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deal w O via the NFL Players Inc. licensing- unit. "Since partnering in 2013, and have helped nearly 1,000 players connect with hundreds of brands to share campaigns, reaching more than 1 billion fans worldwide."

• The has named Shenzhen, as the host city for 2019-2028, a deal that includes the building of a 12K-seat venue, and doubling the prize money to $14M for the Top 8 singles players and Top 8 doubles teams.

• Overwatch League said that its first week of competition drew more than 10 million viewers via Twitch, MLG, and Chinese streaming partners ZhanQi TV, NetEase CC and Panda TV. Opening day had an average audience per minute of 408,000.

• Coca-Cola, International Speedway Corp. and Nascar have signed an extension to their partnerships under which Coca-Cola, would "continue its deep-rooted history in the sport by engaging racing fans across Nascar’s three national series and 12 ISC-operated race tracks" and events including the Coca-Cola 600 and the Coca-Cola 400. Coca-Cola-sponsored drivers include Austin Dillon, Denny Hamlin, Kyle Larson, Joey Logano, Ryan Newman, Daniel Suarez and Darrell “Bubba” Wallace Jr. Coca-Cola said it "has been involved with stock car racing for 50 years," and became an official partner with Nascar in 1998.

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Most Popular NBA Jerseys (Oct.-Dec. 2017)
1. Stephen Curry, Golden State Warriors
2. LeBron James, Cleveland Cavaliers
3. Kevin Durant, Golden State Warriors
4. Giannis Antetokounmpo, Milwaukee Bucks
5. Kristaps Porzingis, New York Knicks
6. Joel Embiid, Philadelphia 76ers
7. Russell Westbrook, Oklahoma City Thunder
8. Ben Simmons, Philadelphia 76ers
9. Kawhi Leonard, San Antonio Spurs
10. James Harden, Houston Rockets
11. Lonzo Ball, Los Angeles Lakers
12. Kyrie Irving, Boston Celtics
13. Klay Thompson, Golden State Warriors
14. Damian Lillard, Portland Trail Blazers
15. Jimmy Butler, Minnesota Timberwolves

Most Popular Team Merchandise
1. Golden State Warriors
2. Cleveland Cavaliers
3. Philadelphia 76ers
4. Los Angeles Lakers
5. New York Knicks
6. Milwaukee Bucks
7. Boston Celtics
8. San Antonio Spurs
9. Chicago Bulls
10. Oklahoma City Thunder
Source: NBAStore.com

The 67th NBA All-Star Game will take place on Sunday, Feb. 18 at Staples Center in Los Angeles. TNT will televise (8 PM ET)

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2018 NBA All-Star Game

East Starters: Giannis Antetokounmpo, DeMar DeRozan, Kyrie Irving, LeBron James, Joel Embiid
West Starters: Kevin Durant, Stephen Curry, Anthony Davis, James Harden, DeMarcus Cousins
The All-Star teams will still feature 12 players from each conference, but the captains — James and Curry — will select the team rosters without regard for conference affiliation.

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun042014

Hyundai Takes Fans On A Passionate Marketing Ride To the 2014 FIFA World Cup

By Barry Janoff

June 4, 2014: Unveiling what it calls a "complete 360˚ integrated marketing platform that celebrates fan passion," Hyundai is ready to play its part as an official partner of the 2014 FIFA World Cup to the hilt.

The automaker's effort, "Because Football," features two new TV spots, which Hyundai said would air on ESPN and Univision as part of Hyundai's "exclusive whistle-to-whistle automotive advertising sponsorship of the World Cup series broadcasts on the networks."

"Because Football" supports the new 2015 Sonata, which is just now hitting dealers.

Hyundai will extend the campaign to fans throughout the World Cup and then beyond via a dedicated Web site, BecauseFutbol.com. There, visitors can leave messages, chat, learn Brazilian dance moves, find out about "The Five Stages of Loss," share music and artwork related to the World Cup and post photos along with words of wisdom.

One guy, whose skin is decorated in the colors of his favorite team, wrote, "I used my daughter's make-up to paint my face." Another offers, "I named our son after a left midfielder."

The marketing dialogue continues at such social media destinations as Twitter, Facebook and Tumblr.

In addition, Hyundai will have a billboard in New York's Time Square prior to the World Cup opener on June 12.

"Soccer fans are more than just supporters of the game – they are die hard, loyal fanatics for their teams and countries," Steve Shannon, vp-marketing for Hyundai Motor America, said in a statement.  "As the industry leader in customer loyalty, Hyundai knows a thing or two about passion. This year's World Cup campaign shows what being a 'true' fan really means; and how for 30 days people come together, lives change, emotions rise and unexpected moments happen."

The two TV spots "highlight the emotional love of the game and aim to inspire fans with two simple words – "#BecauseFutbol," according to Hyundai. Creative was developed by Hyundai's lead agency, Innocean USA.

In "Boom," Hyundai explains why there might be a baby boom nine months after the World Cup. It follows a couple into a maternity ward, where countless other women are are the verge of giving birth. It then tracks the couple back nine months when their team won the World Cup, which directly led to a moment of passion.

"Avoidance" sees a man driving in his Sonata from work to home, going to great lengths to avoid hearing the outcome of a World Cup match that he has recorded. Unfortunately, when he walks into his home, his young daughter yells, "Daddy, we won!"

Both spots encourage viewers to visit the "Because Football" Web site and to share their soccer comments on social media with a hash tag, #BecasueFootball.

This marks Hyundai's fourth World Cup as an official marketing partners, dating back to 2002.

According to Greg Braun, executive creative director for Innocean USA, "Hyundai chose to focus on the fans, and the passion Hyundai shares with them for the sport of Futbol. The statement, 'Because Futbol' was the perfect summation of the phenomenons that passion creates."

In addition to Hyundai Kia Motors, official FIFA global partners include adidas, Coca-Cola, Emirates, Sony and VISA.

FIFA World Cup partners include Anheuser-Busch (Budweiser), Castrol, Continental, Johnson & Johnson, McDonald's, Moy Park, OI and Yingu.
 
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