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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Feb132016

State Farm Brings The Hoopers, Rappin' Baby Dame Dolla, To NBA All-Star Game

By Barry Janoff

February 13, 2016: Thanks to State Farm, The Hoopers have arrived at the NBA All-Star Game in Toronto, and they've brought Baby Dame Dolla with them.

The eclectic family — Chris Paul (Dad), DeAndre Jordan (Mom), Kevin Lov (son), Kevin Garnett (Grandpa) and Damian Lillard (baby) star in a new commercial, "Droppin' Dimes," set to break during All-Star Game weekend.

This is the fourth spot in the campaign for The Hoopers, which also includes a special spot featuring Reggie Miller ("Downtown"), all of which will air throughout the State Farm All-Star Game Saturday Night and then during the game Sunday.

An extended two-minute version will play on social media.

En route to Toronto, State Farm put The Hoopers in a #FindersKeepers scavenger hunt, during which followers on Instagram and Twitter were given clues about finding NBA items, including jerseys and tickets, in seven cities.

According to State Farm, "Ahead of this year’s All-Star Weekend, State Farm decided to take advantage of Lillard’s MC skills to produce 'Droppin’ Dimes.' The song is all about providing assists both on and off the court, whether as an NBA player or a State Farm agent, and encouraging consumers to save money by combining home and auto insurance with State Farm."

In "Droppin' Dimes," Lillard, with help from Love, raps:

"Drip, drip Drop
"Droppin' Dimes Droppin' Dimes
"Baby Dame Dolla trail-blazen' dimes everywhere
"I don't wanna boast but I'm dropping' dimes from coast to coast
"I'm dropping' dimes everywhere like I just don't care
"Droppin' dimes on the bike, on the stairs
"Even dropping' dimes on my teddy bear."

At that point, The Hoopers next door neighbor, a State Farm agent, says to Chris Paul, "I probably shouldn't have brought up how much money you can save with State Farm by combining your home and auto insurance around the kids."

The extended two-minute music video adds such lines as, referring to Kevin (Grandpa) Garnett, "Here is my OG, Original Grandpa/He may be old but he's fierce like a timber wolf that can't be controlled."

In addition, State Farm and NBA Cares are also collaborating on the first State Farm Assist Tracker, which will continue NBA Cares’ and the State Farm ‘Exist to Assist’ program’s mission to "create safer, stronger, more educated communities."
 
The State Farm Assist Tracker is a digital hub located on NBA.com dedicated to "monitoring the total number of assists made during the All-Star Game."

 The Boys & Girls Club of America will receive $1,800 per assist (in honor of the 18,000 agents State Farm has across the country). Assists will be tallied based on the NBA’s official Player Tracking system, with State Farm and NBA providing matching funds for all donations.

The other commercials in the campaign to date are "Meet the Hoopers," "Robbed," "Hawks and Hornets" and "Downtown."

State Farm Wants You To Meet The Hoopers

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