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• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

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2018 NFL Pro Bowl Voting (To Date)
1. Carson Wentz QB Philadelphia Eagles 273,367
2. Tom Brady QB New England Patriots 239,989
3. Le’Veon Bell RB Pittsburgh Steelers 227,771
4. Todd Gurley RB Los Angeles Rams 215,687
5. Antonio Brown WR Pittsburgh Steelers 215,584
6. Drew Brees QB New Orleans Saints 207,751
7. Kareem Hunt RB Kansas City Chiefs 204,611
8. Jared Goff QB Los Angeles Rams 200,346
9. Russell Wilson QB Seattle Seahawks 183,630
10. Alex Smith QB Kansas City Chiefs 178,392
11. Rob Gronkowski TE New England Patriots 168,663
12. Zach Ertz TE Philadelphia Eagles 156,183
13. Julio Jones WR Atlanta Falcons 124,556
14. Joey Bosa DE Los Angeles Chargers 117,480
15. Kyle Juszczyk FB San Francisco 49ers 116,816
16. Aaron Donald DT Los Angeles Rams 102,194
17. Luke Kuechly LB Carolina Panthers 101,131
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19. Everson Griffen DE Minnesota Vikings 91,621
20. Geno Atkins DT Cincinnati Bengals 88,126
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan132011

Hershey's Sweetens Sports Sponsorships With Football Hall Of Fame Deal

Emmitt Smith will return to the Pro Football Hall of Fame as a spokesman for Hershey's.January 13, 2011: Hershey's is not an official marketing partner of the NFL. In the candy category, rival Mars has official NFL exclusivity, including activation with such brands as M&Ms, Twix and Milky Way.

So as the NFL playoffs and the drive to Super Bowl XLV heat up, Hershey's has taken a different, yet economically linked, strategy to activate with pro football. Hershey’s Chocolate has signed a marketing deal with the Pro Football Hall of Fame and has enlisted Emmitt Smith, the NFL's all-time leading rusher, to act as spokesperson.

Hershey's promotion is the second national activation with the Pro Football Hall of Fame this season. Phillips-Van Heusen along with JC Penney are currently running the second Fan's Choice campaign, directing consumers and football fans to vote for their unofficial choices for the Class of 2011.

Anchoring the partnership is the Hershey’s Pro Football Hall of Fame Sweepstakes, offering consumers the opportunity to visit the site in Canton, Ohio, alongside Smith,who was inducted into the Hall last year. Now through Feb. 28, a multi-media campaign with Smith directs consumers to a dedicated Web site. There, visitors can enter the sweepstakes, which is dangling a top prize of  a trip for four to the 2011 Pro Football Hall of Fame Enshrinement Festival Weekend, Aug. 5-8, and to spend time with Smith. In addition, the winner will also have their likeness on display in the form of a chocolate bust.

Hershey's also is awarding 20 Hall of Fame 2010 induction ceremony footballs autographed by Smith and 100 Pro Football Hall of Fame $100 gift cards. (Full details here.)

In a spot playing at the Web site, Smith relates, "My name is Emmitt Smith. I was recently inducted into the Pro Football Hall of Fame. Now you can join me. Enter right now for a chance to win a trip to the next Pro Football Hall of Fame enshrinement weekend, where I'll be your host."

“Hershey’s is excited to partner with the Pro Football Hall of Fame and Hall of Famer Emmitt Smith to bring added excitement to the playoff season,” Anna Lingeris, spokeswoman for The Hershey Co., said in a statement. “Not only are Hershey’s Miniatures Chocolates a great game day snack, but the brand is also taking fans’ love of football to the next level with the chance to see themselves next to their favorite Hall of Famers, but in chocolate.”

"Hershey’s is excited to partner with the Pro Football Hall of Fame and Emmitt Smith to bring added excitement to the playoff season."

The alliances with Hershey's and Phillips-Van Heusen are part of a dedicated effort by the Pro Football Hall of Fame to broaden its efforts to reach not only dedicated and casual football fans, but more marketing partners.

"The public may have heard about the Hall of Fame in August during induction ceremonies and the Hall of Fame game, which opens the NFL pre-season, and then again perhaps during Super Bowl week when the official inductee class for that year is announced," Mike Kelly, evp-marketing for Phillips-Van Heusen, said during an interview with NYSportsJournalism during the Fan's Choice Class of 2011 launch event this past September." But [Hall of Fame executives] saw opportunities for more. [They saw] a tremendous opportunity to bring the Hall of Fame to the public year round."

Phillips-Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

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