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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
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Saturday
Feb062010

Update: Danica Patrick's Marketing Roster Heats Up With Hot Wheels Deal

Danica adds Hot Wheels to her list of partners.February 6, 2010: Danica Patrick, who is in the process of adding ARCA and Nascar to her IndyCar resume, has also added a new sponsor - Mattel's Hot Wheels. The popular toy brand has signed a deal with JR Motorsports racing team and will sponsor Patrick’s car during her 12 Nascar Nationwide Series events, including primary sponsor placement in the Aug. 14 race at Michigan International Speedway.

Mattel did not reveal whether Patrick would appear in marketing efforts but say they are working together on other "key promotional initiatives." Financial terms were not disclosed.

The alliance builds on a relationship from 2009 when Hot Wheels created a line of IndyCar products featuring the vehicles of Patrick, Mario Andretti and others.

The partnership was unveiled at the Daytona International Speedway, site of Patrick's first ARCA stock car race on Feb. 6 in the Lucas Oil Slick Mist 200. Patrick finished sixth in the race, then huddled with team members at JR Motorsports, and a decision was made that she would make her Nationwide Series debut on Feb. 13, again at the Daytona Internationals Speedway. Nascar's Daytona 500 will be held the next day.

“Racing in the Nationwide Series race was my goal during this entire two-month preparation process, but we wanted to make sure it was the right thing to do,” Patrick said in a statement. “The ARCA race was a blast . . . I want more racing.”

Mattel also unveiled graphic renderings of a custom die-cast vehicle Patrick co-designed with the Hot Wheels team at the Mattel Design Center in El Segundo, Calif. Mattel said that Patrick’s “Danicar” is the first celebrity-designed Hot Wheels vehicle and will be made in the traditional 1:64 scale. The item will be available at retail in October.

“My life is all about high velocity cars, and the only car company I could imagine being able to create my vision of the ultimate fantasy car is Hot Wheels,” Patrick said in a statement “On the track, I am looking forward to speeding towards the finish line in true Hot Wheels style.”

Patrick's other marketing partners include Go Daddy and Tissot. Analysts put her annual endorsement earnings at about $8-$10 million, putting her at the higher end among women athletes along with Maria Sharapova and Venus and Serena Williams.

Danica's Nascar Move Whets Marketing Appetites

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