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QUICK HITS

• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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Hottest Marketing Event Oct. 2017
 
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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

BUY SELL

Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun042014

Hyundai Takes Fans On A Passionate Marketing Ride To the 2014 FIFA World Cup

By Barry Janoff

June 4, 2014: Unveiling what it calls a "complete 360˚ integrated marketing platform that celebrates fan passion," Hyundai is ready to play its part as an official partner of the 2014 FIFA World Cup to the hilt.

The automaker's effort, "Because Football," features two new TV spots, which Hyundai said would air on ESPN and Univision as part of Hyundai's "exclusive whistle-to-whistle automotive advertising sponsorship of the World Cup series broadcasts on the networks."

"Because Football" supports the new 2015 Sonata, which is just now hitting dealers.

Hyundai will extend the campaign to fans throughout the World Cup and then beyond via a dedicated Web site, BecauseFutbol.com. There, visitors can leave messages, chat, learn Brazilian dance moves, find out about "The Five Stages of Loss," share music and artwork related to the World Cup and post photos along with words of wisdom.

One guy, whose skin is decorated in the colors of his favorite team, wrote, "I used my daughter's make-up to paint my face." Another offers, "I named our son after a left midfielder."

The marketing dialogue continues at such social media destinations as Twitter, Facebook and Tumblr.

In addition, Hyundai will have a billboard in New York's Time Square prior to the World Cup opener on June 12.

"Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries," Steve Shannon, vp-marketing for Hyundai Motor America, said in a statement.  "As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year's World Cup campaign shows what being a 'true' fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen."

The two TV spots "highlight the emotional love of the game and aim to inspire fans with two simple words – "#BecauseFutbol," according to Hyundai. Creative was developed by Hyundai's lead agency, Innocean USA.

In "Boom," Hyundai explains why there might be a baby boom nine months after the World Cup. It follows a couple into a maternity ward, where countless other women are are the verge of giving birth. It then tracks the couple back nine months when their team won the World Cup, which directly led to a moment of passion.

"Avoidance" sees a man driving in his Sonata from work to home, going to great lengths to avoid hearing the outcome of a World Cup match that he has recorded. Unfortunately, when he walks into his home, his young daughter yells, "Daddy, we won!"

Both spots encourage viewers to visit the "Because Football" Web site and to share their soccer comments on social media with a hash tag, #BecasueFootball.

This marks Hyundai's fourth World Cup as an official marketing partners, dating back to 2002.

According to Greg Braun, executive creative director for Innocean USA, "Hyundai chose to focus on the fans, and the passion Hyundai shares with them for the sport of Futbol. The statement, 'Because Futbol' was the perfect summation of the phenomenons that passion creates."

In addition to Hyundai Kia Motors, official FIFA global partners include adidas, Coca-Cola, Emirates, Sony and VISA.

FIFA World Cup partners include Anheuser-Busch (Budweiser), Castrol, Continental, Johnson & Johnson, McDonald's, Moy Park, OI and Yingu.
 
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