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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov192015

IBM Builds Global Consortium To Modernize Venues, Invigorate Sports Fan Experiences

Special to NYSportsJournalism.com

November 19, 2015: IBM said today it has joined with stadium and arena construction and design firms AECOM, HOK, and Whiting Turner, as well as telcos and IBM digital designers, to form the Sports and Entertainment Global Consortium, which was "created to design, build and deliver the ultimate fan experience."

IBM said that the new sports consortium would offer clients an "integrated capability spanning design, strategy, technology and data to drive growth and profit across all sports enterprise businesses."

Collectively, consortium members already are working with more than 250 of the world’s top venues, according to IBM.

"The modern venue setting demands a sophisticated technology and wireless environment," according to IBM. "Yet less than half of U.S. sports venues provide even basic connectivity on game days. Fewer still are equipped to meet fan expectations for wireless services to mobile devices, e-commerce and entertainment options, and delivery of data and analysis of events and athletic performance."

HOK is currently working on venues including the Mercedes-Benz Stadium, which will be the new home for the NFL's Atlanta Falcons, the Detroit Events Center and Edmonton's Rogers Palace; and has designed and/or renovated such sports and entertainment facilities as Sun Life Stadium (Miami Dolphins), AT&T Center (San Antonio Spurs), Avaya Stadium (San Jose Earthquakes), ASU Sun Devil Fitness Complex and Husky Stadium (University of Washington).

“We look forward to working with IBM and our clients to integrate new and emerging technologies into the design of stadiums, ballparks and arenas to create a more memorable experience for fans”, Brad Schrock, AIA, a director for HOK Sports + Recreation + Entertainment, said in a statement. “Fans will be able to use mobile devices to interact with the venue and the team, which will create extraordinary experiences.”

"Making those experiences a reality requires more than dazzling displays and flashy apps, but an innovative mind set that puts the fan experience first."

In conjunction with the Sports and Entertainment Global Consortium, IBM said it has formed a new Sports, Entertainment and Fan Experience consulting practice led by Jim Rushton, who previously was chief revenue officer for the Miami Dolphins and Sun Life Stadium. 

"IBM's approach from the outset has been to combine the tech savvy of its integrated systems expertise with the best practices of its heralded fan-friendly, immersive data engagements at major sporting events,"  according to Jared Miller, CTO, Arthur M. Blank Sports & Entertainment Group, which signed on IBM as a founding partner for the Mercedes-Benz Stadium, set to open in 2017.

"From supplying the robust infrastructure in its advanced fiber-based optical networks and distributed antenna system that ensures connectivity for fast, reliable WiFi to over 70,000 fans attending a game, to the video displays and digital signage, IBM is building the network backbone that will support the operational systems for the Stadium, such as physical security capabilities including cameras, managed doors and video intercom systems," said Miller.

"Making those experiences a reality requires more than dazzling displays and flashy apps, but an innovative mind set that puts the fan experience first."

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