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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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NYSportsJournalism.com + Topic Of Requested Search

MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Aug122013

That Old University Try: IMG Talks College Colors, Jell-O Jigglers, Possible Sale

By Barry Janoff

August 12, 2013: In 2012, 49 million fans attended college football games, and CFB boasted 173 million fans, according to IMG College, the marketing, licensing, sponsorship and media communications division of global sports, media and fashion firm IMG Worldwide that specializes in collegiate athletic programs.

With the 2013 college football season en route, Collegiate Licensing Co., an affiliate of IMG College, and NCAA Football have unveiled the second annual College Colors Day Spirit Cup competition.

The Facebook-based friendly rivalry includes 165 colleges and universities, each vying for a top Spirit Cup award of $10,000 toward its general scholarship fund.

Now through Aug. 29, people are being directed to a dedicated Facebook page to pledge for their favorite college or university. Visitors will have the opportunity to win prizes and discounts through an instant win game, view and submit photos to the College Colors Day fan photo gallery and download a custom Facebook cover photo promoting their school for College Colors Day. (Full details here.)

Last year's winner was Penn State.

The Colors competition comes as IMG College is unveiling a product that also revels in university colors and mascots: Jell-O jigglers.

In conjunction with Kraft, IMG College has partnered with four universities to create molds in the colors and shapes of the Arkansas Hog, Florida Gator, Texas Horns and the Michigan “M.”

Three of the four schools were among the top 100 party universities in the U.S. in a new survey from FiestaFrog.com: Florida No. 10)  Texas (No. 12) Michigan (No. 17).

The product is not to be confused with the Mike and Sulley Jell-O jigglers mold that Kraft recently created to support the movie, Monsters University.

Kraft is using each school’s intellectual property prominently on package. The product is being promoted through IMG College’s video board and official athletic Web site inventory, game day publications and on-campus sampling.

These and other campaigns are being activated as Forstmann Little & Co., a New York-based private equity firm that owns IMG Worldwide, has begun what it called a "strategic evaluation of alternative courses of action that may be taken in connection with IMG Worldwide. During this process, the full range of alternatives, including a possible sale of IMG, will be considered."

According to Forstmann Little, "A definitive timetable has not been set and there can be no assurance that this process will result in a sale of IMG."

Forstmann Little and IMG said they would not make any further comment regarding the situation "until the process is complete or until further disclosure becomes appropriate."

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