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What Are You Watching In April 2018
 
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• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jan132011

Hershey's Sweetens Sports Sponsorships With Football Hall Of Fame Deal

Emmitt Smith will return to the Pro Football Hall of Fame as a spokesman for Hershey's.January 13, 2011: Hershey's is not an official marketing partner of the NFL. In the candy category, rival Mars has official NFL exclusivity, including activation with such brands as M&Ms, Twix and Milky Way.

So as the NFL playoffs and the drive to Super Bowl XLV heat up, Hershey's has taken a different, yet economically linked, strategy to activate with pro football. Hershey’s Chocolate has signed a marketing deal with the Pro Football Hall of Fame and has enlisted Emmitt Smith, the NFL's all-time leading rusher, to act as spokesperson.

Hershey's promotion is the second national activation with the Pro Football Hall of Fame this season. Phillips-Van Heusen along with JC Penney are currently running the second Fan's Choice campaign, directing consumers and football fans to vote for their unofficial choices for the Class of 2011.

Anchoring the partnership is the Hershey’s Pro Football Hall of Fame Sweepstakes, offering consumers the opportunity to visit the site in Canton, Ohio, alongside Smith,who was inducted into the Hall last year. Now through Feb. 28, a multi-media campaign with Smith directs consumers to a dedicated Web site. There, visitors can enter the sweepstakes, which is dangling a top prize of  a trip for four to the 2011 Pro Football Hall of Fame Enshrinement Festival Weekend, Aug. 5-8, and to spend time with Smith. In addition, the winner will also have their likeness on display in the form of a chocolate bust.

Hershey's also is awarding 20 Hall of Fame 2010 induction ceremony footballs autographed by Smith and 100 Pro Football Hall of Fame $100 gift cards. (Full details here.)

In a spot playing at the Web site, Smith relates, "My name is Emmitt Smith. I was recently inducted into the Pro Football Hall of Fame. Now you can join me. Enter right now for a chance to win a trip to the next Pro Football Hall of Fame enshrinement weekend, where I'll be your host."

“Hershey’s is excited to partner with the Pro Football Hall of Fame and Hall of Famer Emmitt Smith to bring added excitement to the playoff season,” Anna Lingeris, spokeswoman for The Hershey Co., said in a statement. “Not only are Hershey’s Miniatures Chocolates a great game day snack, but the brand is also taking fans’ love of football to the next level with the chance to see themselves next to their favorite Hall of Famers, but in chocolate.”

"Hershey’s is excited to partner with the Pro Football Hall of Fame and Emmitt Smith to bring added excitement to the playoff season."

The alliances with Hershey's and Phillips-Van Heusen are part of a dedicated effort by the Pro Football Hall of Fame to broaden its efforts to reach not only dedicated and casual football fans, but more marketing partners.

"The public may have heard about the Hall of Fame in August during induction ceremonies and the Hall of Fame game, which opens the NFL pre-season, and then again perhaps during Super Bowl week when the official inductee class for that year is announced," Mike Kelly, evp-marketing for Phillips-Van Heusen, said during an interview with NYSportsJournalism during the Fan's Choice Class of 2011 launch event this past September." But [Hall of Fame executives] saw opportunities for more. [They saw] a tremendous opportunity to bring the Hall of Fame to the public year round."

Phillips-Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

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