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What Are You Watching In April 2018
 
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QUICK HITS

• Through the fist two weekends of the NBA Playoffs, national ad spend has reached $135.1 million across league media partners: TNT, ESPN, ESPN 2, ABC and NBA TV, according to iSpot.TV.  That is down from $145 million at the same point a year ago. Leading brands are Burger King (232 spots), Taco Bell (197), Verizon (158), Gatorade (157) and Corona Extra (147).

• NBC Sports said its coverage of the 2018 NHL Stanley Cup Playoffs across the networks of NBCUniversal is averaging a Total Audience Delivery of 751,000 viewers through Sunday, the best in four years through the first 12 days of the playoffs. Coverage on NBC is the best since 2015, while cable coverage on NBCSN is the best in six years. Live streaming of the first 12 days of the Stanley Cup Playoffs has set records in all key metrics.

• Olympic Gold Medalist and 4-time World Championship cross-country skiing medalist Jessie Diggins has signed with Ross-Simons jewelers. According to Diggins, “Fabulous jewelry at great values is what Ross-Simons is all about, and I believe in the sincerity of that message.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jul302014

IMG Renews Licensing Deals With Sugar Bowl, Rose Bowl, Heisman Trophy Trust

Special to NYSportsJournalism.com

July 30, 2014: With college football season fast approaching, global marketing and representation firm IMG, through its licensing affiliate the Collegiate Licensing Company, has signed deals that extend and enhance current partnerships with the Sugar Bowl Committee, the Tournament of Roses and the Heisman Trophy Trust to manage their respective trademark licensing programs.

The Allstate Sugar Bowl and the Rose Bowl presented by Northwestern Mutual both will host semi-final games as part of the CFB playoff series that begins this season.

Financial terms of the deals were not disclosed.

CLC currently represents nearly 200 collegiate properties, including 25 bowl games and the College Football Playoff, in the $4.6 billion retail market for collegiate products, according to IMG Worldwide.

“We are excited to extend our agreements with three of the most prestigious brands in college football,” Cory Moss, svp/managing director for CLC, said in a statement. “With unparalleled resources, deep expertise, and the broadest capabilities, CLC remains committed to developing cutting-edge initiatives and creative, customized solutions to help maximize each brand’s presence in the marketplace.”

In addition to title sponsor Allstate, Sugar Bowl marketing partners include AT&T, Chevy, Taco Bell, Hilton and Marriott.

Tournament of Roses partners include Disney, Macy's, Nike, Tiffany, American Airlines, Coca-Cola, Farmer's Insurance, Honda, Northwestern Mutual and FTD.

"CLC remains committed to developing cutting-edge initiatives and creative, customized solutions to help maximize each brand’s presence in the marketplace.”

The Heisman Trophy Trust, a CLC partner since 1999,  works with such marketing and media partners as Nissan, Aflac, Kellogg's, Wendy's and ESPN. The 2014 Heisman Trophy will be presented in New York in December on ESPN.

“The stewardship of The Heisman Trophy is a vital part of The Heisman Trust’s responsibilities," Rob Whalen, executive director for The Heisman Trophy Trust, said in a statement. "CLC understands that and has been a tremendous ally in the protection, management and development of The Heisman Trophy brand.”

According to Jeff Hundley, COO for the Sugar Bowl, "We look forward to leveraging the new College Football Playoff, along with the Bowl’s new partnership with the SEC and Big 12 Conferences, into greater excitement and expanded retail distribution of our merchandise, and we feel CLC is the best partner to help us accomplish that."

IMG College Brews Coffee Deal

IMG Eyes College Colors, Jell-O

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