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• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Aug282013

Crunching Numbers: IBM, USTA Compute Data For New Four-Year U.S. Open Pact

By Barry Janoff

August 28, 2013: IBM, which has been an official sponsor of the U.S. Tennis Assn. and the U.S. Open since 1992, has extended its alliance for another four years.

The new pact takes up where the most-recent four-year deal, signed in 2009, left off and runs through 2016.

Financial terms were not disclosed.

IBM has official alliances with all four tennis Grand Slam events (U.S. Open, Australian, French and Wimbledon), golf's Masters and U.S. Open and the Tony Awards.

As the official information technology provider to the U.S. Open, IBM said it provides end-to end solutions that include hardware, software and services to capture, analyze and distribute match and tournament information.

IBM has developed, produced and hosted the official U.S. Open tournament digital platforms since 1995 — including USOpen.org and the U.S. Open mobile applications. Fan and player engagement also includes the IBM Scoring System, Serve Speed Radar and SlamTracker (pictured), featuring keys-to-the-match predictive analytics.

The infrastructure that supports the U.S. Open's global presence is hosted on an IBM SmartCloud.

IBM also runs tennis-specific marketing under its 'Let's Build a Smarter Planet" campaign.

"This is a partnership, not a company-client relationship," said Nicole Jeter West, director of digital strategy and partnership for the USTA. "The alliance with IBM has so many layers. We are constantly working with them to increase the data and build on platforms to continue to improve the U.S. Open experience."

The growth of tech solutions created by IBM for and in conjunction with the USTA can be tracked via the tremendous growth of Internet and mobile usage during the IBM-USTA relationship. In 1997, there were 8 million total visits to the official U.S. Open Web site. That rose to 12.9 million in 2001. In 2008, total visits more than tripled to 39 million.

In 2012, there were 325 million total visits to the U.S. Open Web pages, with 117 million of them coming from mobile devices, according to IBM.

"This is such a great alliance that I hadn't even looked at the contract since the last renewal [in 2009]," said Rick Singer, vp-client executive marketing for IBM. "We have extended [the pact] for another four years, but in reality it is an alliance that we see continuing for many more years beyond that."

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