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• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan162013

Infiniti Connects With ESPN, College Coaches For March Madness Marketing

Special to NYSportsJournalism.com

January 16, 2013: Infiniti likes the Big Dance so much that it is retuning for third year.

The automaker has signed with the NCAA, ESPN and the National Association of Basketball Coaches as the sponsor of the "Infiniti Coaches' Charity Challenge" for the third year.

The program, which expanded last year, pits 48 NABC coaches from the nation's top NCAA Division I men's basketball programs in a fan-vote challenge, with the total Infiniti contribution reaching $335,000.

Infiniti, an official corporate partner of the NCAA, said it would make a $100,000 donation to a charity designated by the winning coach.

The Infiniti Coaches' Charity Challenge will be promoted each week through a wide range of media, including the ESPN Game of the Week, Facebook and other social media.

ESPN's activation launches with four integrated content pieces narrated by Duke head basketball coach Mike Krzyzewski at ESPN.com/Infiniti. ESPN CreativeWorks worked with TBA\Chiat\Day New York for the pieces.

The first piece premiered during the Tennessee vs. Kentucky game on ESPN. They will run during about 14 college hoops games on ESPN this season from through early March. (See coach segments here.)

Infiniti will use this campaign and other March Madness activation to support the 2014 Q50, due to hit showrooms this summer, and other 2014 releases.

"Last season, Infiniti was pleased to present Ohio State University men's basketball coach Thad Matta a $100,000 check for his charity, Ronald McDonald House Charities of Central Ohio, for winning the annual "Infiniti Coaches' Charity Challenge," Ben Poore, vp for Infiniti Americas, said in a statement. "We know Coach Matta will plan on defending his title, but the 47 other coaches and their fans are going to put up a great fight."

Among the participating coaches and their charities are: Krzyzewski (Emily Krzyzewski Center); John Beilein, Michigan (The St. Louis Center); Sean Miller, Arizona (Ronald McDonald House Charities, Southern Arizona); and Bill Self, Kansas (Assists Foundation).

All 48 coaches' charities are guaranteed at least $5,000 from Infiniti.
 
Fan participation at a dedicate Web site, which began this week, will determine the ultimate winner over an eight-week period.Coaches will vie against each other and be narrowed down by brackets similar to March Madness.  Fans can vote for one coach per region per day. The winning coach will be announced March 11.  (Full details here.)

"College basketball coaches across America contribute in so many ways throughout the year for numerous national and local charitable organizations as well as community projects and initiatives," said Jim Haney, executive director for the NABC,  said in a statement. "The Infiniti Coaches' Charity Challenge enables college basketball fans to team with these outstanding coaches in providing significant financial support and awareness for so many worthy programs."

"We're also looking forward to joining fans across the nation for a great season of outstanding competition on the courts."

According to Infiniti's Poore, "Infiniti is proud to once again support NCAA Division I men's basketball and the NABC and their outstanding efforts in raising funds and support for their designated charities. We're also looking forward to joining fans across the nation for a great season of outstanding competition on the courts."

NCAA corporate champions are AT&T, Capital One and Coca-Cola.

NCAA corporate partners are Allstate, Buick, Enterprise, Infiniti, LG, Lowe's, Nabisco, Northwest Mutual, Reese's Unilever and UPS.

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