Top
POLL POSITION
Best Marketing Event July-August 2017
 
pollcode.com free polls
KEEPING SCORE

NBC SUNDAY NIGHT 2017 FOOTBALL SCHEDULE

• Thursday Sept. 7
NFL Kickoff 
Kansas City Chiefs at New England Patriots
• Sept. 10
New York Giants at Dallas Cowboys
• Sept. 17
Green Bay Packers at Atlanta Falcons
• Sept. 24
Oakland Raiders at Washington Redskins
Oct. 1
Indianapolis Colts at Seattle Seahawks
*Oct. 8
Kansas City Chiefs at Houston Texans
• Oct. 15
New York Giants at Denver Broncos
• Oct. 22
Atlanta Falcons at New England Patriots
• Oct. 29
Pittsburgh Steelers at Detroit Lions
• Nov. 5
Oakland Raiders at Miami Dolphins
• Nov. 12
New England Patriots at Denver Broncos
*Nov. 19
Philadelphia Eagles at Dallas Cowboys
• Thursday Nov. 23
Thanksgiving Day
New York Giants at Washington Redskins
• Nov. 26
Green Bay Packers at Pittsburgh Steelers
• Dec. 3
Philadelphia Eagles at Seattle Seahawks
• Dec. 10
Baltimore Ravens at Pittsburgh Steelers
• Dec. 17
Dallas Cowboys at Oakland Raiders
• Saturday Dec. 23
Minnesota Vikings at Green Bay Packers
• Dec. 31
TBD
Source: NBC Sports

WHAT YOU SAY!?

2017 NBC THURSDAY NIGHT FOOTBALL SCHEDULE

• Thursday, Aug. 3
Hall of Fame Game 8 PM. ET on NBC
Dallas Cowboys vs. Arizona Cardinals
Tom Benson Hall of Fame Stadium, Canton, Ohio
• Nov. 9
Seattle Seahawks at Arizona Cardinals
• Thursday Nov. 16
Tennessee Titans at Pittsburgh Steelers
• Nov. 30
Washington Redskins at Dallas Cowboys
• Dec. 7
New Orleans Saints at Atlanta Falcons
• Dec. 14
Denver Broncos at Indianapolis Colts
• Monday. Dec. 25
Pittsburgh Steelers at Houston Texans
*Games will be simulcast on NFL Network and streamed live on Amazon Prime

SOURCE: NBC SPORTS

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec172010

HomeAway Opens The Door For Sneak Peek Of Super Bowl XLV Ad 

By Barry Janoff, Executive Editor

The Minister of the Ministry of Detourism.December 16, 2010: During Super Bowl XLIV, one of the rookie advertisers that made a comparatively impactful impression was vacation rental company HomeAway, which ran a spot in which Chevy Chase and Beverly D'Angelo recreated their roles as the beleaguered Griswalds from the National Lampoon Vacation movies.

Now a seasoned sophomore, HomeAway will seek to stand out from the madding crowd with a 30-second spot focusing on The Ministry of Detourism, a "secret government agency" whose task is to save vacationers from "being cooped up and overcharged by hotels" by offering "spacious vacation rentals."

The spot, from lead agency Vendor, Austin, Texas, is scheduled to air in the third quarter of the game on Fox, Feb. 6, 2011, being played at Cowboys Stadium. (See full spot here.)

HomeAway did not reveal spend for the spot, but 30-second spots on Fox are going for $2.8-$3 million, according to industry analysts. Following its rookie debut at Super Bowl XLIV, HomeAway said that visits to its Web site increased 500% the day after the game and that the spot generate a million incremental page views on HomeAway.com "immediately following the airing of the ad."

What can you do at a HomeAway rental? Nudge, nudge, Wink, wink.In a sneak preview of its Super Bowl XLV commercial, the Minister of Detourism, who comes off as a poor man's John Cleese and speaks with a British accent, sits behind the desk at a top secret location surrounded by TVs and interactive equipment that enables him to stay on the lookout for vacations gone bad. "The world has been duped for decades," he explains. "And now, the very idea of vacations is in trouble. People are unhappy, unable to truly enjoy their friends and family whilst on vacation because they've been forced to stay in separate hotel rooms. Cooped up, overcharged and crammed together like so many sardines. Something must be done."

That's where HomeAway comes in, offering up a sunnier and much more favorable option. The Minister calls up the HomeAway.com Web site, which showcases homes to rent with amenities galore: "Homes to rent, kitchens, private pools, space to be yourself." Then, turning to his blond female assistant, he adds with a naughty wink, "Privacy," which draws a knowing, equally naughty look from the woman. "Add it up for yourself," the Minister concludes. "It's a much better value than the lifeless, soul-suck that is hotels."

The campaign is being supported by Internet, including YouTube and dedicated destinations at such social media sites as Facebook and Twitter.

Return to Super Bowl XLV

Return to Home