Top
POLL POSITION
What Are You Watching In June 2018?
 
pollcode.com free polls
QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct082009

IMG Joins Yankees, Cowboys In College Market Revenue-Generating Venture

October 8, 2009: Global sports, entertainment and media company IMG Worldwide has entered into an agreement with Legends Hospitality Management to provide premium seat licensing (PSL), suite and ticket sales services to the college market.

Financial details were not revealed, but the two sides called it a "50/50 joint venture" to be known as IMG-Legends. Legends, which is owned the New York Yankees, Dallas Cowboys, Goldman Sachs and CIC Partners, is a sports business enterprise developed to help team owners, stadium operators and athletic directors increase revenue through such service offerings as concessions, retail and premium seat sales. The partnership will initially focus on PSL programs but will also offer Legends’ ability to provide food and beverage concessions to fans.

The $1.2 billion Cowboys Stadium, which opened for business over the summer, was partially funded by a "one-of-a-kind PSL and suite program that generated more than five times the previous record sold in any stadium," according to IMG and Legends.

An article in The New York Times last year on PSLs in the NFL reported, "Until the Cowboys introduced drastically higher prices for their stadium . . . teams initially sold their [PSLs] for a few hundred dollars to $10,000. The Cowboys are marketing their high-end seats as a luxury product, pricing club seat licenses at $16,000, $35,000 and $50,000, before leading to $100,000 and $150,000 each." The Times article added that prior to the opening of Lincoln Financial Field in 2003, the Philadelphia Eagles "sold 29,000 seat licenses for $1,800-$2,700, raising $70 million. By contrast the Cowboys could raise as much as $300 million."

“This new partnership brings our college clients the expertise and proven track record of two of the most successful and popular sports franchises in the country,” Ted Forstmann, IMG’s chairman and CEO, said in a statement. “The Dallas Cowboys’ experience and model for developing PSL programs through Legends will be extremely valuable as we continue to develop new marketing and revenue opportunities for the top brands in college sports.”

Added Hal Steinbrenner, managing general partner of the Yankees, “Whether it’s in Yankee Stadium or on a college campus, fans want a high quality game environment. We’ve seen that fans [who] enjoy the seating and the game experience become loyal fans [who] return year after year.”  Back to Home Page