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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Mar092011

Survey: Why Facebook, Twitter, Mobile Apps Will Score Big During March Madness

March 8, 2011: The 2011 NCAA Men's Division I basketball tournament will be coming to tens of millions of people beginning next week via a first-year alliance between CBS and Time Warner's Turner Sports division, which will combine to air games on four networks.

However, even with hoops available on CBS, TBS, TNT and truTV, a significant number of people will either use as their main source or as an important added source of information such venues as Facebook, YouTube, Twitter and mobile applications.

According to a new survey from IMRE Sports, 23% of those polled said they would be using some form of social media to follow this year's men's NCAA tournament. The survey, conducted by Harris Interactive for the Baltimore-based marketing and research firm, showed that among the 23% who would be using social media, 31% would be using YouTube and 27% would utilize a mobile application.

Among the top reasons for using these venues: 62% said they would use social media channels specifically to check the scores, 44% would use them to watch the games, 44% would use them to follow their favorite team/college, 40% would use them to follow their own bracket/other gaming purposes and 19% would utilize social media channels to follow their favorite player/coach.

The survey is in line with a recent poll conducted by research firm Burst Media, Burlington, Mass., which showed that more than 25% of self-described avid sports fans use the Internet as their primary source for scores and sports information and that an equal percentage have or currently follow their favorite athletes via such venues as Facebook and Twitter.

According to the IMRE Sports survey, the popularity of social media channels among men's college basketball fans extends year round. More than two in five of those surveyed (42%) follow men's college basketball throughout the year. Of the 42%, the study showed that 44% use social media tools to interact with the sport; that Facebook is the most popular way to follow/interact with the sport (25%), followed by Twitter (13%), blogs (13%) and 11% interact via online forums; that Facebook pages (18%) and Twitter accounts (10%) hosted by sports or news networks are the most popular; and that 13% follow/interact with a team/college Facebook page and 7% follow/interact with a player/coach Facebook page.

The research shows that men will be more likely than women to use social media to follow March Madness, by a margin of 3 to 1 (32% men vs. 14% women). The study also revealed that those with higher household incomes ($75K+) and college graduates are more likely to be planning to use mobile applications and Twitter.

"There are more opportunities for brands to share their messages with the very targeted demographic that lies within sports fans."

"As more fans continue to engage in social media channels to view sports and follow their favorite teams and players, there are more opportunities for brands to share their messages with the very targeted demographic that lies within sports fans," Kelly Nowlan, research director at IMRE Sports, said in a statement.

This survey was conducted online within the U.S. by Harris Interactive on behalf of IMRE Sports from February 24 to 28, 2011 among 2,366 adults ages 18 and older.

The NCAA tournament begins March 15 with the newly formatted "First Four" and runs through the Final Four, April 2-4.

Back to March Madness 2011

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