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• Nascar and Goodyear have extended their alliance under which Goodyear is the exclusive tire company for Nascar's top three racing series, which dates back to 1954.
• UFC said that Cris "Cyborg" Justino would defend her UFC women's featherweight title against Holly Holm at UFC 219 in T-Mobile Arena, Las Vegas, on Dec. 30. Holms knocked out the previously unbeaten Ronda Rousey in 2015 to win the UFC women's bantamweight title but lost the belt to Miesha Tate.
• José Altuve of the Houston Astros named 2017 AL MVP.
• Giancarlo Stanton of the Miami Marlins named 2017 NL MVP.
has signed a five-year extension with to continue as "Official Fan-to-Fan Ticket Marketplace" for and the 30 clubs. "A valuable partner for our teams and their fans over the past decade."
• As a complement to NBC’s primary broadcast of the Monster Energy Nascar Cup Series Championship race from Homestead-Miami Speedway on Nov. 19,  NBCSN’s Hot Pass telecast will offer simultaneous live coverage dedicated to each of the Championship four drivers — Brad Keselowski, Martin Truex Jr., Kevin Harvick and Kyle Busch — as well as Dale Earnhardt Jr. in his final Nascar Cup Series race.

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KEEPING SCORE

TCS NYC Marathon InfoGraphics
• Average age of participants Nov. 5, 2017: 41.2 years old
• 11,696 participants will represent their running clubs
• More than 50,000 people will cross the finish line
• 305 runners will celebrate their birthday on Marathon Day
• Cost to take a taxi on the NYC Marathon 26.2 mile route: $68.50 (no traffic)
• The biggest and smallest includes on the race route are both on the Verrazano Bridge
• Number of hot dog vendor carts needed to cove the course: 34,584
• Number of intersections crossed by Marathon runners: 300
• Number of times needed to climb 104 stories of One World Trade Center to complete a marathon: 101+
• Size running shoe needed for the Statue of Liberty: 879

SOURCE: TCS NYC MARATHON

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Top-Selling MLB Jerseys (MLBShop.com)

1. George Springer Houston Astros
2. Justin Verlander Houston Astros
3. Anthony Rizzo Chicago Cubs
4. Yasiel Puig Los Angeles Dodgers
5. Francisco Lindor Cleveland Indians
6. José Altuve Houston Astros
7. Enrique Hernandez Los Angeles Dodgers
8. Clayton Kershaw Los Angeles Dodgers
9. Ernie Banks Chicago Cubs
10. David Ortiz Boston Red Sox
SOURCE: MLBSHOP.COM

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Dec242009

UPDATE: Film Studios Turning Super Bowl Into Hollywood Bowl With Big Game Marketing

December 25, 2009: During Super Bowl XLIII, mixed in with the Bridgestone, GoDaddy and Anheuser-Busch ads, viewers also got a sneak peak at the movies that (mostly) would dominate the big screens that spring and summer. The big movie ad splash belonged to DreamWorksMonsters Vs. Aliens, which worked with PepsiCo's SoBe for a 90-second 3-D TV spot that covered both marketers (via Arnell) and spilled over into retail, where consumers were directed before the game to find free 3-D glasses. Meanwhile, Paramount had spots for Transformers 2: Revenge of the Fallen, Star Trek and GI Joe (handled in-house); Sony had 30-second spots for Angels and Demons and  arguably last summer's biggest bust, Year One (in-house); and Disney had spots for Race to Witch Mountain and with Pixar Up (in-house).

What will Hollywood do during Super Bowl XLIV to up the wattage for spring and summer 2010 releases? Here's a list with a good shot at Super Bowl exposure on CBS on Feb. 7, 2010 (listed in order of scheduled release date):

Paramount: Shutter Island Mystery directed by Martin Scorese and starring Leonardo DiCaprio and Ben Kingsley. (Feb. 19)

Disney: Alice in Wonderland gets revision from director Tim Burton, starring Johnny Depp (March 5)

Warner Bros.: Clash of the Titans, Greek mythology action works well in 30-second spot for Super Bowl audience, with Liam Neesan, Ralph Fiennes (March 26)

DreamWorks SKG: How To Train Your Dragon, animated young Viking-in-training (Hiccup Horrendous Haddock) befriends a young dragon-in-training. (March 26)

Disney: The Last Song starring Miley Cyrus in her first role without her Hannah Montana persona. (April 2)

Paramount: Iron Man 2, storyline picks up six months after the original blockbuster movie story ends, with Robert Downey Jr. and Gwyneth Paltrow back and Mickey Rourke in. (May 7)

Paramount: Shrek Forever After, brings back Mike Myers and Cameron Diaz, adds Paul McCartney as a deal-making Rumpelstiltskin (May 21)

Disney: Prince of Persia: The Sands of Time, medieval action-adventure based on the videogame, with Jake Gyllenhaa, Gemma Arterton, Ben Kingsley (May 28)

Warner Bros.: Sex and the City 2, with the full original cast - and upward of 50% of the viewing audience is female. (May 28)

20th Century Fox: The A-Team, update of 1980s TV show, here with a group of Iraq War veterans (in the TV show they were Vietnam vets), led by Liam Neeson, Bradley Cooper, Sharlto Copley and Jessica Biel, banding together to clear their name. Seems as if no Mr. T sightings, though. (June 11)

Disney: Toy Story 3, with Woody (Tim Hanks), Buzz (Tim Allen), Jessie (Joan Cusack) and all their toy friends, who must survive being left at a day care center. (June 18)

Warner Bros.: Jonah Hex, an anti-hero bounty hunter and his girlfriend try to save the world from a terrorist and his other-worldly arm, with Josh Brolin, Megan Fox and John Malkovich. (June 18)

Paramount The Last Airbender Fantasy directed by M. Night Shyamalan. (July 2)

Columbia: Salt, with Angelina Jolie as a CIA agent with Lara Croft skills who must learn her identity and clear her name. (July 23).

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