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NEWS REAL

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Under Armour is making the spacesuits that Virgin Galactic astronauts — people who will pay upward of $250,000 for one of six seats — will wear on flights to the "edge of space."

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey, along with such Legends as Hulk Hogan, “Stone Cold” Steve Austin and Shawn Michaels. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts. It describes how I feel and what’s happened in my life.” A publication date was not given.

• Turner Sports’ eLeague has signed a deal with tech solutions and services provider CDW to “create enhanced fan experiences across eLeague’s properties on TV, digital, social and in-arena.” The alliance also names CDW an “official arena partner” for eLeague and the Rocket League Championship Series. Full story here.

• San Manuel Casino, under the auspices of the San Manuel Band of Mission Indians, has signed a deal to become a Founding Partner for Allegiant Stadium, scheduled to open at the home of the Raiders for the 2020 NFL season when the franchise relocates from Oakland to Las Vegas.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Main
Tuesday
Feb262013

Hooters Eyes College Hoops Tourney, MLB With 'Awesome' Marketing Campaign

Special to NYSportsJournalism.com

February 25, 2013: Hooters of America is not an official partner of the NCAA or Major League Baseball, but would like to grab its share of consumer eyeballs and dollars during the coming month via an new umbrella campaign that asks sports fans to "Step into Awesome."

The multi-media effort, the first for the national casual dining chain from ad agency Skiver, Atlanta, breaks this week anchored by a commercial "targeting sports broadcast programming to align with Hooters reputation as the ultimate sports-viewing destination."

The campaign coincides with the NCAA men's and women's basketball tournaments, which run through March; the World Baseball Classic, which begins this weekend; and the 2013 MLB season, which starts March 31. In addition, Major League Soccer kicks off its 2013 season this week, and the NBA and NHL are heading toward their respective post-season games.

It also is a concerted effort to offset a move by rival Buffalo Wild Wings, which recently increased its alliance with the NCAA by signing a deal to become the "official hangout of March Madness,” which includes marketing, media and activation rights related to all 89 NCAA championships through 2016.

Hooters' response, according to its new commercial: Other sports restaurants (such as the faux Buffalo Wild Wings destination envisioned in the ad) can be annoying and drive you to distraction. So, as a voiceover explains, "Catch all true basketball action at your local Hooters. Why would you go anywhere else." (See the full spot here.)

The Hooters campaign comes with a heavy dose of social media, including a #StepIntoAwesome element that asks consumers "to share their "personal awesome moments" at Hooters via Twitter and Instagram; and a dedicated “Step Into Awesome” Web site, where, among other pieces, people will be able to vote for "the most awesome moments at Hooters."

“Our customers tell us that a visit to Hooters is a liberating experience. They leave their worries at the door and feel energized when they walk in,” Dave Henninger,  CMO for Atlanta-based Hooters of America, said in a statement. “With Skiver’s ‘Step Into Awesome’ approach, the new campaign brings the Hooters experience to life with great food and fun for our guests who relish being liberated from the ordinary.”

According to Hooters, the first spot "contrasts the experience at an ordinary sports bar and brings the fun to life as guests cheer for their favorite team and enjoy delicious food at Hooters."

“The campaign is a genuine look at what happens when guests walk through the door at Hooters. Rather than tell consumers, we show them the authentic, awesome experience,” Jeremy Skiver, chief executive officer, Skiver Advertising, said in a statement. “The campaign arose from key insights brought on by consumer research and a brand vision developed with franchise partners, showcasing what has been refreshed at Hooters, from an expanded menu to more contemporary and comfortable surroundings."

Hooters of Americais the franchisor and operator of more than 410 Hooters restaurants in 44 states and 27 foreign countries.

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