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Best Marketing Event July-August 2017
 
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KEEPING SCORE

Top-Selling 2017 Draft Jerseys
1. Markelle Fultz Philadelphia Sixers
2. Lonzo Ball Los Angeles Lakers
3. Jayson Tatum Boston Celtics
4. Josh Jackson Phoenix Suns
5. De'Aaron Fox Sacramento Kings
6. Jonathan Isaac Orlando Magic
7. Lauri Markkanen Chicago Bulls
8. Frank Ntilikina New York Knicks
9. Dennis Smith Jr. Dallas Mavericks
10. Zach Collins Portland Trail Blazers
Source: Store.NBA.com

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Pro Football Hall Of Fame Class of 2017 Presenters
The Class of 2017 will be honored and celebrated during the Enshrinement Week Powered by Johnson Controls in Canton, Ohio Aug. 3-6
• MORTEN ANDERSEN Sebastian Andersen, Morten’s son
• TERRELL DAVIS Neil Schwartz, Terrell’s agent and friend
• KENNY EASLEY Tommy Rhodes, Kenny’s high school coach
• JERRY JONES Gene Jones, Jerry’s wife
• JASON TAYLOR Jimmy Johnson, Jason’s coach with Dolphins
• LaDAINIAN TOMLINSON Lorenzo Neal, LaDainian’s teammate with Chargers
• KURT WARNER Brenda Warner, Kurt’s wife
SOURCE: PRO FOOTBALL HALL OF FAME

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COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Feb132016

State Farm Brings The Hoopers, Rappin' Baby Dame Dolla, To NBA All-Star Game

By Barry Janoff

February 13, 2016: Thanks to State Farm, The Hoopers have arrived at the NBA All-Star Game in Toronto, and they've brought Baby Dame Dolla with them.

The eclectic family — Chris Paul (Dad), DeAndre Jordan (Mom), Kevin Lov (son), Kevin Garnett (Grandpa) and Damian Lillard (baby) star in a new commercial, "Droppin' Dimes," set to break during All-Star Game weekend.

This is the fourth spot in the campaign for The Hoopers, which also includes a special spot featuring Reggie Miller ("Downtown"), all of which will air throughout the State Farm All-Star Game Saturday Night and then during the game Sunday.

An extended two-minute version will play on social media.

En route to Toronto, State Farm put The Hoopers in a #FindersKeepers scavenger hunt, during which followers on Instagram and Twitter were given clues about finding NBA items, including jerseys and tickets, in seven cities.

According to State Farm, "Ahead of this year’s All-Star Weekend, State Farm decided to take advantage of Lillard’s MC skills to produce 'Droppin’ Dimes.' The song is all about providing assists both on and off the court, whether as an NBA player or a State Farm agent, and encouraging consumers to save money by combining home and auto insurance with State Farm."

In "Droppin' Dimes," Lillard, with help from Love, raps:

"Drip, drip Drop
"Droppin' Dimes Droppin' Dimes
"Baby Dame Dolla trail-blazen' dimes everywhere
"I don't wanna boast but I'm dropping' dimes from coast to coast
"I'm dropping' dimes everywhere like I just don't care
"Droppin' dimes on the bike, on the stairs
"Even dropping' dimes on my teddy bear."

At that point, The Hoopers next door neighbor, a State Farm agent, says to Chris Paul, "I probably shouldn't have brought up how much money you can save with State Farm by combining your home and auto insurance around the kids."

The extended two-minute music video adds such lines as, referring to Kevin (Grandpa) Garnett, "Here is my OG, Original Grandpa/He may be old but he's fierce like a timber wolf that can't be controlled."

In addition, State Farm and NBA Cares are also collaborating on the first State Farm Assist Tracker, which will continue NBA Cares’ and the State Farm ‘Exist to Assist’ program’s mission to "create safer, stronger, more educated communities."
 
The State Farm Assist Tracker is a digital hub located on NBA.com dedicated to "monitoring the total number of assists made during the All-Star Game."

 The Boys & Girls Club of America will receive $1,800 per assist (in honor of the 18,000 agents State Farm has across the country). Assists will be tallied based on the NBA’s official Player Tracking system, with State Farm and NBA providing matching funds for all donations.

The other commercials in the campaign to date are "Meet the Hoopers," "Robbed," "Hawks and Hornets" and "Downtown."

State Farm Wants You To Meet The Hoopers

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