Top
NEWS REAL

• ESPN said that the Wimbledon Gentlemen’s Championship – won by Novak Djokovic over Roger Federer 7-6, 1-6, 7-6, 4-6, 13-12 (7-3) – earned an overnight rating of 3.0 for its more than five hours of coverage up 114% vs. the championship match a year ago for Djokovic vs. Kevin Anderson. The match peaked at its conclusion with a 4.6 rating. At 4:57, it was the longest match of the Gentlemen’s Singles tournament this year and the longest Gentlemen’s Singles final in Wimbledon history. It also was the first men’s singles Major championship to be decided by a tie-break.

• New York Life has signed as a founding partner of the ESPN-owned ACC Network, the national network dedicated to Atlantic Coast Conference sports coverage, scheduled to launch Aug. 22. New York Life remains the official life insurance company of the ACC as well as the exclusive presenting sponsor of the ACC Men’s Basketball Tournament which airs across the ESPN and ACC networks. 

• The Baseball Hall of Fame has signed a deal with VIDSIG, Inc., a San Francisco-based software company that offers live one-on-one video interactions between athletes and fans. The technology will allow Hall of Famers to “hold virtual meet-and-greets or autograph sessions through the use of a computer from the comfort of the athletes' homes.”

• Inter Miami CF and the City of Fort Lauderdale have finalized a comprehensive agreement for the 64-acre property commonly known as the Lockhart stadium site, following a city commission meeting on Tuesday evening,according to the club, which has soccer icon David Beckham as a major investor and spokesperson. "With this agreement, Inter Miami CF will proceed with structural and foundation construction of the site as it prepares to launch its inaugural season in Major League Soccer in March 2020 in Fort Lauderdale."

• As part of its ongoing NFL 100 celebration, the league will make commissioner Roger Goodell available to “announce the first round draft picks for every team” in one Fantasy Sports league. The winning league will also receive a custom NFL100 Trophy and an exclusive NFL 100 prize package, including a Bose SoundLink III speaker, a gold NFL 100 football and a NFL Vineyard Vines tote. Details here.

• The International Olympic Committee is moving closer to making a major change in the way it regulates how athletes can market themselves during the Summer and Winter Games. Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 5-7
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike: McIlroy Crazy Dream See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan132015

How Ohio State's CFB National Title Helped AT&T Realize $46M In Media Value

By Barry Janoff

January 13, 2015: When AT&T in 2013 acquired naming rights to Cowboys Stadium in a 20-year deal valued at $19 million annually, the telecommunications firm planned to see some ROI via events in the venue that would have major national, if not international, exposure.

AT&T got a nice chunk of media value change —  more than $46.7 million  — Monday night (Jan. 12) during the ESPN telecast of the college football National Championship Game won by Ohio State, according to Front Row Analytics, the numbers-crunching division of Front Row Marketing Services.

Not only was the game played in AT&T Stadium but it was presented by AT&T. In addition to its name in various spots on the outside of the stadium that is home to the NFL's Cowboys, the firm had signage within the venue that were seen on-air before, during and after the game.

The total of $46,745,277 in media value attributed to AT&T by Front Row Analytics included interior and exterior signage, coaches headsets and on-air graphics, text and verbal mentions.

It did not include additional value from TV spots that AT&T aired during the game, which included commercials that featured former college and NFL stars Joe Montana (pictured), Bo Jackson, Doug Flutie and Herschel Walker.

Front Row Marketing Services, a division of Comcast-Spectacor, said it based media value on the cost of a 30-second spot on ESPN, which was going for upward of $1 million, according to industry analysts.

AT&T is an official "corporate champion" partner of the NCAA along with Capital One and Coca-Cola.

According to ESPN, Ohio State’s 42-20 victory over Oregon generated an 18.2 U.S. household rating, the highest metered market ever for ESPN. The National Championship game number was a 21% increase over the 2014 BCS National Championship on ESPN (Florida State vs. Auburn, 15.3) and also topped the 16.1 overnight rating for the 2011 National Championship (Auburn vs. Oregon), which held the previous best in cable history.

The first National Championship Game under the new College Football Playoff system attracted 33.4 million viewers on ESPN and a total of 34 million when adding in ESPN2, ESPNU, ESPN Deportes and ESPNews, also a new high for the Disney-owned cable network.

And that's not counting the 85,689 fans plus countless others who were in AT&T Stadium.

“The inaugural College Football Playoff was a resounding success by all measures,” John Skipper, ESPN president, said in a statement. “Fans responded in record numbers across television and digital platforms. It’s been a great first year and we look forward to the opportunity to build upon the excitement as we continue our long-term commitment to this tremendous event.”

AT&T activations were present in the days leading up to the game, which added to the firm's overall value during the championship event.

From Jan. 9-12, AT&T hosted in the Kay Bailey Hutchison Convention Center "Playoff Fan Central," which included events, games, autograph sessions with former players and social media interaction. On Jan. 10 and Jan. 11, in American Airlines Center, " AT&T Playoff Playlist Live" concerts were headlined by Lenny Kravitz and Sting.

AT&T was not alone in seeing a nice media value return on their respective investments.

Buick totaled some $8.9 million in broadcast value due to its presence during the game's halftime show.

The total of $46,745,277 in media value attributed to AT&T included interior and exterior signage, coaches headsets and on-air graphics, text and verbal mentions.

Nike received more than $6 million in media value as the apparel partner for both Ohio State and Oregon. Front Row Analytics said the value would have been higher "if [Ohio State head coach] Urban Meyer had worn a Nike hat, as [Oreghon head coach] Mark Helfrich did."

Under Armour had more than $3.6 million in value from having its logo on referee hats

Allstate garnered some $2 million via its presence on the upright goal nets.

Gatorade had about $1.2 million from its presence during the game.

And last but not least, FarmersOnly.com, an online dating service targeting "farmers, ranchers and people living in rural areas of the U.S. and Canada," received $583,333 in value thanks to a fan who held up a sign during a halftime segment with Jimmy Kimmel that read, “Urban Meyer met his wife on FarmersOnly."

Back to Home Page