Top
NEWS REAL

• Under Armour said this morning that Patrik Frisk, the company’s president and COO, would become its new CEO, effective Jan. 1, 2020. He will also remain president. Company founder, chairman and CEO Kevin Plank, will become executive chairman and brand chief. According to Friske via Under Armour, "The opportunity that lies ahead of us is incredible as our entire global team continues to lean hard into our transformation."

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

The Rise Of Skywalker See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Thursday
Jan132011

Hershey's Sweetens Sports Sponsorships With Football Hall Of Fame Deal

Emmitt Smith will return to the Pro Football Hall of Fame as a spokesman for Hershey's.January 13, 2011: Hershey's is not an official marketing partner of the NFL. In the candy category, rival Mars has official NFL exclusivity, including activation with such brands as M&Ms, Twix and Milky Way.

So as the NFL playoffs and the drive to Super Bowl XLV heat up, Hershey's has taken a different, yet economically linked, strategy to activate with pro football. Hershey’s Chocolate has signed a marketing deal with the Pro Football Hall of Fame and has enlisted Emmitt Smith, the NFL's all-time leading rusher, to act as spokesperson.

Hershey's promotion is the second national activation with the Pro Football Hall of Fame this season. Phillips-Van Heusen along with JC Penney are currently running the second Fan's Choice campaign, directing consumers and football fans to vote for their unofficial choices for the Class of 2011.

Anchoring the partnership is the Hershey’s Pro Football Hall of Fame Sweepstakes, offering consumers the opportunity to visit the site in Canton, Ohio, alongside Smith,who was inducted into the Hall last year. Now through Feb. 28, a multi-media campaign with Smith directs consumers to a dedicated Web site. There, visitors can enter the sweepstakes, which is dangling a top prize of  a trip for four to the 2011 Pro Football Hall of Fame Enshrinement Festival Weekend, Aug. 5-8, and to spend time with Smith. In addition, the winner will also have their likeness on display in the form of a chocolate bust.

Hershey's also is awarding 20 Hall of Fame 2010 induction ceremony footballs autographed by Smith and 100 Pro Football Hall of Fame $100 gift cards. (Full details here.)

In a spot playing at the Web site, Smith relates, "My name is Emmitt Smith. I was recently inducted into the Pro Football Hall of Fame. Now you can join me. Enter right now for a chance to win a trip to the next Pro Football Hall of Fame enshrinement weekend, where I'll be your host."

“Hershey’s is excited to partner with the Pro Football Hall of Fame and Hall of Famer Emmitt Smith to bring added excitement to the playoff season,” Anna Lingeris, spokeswoman for The Hershey Co., said in a statement. “Not only are Hershey’s Miniatures Chocolates a great game day snack, but the brand is also taking fans’ love of football to the next level with the chance to see themselves next to their favorite Hall of Famers, but in chocolate.”

"Hershey’s is excited to partner with the Pro Football Hall of Fame and Emmitt Smith to bring added excitement to the playoff season."

The alliances with Hershey's and Phillips-Van Heusen are part of a dedicated effort by the Pro Football Hall of Fame to broaden its efforts to reach not only dedicated and casual football fans, but more marketing partners.

"The public may have heard about the Hall of Fame in August during induction ceremonies and the Hall of Fame game, which opens the NFL pre-season, and then again perhaps during Super Bowl week when the official inductee class for that year is announced," Mike Kelly, evp-marketing for Phillips-Van Heusen, said during an interview with NYSportsJournalism during the Fan's Choice Class of 2011 launch event this past September." But [Hall of Fame executives] saw opportunities for more. [They saw] a tremendous opportunity to bring the Hall of Fame to the public year round."

Phillips-Van Heusen Expands NFL Alliance From Hall Of Fame To Fields Of Dreams

Back to Sponsorships

Back to Home Page