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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan182017

Hyundai Keeping It Real For Super Bowl Ad To Be Shot, Edited During The Game

By Barry Janoff

January 18, 2017: Lady Gaga was thinking out of the halftime box by suggesting she might want to perform her show on the roof of Houston’s NRG Stadium during Super Bowl LI on Feb. 5.

The advertising equivalent might be Hyundai Motor America, which said that it's 90-second ad would be shot "during the game (to) capture some of the best off-the-field Super Bowl moments."

The spot would then be edited to run in what is called the "post-gun" slot, which is the first commercial break immediately following the conclusion of the game and just before awarding of the Vince Lombardi Trophy.

Hyundai has given the task of making this quick turn-around happen to director Peter Berg (Patriots Day, Deepwater Horizon, Lone Survivor), Film 45, Pony Show Entertainment and lead agency Innocean Worldwide, Huntington Beach, Calif., which will work to shoot, edit and produce the 90-second spot in real time.

This would be the ninth Super Bowl broadcast appearance in ten games for Hyundai Motor America, which is the official car and SUV for the NFL and an official Super Bowl sponsor.

"Super Bowl is the biggest day in advertising, and following our incredibly successful 2016, we wanted to push the creativity and storytelling even further," Dean Evans, CMO for Hyundai Motor America, said in a statement. "Our brand commitment is to make things better."

He then cryptically added, "And we are going to give some deserving fans an experience they will never forget."

Hyundai said it would unveil two teasers this weekend during the AFC and NFC Championship games (on CBS and Fox, respectively), featuring NFL legends Joe Montana and Mike Singletary.

The company said the teasers would "begin to hint at Hyundai's program."

Hyundai’s spot last year during Super Bowl 50, "First Date" (with Kevin Hart), was among the leaders in post-game surveys.

The company said its Super Bowl marketing platform would also include on-site activation at Super Bowl Live, a free nine day fan fest under the auspices of the Houston Super Bowl Host Committee, which will feature live music, entertainment and sponsor activations.

Other car companies that have purchased time during Super Bowl LI include General Motors (Buick), Honda, Kia and Mercedes-Benz.

The car category was tops in ad spend during Super Bowl 50, with nine companies driving a total of $86.4 million during the Big Game broadcast, according to researching and consulting firm Kantar Media, NY.

That figure was down from $96.8 million during Super Bowl XVIX (nine companies) and a category record $113.4 million during Super Bowl XLVIII (11 companies), per Kantar.

Hyundai, in its second year as an official NFL sponsor, also has team alliances with the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers.

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