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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Jan162015

Report: Sponsorship, Ad Spend Will Top $57B In Non-Olympic/World Cup Year

Special to NYSportsJournalism.com

January 16, 2015: Although the big sports and entertainment events in 2015 will be the usual suspects — among them the Super Bowl, March Madness and Academy Awards —  with no FIFA World Cup or IOC Olympics on the docket, companies are expected to spend more on marketing and sponsorship deals this year than in the World Cup-Summer Olympics year of 2014.

Sponsor spend by North American companies is projected to rise 4% in 2015 to $21.4 billion versus 2014. And even without such tent pole events as the Olympics, ad spend will grow 3.8% 2015 "driven by double-digit increases in digital spending, which should offset nominal growth for TV and out-of-home and declines in radio and print advertising," according to the just-released 2015 Sponsorship Report from consulting, research and analytics firm IEG, Chicago.

Globally, 2015 spend is forecast to rise 4.1% to $57.5 billion, matching 2014’s growth rate, according to IEG.

The IEG Sponsorship Report also showed that spend on other forms of marketing — including public relations, direct marketing and promotions — is expected to grow 3.5%.

The news was tempered somewhat by IEG indicating that for the second year in a row, the growth rate in North America is projected to be lower than the previous year, which was 4.4% in 2014 and 5.5% in 2013.

According to IEG, with a significant focus of marketers on digital marketing activity, "the goal for rights holders remains positioning their commercial partnership opportunities within the new digital ecosystem."

“Properties that do this successfully are those that have recommitted to the fundamental idea at the heart of sponsorship: Be the best at delivering the audience corporate partners seek,” Jim Andrews, IEG svp-content strategy, said in a statement. “In 2015, that begins with the ability to collect, analyze and apply audience data in order to offer true understanding and insights. Rights-holders must then work with partners on creating value for fans, viewers, participants, members, etc. The end results, often achieved through digital and social means, are partnerships that are relevant to and meaningfully engage audiences.”

"The end results, often achieved through digital and social means, are partnerships that are relevant to and meaningfully engage audiences.”

Internationally, IEG parent company GroupM expects advertising expenditures to rise 4.9% led by nearly 10% growth in China and strong spending in Brazil, the U.K., Japan and India. Marketing and promotion spending is projected to grow at the same 4.1% rate as sponsorship.

Excluding North American spending, sponsors worldwide spent $34.7 billion in 2014. That number should increase 4% to $36.1 billion this year, according to GroupM.

Economic conditions in Europe should continue to keep the region at the low end of the growth spectrum, as spending by European companies is projected to grow by 3.3% in 2015. While low, that is a significant improvement over 2014’s 2.1% growth.

The Asia Pacific region will continue to see strong interest in sponsorship across nearly all countries. Its projected growth of 5.6 percent should outpace Central and South America, even with the contributions from sponsorship spending connected to the 2016 Olympic Games in Rio de Janeiro.

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