Top
QUICK HITS

, the official car and SUV of launch a "fully integrated and multidimensional  campaign that will communicate its 'Better Drives Us' philosophy and introduce consumers to the newest vehicles in its lineup." This will be Hyundai's 10th Super Bowl appearance in 11 years.
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are in Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which could be the 75th anniversary of the NBA event.
• The Disney Co. is acquiring major assets of 21st Century Fox for $52.4 billion. 21st Century Fox said it would spinoff "Fox Broadcasting Co., Fox Sports, Fox News, Fox Television Stations and a handful of other assets into a new company." The deal brings to Disney key assets of major properties it did not own, including Marvel's X-Men and the first movie in the Star Wars franchise (Star Wars: A New Hope). Also included is FX Networks, National Geographic, 300-plus international channels, 22 regional sports networks and Fox’s 30% stake in Hulu.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec172010

HomeAway Opens The Door For Sneak Peek Of Super Bowl XLV Ad 

By Barry Janoff, Executive Editor

The Minister of the Ministry of Detourism.December 16, 2010: During Super Bowl XLIV, one of the rookie advertisers that made a comparatively impactful impression was vacation rental company HomeAway, which ran a spot in which Chevy Chase and Beverly D'Angelo recreated their roles as the beleaguered Griswalds from the National Lampoon Vacation movies.

Now a seasoned sophomore, HomeAway will seek to stand out from the madding crowd with a 30-second spot focusing on The Ministry of Detourism, a "secret government agency" whose task is to save vacationers from "being cooped up and overcharged by hotels" by offering "spacious vacation rentals."

The spot, from lead agency Vendor, Austin, Texas, is scheduled to air in the third quarter of the game on Fox, Feb. 6, 2011, being played at Cowboys Stadium. (See full spot here.)

HomeAway did not reveal spend for the spot, but 30-second spots on Fox are going for $2.8-$3 million, according to industry analysts. Following its rookie debut at Super Bowl XLIV, HomeAway said that visits to its Web site increased 500% the day after the game and that the spot generate a million incremental page views on HomeAway.com "immediately following the airing of the ad."

What can you do at a HomeAway rental? Nudge, nudge, Wink, wink.In a sneak preview of its Super Bowl XLV commercial, the Minister of Detourism, who comes off as a poor man's John Cleese and speaks with a British accent, sits behind the desk at a top secret location surrounded by TVs and interactive equipment that enables him to stay on the lookout for vacations gone bad. "The world has been duped for decades," he explains. "And now, the very idea of vacations is in trouble. People are unhappy, unable to truly enjoy their friends and family whilst on vacation because they've been forced to stay in separate hotel rooms. Cooped up, overcharged and crammed together like so many sardines. Something must be done."

That's where HomeAway comes in, offering up a sunnier and much more favorable option. The Minister calls up the HomeAway.com Web site, which showcases homes to rent with amenities galore: "Homes to rent, kitchens, private pools, space to be yourself." Then, turning to his blond female assistant, he adds with a naughty wink, "Privacy," which draws a knowing, equally naughty look from the woman. "Add it up for yourself," the Minister concludes. "It's a much better value than the lifeless, soul-suck that is hotels."

The campaign is being supported by Internet, including YouTube and dedicated destinations at such social media sites as Facebook and Twitter.

Return to Super Bowl XLV

Return to Home