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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug302013

RG3, Sanders, Heisman Winners Rule The School In ESPN-Nissan Campaign

By Barry Janoff

August 30, 2013: What happens when you put 13 Heisman Trophy winners together in one house and turn the cameras on?

Not quite the prefabricated nastiness of TV-scripted reality shows, but something that shows off the playful spirit of the athletes and ex-athletes involved.

Nissan and ESPN are giving fans and viewers the opportunity to interact with 13 winners of the Heisman Trophy, all of whom are being brought together at a dedicated Web site that is home to The Nissan Heisman House.

The third season of the The Nissan Heisman House brings back Robert Griffin III (Baylor, 2011), Barry Sanders (Oklahoma State, 1988), Ty Detmer (BYU, 1990), Ron Dayne (Wisconsin, 1999), Matt Leinart (USC, 2004), Troy Smith (Ohio State, 2006), Tim Brown (Notre Dame, 1987), Carson Palmer (USC, 2002) and Desmond Howard (Michigan, 1991).

Being added to the mix are Sam Bradford (Oklahoma, 2008), Earl Campbell (Texas, 1977), Tony Dorsett (Pittsburgh, 1977) and Mike Rozier (Nebraska, 1983).

The effort supports Nissan’s sponsorship of the Heisman Memorial Trophy Award. This season, for the first time, a Heisman House Tour will travel to college campuses throughout the season.

The Web site also enables fans to cast a vote for whom they think should be the next Heisman Trophy winner.

Other marketing partners of the Heisman Trophy include Aflac and Wendy's.

TV spots featuring the participants debuts Aug. 31 prior to ESPN’s "Saturday Night Football" game on ABC. The commercials will then go into regular rotation on ESPN platforms throughout the season.

Visitors to the Web site can tour the house, learn about current members, track the progress of potential Heisman Trophy candidates and watch each of the TV spots. Nissan vehicles, including the 2014 Altima, Sentra and Versa Note, are integrated into the site and the campaign.

“The sustainability of the original concept with fresh scripts, new athletes and ability to the showcase new vehicles year over year is a tremendous creative story, which is a testament to the power of the idea,” Sean Hanrahan, svp-marketing solutions for ESPN, said in a statement.

The Nissan Heisman House was developed in collaboration with TBWA\Chiat\Day, OMD and ESPN’s in-house creative team, CreativeWorks.

The first Nissan Heisman House spot, "Flashback," has debuted on YouTube, featuring RG3, Bradford, Howard, Sanders, Dorsett and Campbell. As in all of the spots, it shows each of the players wearing jerseys from their respective colleges.

"Flashback" opens with RG3 and Bradford arriving at the Heisman House in a new Nissan, with a loud music beat coming from the car. Sanders and Howard are on the front porch drinking lemonade.

"Lemonade on the front porch!" Griffin says in a condescending voice. "What are you guys, 80?!"

RG3 and Bradford then fist-bump and laugh. "Kids these days," Howard sighs.

We then are sent via flashback to Sanders and Howard as younger men arriving at the house in a Nissan. Here, Dorsett and Campbell are on the front porch. "Lemonade on the front porch," Howard says to them in a condescending tone. "What are you guys, 80!?"

"Kids these days," sighs Dorsett as Campbell agrees. (See the full spot here.)

Among the other spots that are scheudled to run:

Car Alarm: RG3 and Palmer are competing to see which one can throw a football the farthest. Palmer throws his over the Nissan Heisman House, where it lands in a parking lot next to Howard and Dorsett, who are looking at a new Nissan. RG3 throws his football through the house, hitting the Nissan and setting off the alarm, which is playing the "Fight Song" from Dorsett's Pittsburgh alma mater. (See it here.)

Coordinated: Finds Rozier dressed in a custom-made suit that has been designed to match his Nissan, which comes with unique exterior and interiors. "What day is it," Rozier asks four of the other guys who are playing catch with a football on the front lawn. "Tuesday," one of them replies. Rozier was getting into a car that had "Monday" license plates on it. He walks over to his "Tuesday" car, which has a completely different custom design and realizes he needs to change his suit. Rozier then calls someone on his cell phone. "I'm gong to need another hour. I need to change." (See it here.)

Quickdraw: Barry Sanders is driven to beat the other residents of the Nissan Heisman House, where here includes getting the best parking spot, the newest shoes first, being first into the bathroom and even listing the most uses for corn "(Corn bread, corn chowder, corn pudding, corn salsa . . . "). "Man, he's quick," one of the other Heisman House residents observes. (See it here.)

Rivalry: Pits Oklahoma alumnus Bradford against Oklahoma State alumnus Campbell in an on-hoping game of oneupmanship. Campbell thinks he's won when he fills Bradford's closet with Oklahoma-branded footballs and hits him with an Oklahoma water balloon. But when a gloating Campbell turns around, we see that Bradford has shaved the Oklahoma State logo into his hair. (See it here.)

See Story at Brief

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