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• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jan262013

Super Bowl Veteran Hyundai Lifts The Hood On Its Big Game Marketing Plans

Special to NYSportsJournalism.com

January 26, 2013: Automaker Hyundai plans to have lots of signage on the road to Super Bowl XLVII, including two new commercials before the game, two new spots during the game and social media activation at such destinations as Twitter, Facebook and YouTube.

In all, Hyundai plans to run five different ads encompassing three minutes of air time on Feb. 3, which will be the brand's sixth consecutive year as a Super Bowl advertiser. The seven-passenger Santa Fe will be featured in three of the five Super Bowl ads. 

Hyundai described the overall theme of its Super Bowl marketing as being "clever interpretations of real life moments that position a Hyundai vehicle as the ultimate sidekick and partner-in-fun [and] use humor to highlight vehicle performance and function in a fun and memorable way." Lead agency is Innocean USA, Huntington Beach, Calif.

"Cars have become more than just a means of transportation – they can play an active role in empowering us throughout our everyday adventures, large and small," Steve Shannon, vp-marketing for Hyundai Motor America, said in a statement. "This year we developed a creative campaign that demonstrates the many ways that Hyundai is 'there for you' as a true partner-in-fun."

Hyundai's game day roster includes:

• "Epic PlayDate," a 60-second pre-kickoff spot featuring the Santa Fe and a cameo and new track "written exclusively for Hyundai" by alternative rock band Flaming Lips.

• "Excited," to air during the pre-game show, featuring a 429-horsepower, 8-speed Genesis R-Spec racing around a track with voiceover from sportscaster Gus Johnson.

• "Team," a 30-second spot running in the first quarter in which a mom and her son use the Santa Fe to recruit a "dream team to take on the neighborhood troublemakers" (pictured).

• "Stuck," a 30-second spot running in the second quarter in which a couple on a road trip avoids unexpected obstacles with their Sonata Turbo.

The fifth spot is  "Don't Tell," which broke late last year, will air during the pre-game show. In it, Dad takes the kids to a scary movie, down Devil's Skull ski slope, helps them T-P someone's house and lets them eat way too much ice cream, imploring along the way, "Don't tell Mom." In the next scene, Mom is hang gliding with hef oldest son, of whom she implores, "Don't tell Dad."

"This year we developed a creative campaign that demonstrates the many ways that Hyundai is 'there for you' as a true partner-in-fun."

According to Greg Braun, executive creative director for Innocean USA, "Hyundai connects with consumers by continuously being culturally relevant, and these new spots are a clear expression of that notion."

Support includes social media channels that Hyundai said would be utilized to "drive additional anticipation and awareness for the Super Bowl spots."

Thirty-second commercials on CBS averaged $3.8 million, with some going for upward of $4 million, per the network. Cost was not divulged for 30- or 60-second spots during pre-game programming.

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