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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Mar152017

Skechers Performance LA Marathon Puts Hyundai's Ioniq Hybrid In Driver’s Seat

By Barry Janoff

March 15, 2017: The Skechers Performance Los Angeles Marathon may focus on running, but it has made room to put Hyundai Motor America in the driver’s seat as the event’s official automotive partner.

Hyundai said it would use partnership to support its Ioniq Hybrid and Electric, which the automaker called "an important milestone in Hyundai's global sustainability strategy" and said is "the first vehicle in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform."

The deal includes "a wide range of race week activations through which runners and spectators will have the opportunity to experience the Ioniq."

On race day, March 19, the Ioniq Hybrid will serve as the lead car for the pro men's and women's fields. More than 25,000 people are expected to take part in the Marathon.

The vehicle will be showcased at the starting line at Dodger Stadium and at the finish line near the Santa Monica Pier, as well as at the Finish Festival.

In addition, Hyundai have a presence in the Health & Fitness Expo, where an Ioniq will be on display and Hyundai will give away branded items.

Financial terms were not shared.

Why the Skechers Performance Los Angeles Marathon?

"Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market," Mike O'Brien, vp-corporate and product planning for Hyundai Motor America, with headquarters about 100 miles up the coast in Santa Barbara, Calif., said in a statement.

In addition to title sponsor Skechers, partners include Big 5 Sporting Goods, Fitbit, Air France, Muscle Milk, Clif, Angel City Brewery, Keck Medicine of USC, Gatorade Endurance, UPS, Los Angeles Sports & Entertainment Commission, Los Angeles Tourism & Convention Board and the City of Beverly Hills.

Many groups are planning to use the Skechers Performance Los Angeles Marathon — which begins at Dodger Stadium and ends near the Santa Monica Pier — as a platform to reach consumers and other brands.

Among them: LA2024, nearly 90 charities, Guinness World Records and the World Baseball Classic, which will promote the Final Four and championship games in Dodger Stadium, scheduled for March 21 and March 22, respectively.

Why the L.A. Marathon? "Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market."

"One special event we are attaching ourselves to is the Los Angeles Marathon," Erin Sloneker, director, marketing partnerships, international for MLB, told NYSportsJournalism. “We will have a table set up and other activation during the Marathon to get people excited about the WBC games coming there the next week.

"We also will be present during the (LA Big 5 Sporting Goods) 5K (on March 18), which beings and ends at Dodger Stadium," said Sloneker.

According to Sheri Wish, vp-business development for Conqur Endurance Group, the organizer of the race, "Partnering with a world-renowned and reputable automotive manufacturer like Hyundai further enhances our collaboration with leading brands and is a great addition to our expanding portfolio of global partners.”

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