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What Are You Watching In June 2018?
 
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QUICK HITS

• The NBA London Game 2019 will feature a regular-season game between the Washington Wizards and the New York Knicks in The O2 on Thursday, Jan. 17. Marketing partners include Foot Locker, Gatorade, Nike, SAP and Tissot, with additional partners to be unveiled in the coming months.

• The Denver Broncos home field is getting a temporary name change to Broncos Stadium at Mile High. It had been Sports Authority Field at Mile High, but the national sporting goods retailer, which had been based in Englewood, Col., ceased operations in July 2016. A search for a more permanent naming rights holder is currently underway.

• Per AP Sports: Burger King in Russia ran a promotion on social media offering a lifetime supply of Whoppers to any women who become pregnant by World Cup players. The offer was then deleted, In a statement Wednesday to AP, Burger King said, “We are sorry about the clearly offensive promotion that the team in Russia launched online. (It) does not reflect our brand or our values and we are taking steps to ensure this type of activity does not happen again.”

• The PGA TOUR has signed a deal with Facebook to distribute exclusive Saturday and Sunday live competition coverage, on a free basis, from eight tournaments leading into the FedExCup Playoffs for the 2017-18 season. Airing on Facebook Watch in the U.S., coverage begins at the Travelers Championship on June 23-24. Other events in 2018 include: Quicken Loans National; A Military Tribute at The Greenbrier; John Deere Classic; RBC Canadian Open; World Golf Championships-Bridgestone Invitational; Wyndham Championship; and The Northern Trust.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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MGM: Creed II Nov. 21 World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan212015

H&R Block Plans To Max, Not Tax, Form-Fitting New Alliance With NBA

By Barry Janoff

January 21, 2015: In an effort to take advantage of the intense tax return season and support its “Get Your Billions Back, America” refund campaign, H&R Block has signed a deal with the NBA in what the accounting and tax preparation firm said would be its "first partnership with a North American sports league."

Financial terms of the multi-year deal, which makes the company the official tax services partner of the NBA, were not disclosed.

H&R Block said it would enhance the alliance with multi-media marketing, which currently features a “Get Your Billions Back, America” theme, and then extend its efforts during the remainder of the NBA regular and post-season.

The Kansas City, Mo.-based company will have a presence at jewel events such as the All-Star Game in New York next month; and activate within NBA arenas, beginning with a game in Cleveland's Quickens Loans Arena on Jan. 28 between the LeBron James-led Cavaliers and the visiting Portland Trail Blazers.

"We had been considering partnering with a major sports league for some time, so this opportunity with the NBA just felt right," Kathy Collins, CMO for H&R Block, said in a statement.

The financial firm had a smaller alliance with the NBA last year when the Chicago Bulls hosted "Noches éne•bé•a presented by H&R Block" on March 2, which was part of the NBA's eighth annual Latin nights program.

"We had been considering partnering with a major sports league for some time, so this opportunity with the NBA just felt right."

During the NBA All-Star Game weekend in New York (Feb. 13-15), H&R Block said it would activate at the Sprint NBA All-Star Celebrity Game and NBA All-Star Practice presented by Sean John at Macy's, both in Madison Square Garden.

Within NBA arenas on its "2015 National Consumer Activation Tour," H&R Block will have an interactive, digital kiosk where people can learn about the brand's "Get Your Billions Back America" push and have the opportunity to win prizes, including $2,800, which, said H&R Block, is "the approximate average tax refund according to the IRS."

"We look forward to bringing our nearly 60 years of tax knowledge and expertise to millions of NBA fans," according to Collins. "We are very pleased to begin a relationship with the NBA, a great brand that fits well with our brand," Kathy Collins, CMO for H&R Block, said in a statement. "The NBA season aligns closely with the U.S. tax season, so it's a natural fit."

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