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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct082009

IMG Joins Yankees, Cowboys In College Market Revenue-Generating Venture

October 8, 2009: Global sports, entertainment and media company IMG Worldwide has entered into an agreement with Legends Hospitality Management to provide premium seat licensing (PSL), suite and ticket sales services to the college market.

Financial details were not revealed, but the two sides called it a "50/50 joint venture" to be known as IMG-Legends. Legends, which is owned the New York Yankees, Dallas Cowboys, Goldman Sachs and CIC Partners, is a sports business enterprise developed to help team owners, stadium operators and athletic directors increase revenue through such service offerings as concessions, retail and premium seat sales. The partnership will initially focus on PSL programs but will also offer Legends’ ability to provide food and beverage concessions to fans.

The $1.2 billion Cowboys Stadium, which opened for business over the summer, was partially funded by a "one-of-a-kind PSL and suite program that generated more than five times the previous record sold in any stadium," according to IMG and Legends.

An article in The New York Times last year on PSLs in the NFL reported, "Until the Cowboys introduced drastically higher prices for their stadium . . . teams initially sold their [PSLs] for a few hundred dollars to $10,000. The Cowboys are marketing their high-end seats as a luxury product, pricing club seat licenses at $16,000, $35,000 and $50,000, before leading to $100,000 and $150,000 each." The Times article added that prior to the opening of Lincoln Financial Field in 2003, the Philadelphia Eagles "sold 29,000 seat licenses for $1,800-$2,700, raising $70 million. By contrast the Cowboys could raise as much as $300 million."

“This new partnership brings our college clients the expertise and proven track record of two of the most successful and popular sports franchises in the country,” Ted Forstmann, IMG’s chairman and CEO, said in a statement. “The Dallas Cowboys’ experience and model for developing PSL programs through Legends will be extremely valuable as we continue to develop new marketing and revenue opportunities for the top brands in college sports.”

Added Hal Steinbrenner, managing general partner of the Yankees, “Whether it’s in Yankee Stadium or on a college campus, fans want a high quality game environment. We’ve seen that fans [who] enjoy the seating and the game experience become loyal fans [who] return year after year.”  Back to Home Page