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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan212015

H&R Block Plans To Max, Not Tax, Form-Fitting New Alliance With NBA

By Barry Janoff

January 21, 2015: In an effort to take advantage of the intense tax return season and support its “Get Your Billions Back, America” refund campaign, H&R Block has signed a deal with the NBA in what the accounting and tax preparation firm said would be its "first partnership with a North American sports league."

Financial terms of the multi-year deal, which makes the company the official tax services partner of the NBA, were not disclosed.

H&R Block said it would enhance the alliance with multi-media marketing, which currently features a “Get Your Billions Back, America” theme, and then extend its efforts during the remainder of the NBA regular and post-season.

The Kansas City, Mo.-based company will have a presence at jewel events such as the All-Star Game in New York next month; and activate within NBA arenas, beginning with a game in Cleveland's Quickens Loans Arena on Jan. 28 between the LeBron James-led Cavaliers and the visiting Portland Trail Blazers.

"We had been considering partnering with a major sports league for some time, so this opportunity with the NBA just felt right," Kathy Collins, CMO for H&R Block, said in a statement.

The financial firm had a smaller alliance with the NBA last year when the Chicago Bulls hosted "Noches éne•bé•a presented by H&R Block" on March 2, which was part of the NBA's eighth annual Latin nights program.

"We had been considering partnering with a major sports league for some time, so this opportunity with the NBA just felt right."

During the NBA All-Star Game weekend in New York (Feb. 13-15), H&R Block said it would activate at the Sprint NBA All-Star Celebrity Game and NBA All-Star Practice presented by Sean John at Macy's, both in Madison Square Garden.

Within NBA arenas on its "2015 National Consumer Activation Tour," H&R Block will have an interactive, digital kiosk where people can learn about the brand's "Get Your Billions Back America" push and have the opportunity to win prizes, including $2,800, which, said H&R Block, is "the approximate average tax refund according to the IRS."

"We look forward to bringing our nearly 60 years of tax knowledge and expertise to millions of NBA fans," according to Collins. "We are very pleased to begin a relationship with the NBA, a great brand that fits well with our brand," Kathy Collins, CMO for H&R Block, said in a statement. "The NBA season aligns closely with the U.S. tax season, so it's a natural fit."

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