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• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

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NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug282013

Crunching Numbers: IBM, USTA Compute Data For New Four-Year U.S. Open Pact

By Barry Janoff

August 28, 2013: IBM, which has been an official sponsor of the U.S. Tennis Assn. and the U.S. Open since 1992, has extended its alliance for another four years.

The new pact takes up where the most-recent four-year deal, signed in 2009, left off and runs through 2016.

Financial terms were not disclosed.

IBM has official alliances with all four tennis Grand Slam events (U.S. Open, Australian, French and Wimbledon), golf's Masters and U.S. Open and the Tony Awards.

As the official information technology provider to the U.S. Open, IBM said it provides end-to end solutions that include hardware, software and services to capture, analyze and distribute match and tournament information.

IBM has developed, produced and hosted the official U.S. Open tournament digital platforms since 1995 — including USOpen.org and the U.S. Open mobile applications. Fan and player engagement also includes the IBM Scoring System, Serve Speed Radar and SlamTracker (pictured), featuring keys-to-the-match predictive analytics.

The infrastructure that supports the U.S. Open's global presence is hosted on an IBM SmartCloud.

IBM also runs tennis-specific marketing under its 'Let's Build a Smarter Planet" campaign.

"This is a partnership, not a company-client relationship," said Nicole Jeter West, director of digital strategy and partnership for the USTA. "The alliance with IBM has so many layers. We are constantly working with them to increase the data and build on platforms to continue to improve the U.S. Open experience."

The growth of tech solutions created by IBM for and in conjunction with the USTA can be tracked via the tremendous growth of Internet and mobile usage during the IBM-USTA relationship. In 1997, there were 8 million total visits to the official U.S. Open Web site. That rose to 12.9 million in 2001. In 2008, total visits more than tripled to 39 million.

In 2012, there were 325 million total visits to the U.S. Open Web pages, with 117 million of them coming from mobile devices, according to IBM.

"This is such a great alliance that I hadn't even looked at the contract since the last renewal [in 2009]," said Rick Singer, vp-client executive marketing for IBM. "We have extended [the pact] for another four years, but in reality it is an alliance that we see continuing for many more years beyond that."

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