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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Aug302013

RG3, Sanders, Heisman Winners Rule The School In ESPN-Nissan Campaign

By Barry Janoff

August 30, 2013: What happens when you put 13 Heisman Trophy winners together in one house and turn the cameras on?

Not quite the prefabricated nastiness of TV-scripted reality shows, but something that shows off the playful spirit of the athletes and ex-athletes involved.

Nissan and ESPN are giving fans and viewers the opportunity to interact with 13 winners of the Heisman Trophy, all of whom are being brought together at a dedicated Web site that is home to The Nissan Heisman House.

The third season of the The Nissan Heisman House brings back Robert Griffin III (Baylor, 2011), Barry Sanders (Oklahoma State, 1988), Ty Detmer (BYU, 1990), Ron Dayne (Wisconsin, 1999), Matt Leinart (USC, 2004), Troy Smith (Ohio State, 2006), Tim Brown (Notre Dame, 1987), Carson Palmer (USC, 2002) and Desmond Howard (Michigan, 1991).

Being added to the mix are Sam Bradford (Oklahoma, 2008), Earl Campbell (Texas, 1977), Tony Dorsett (Pittsburgh, 1977) and Mike Rozier (Nebraska, 1983).

The effort supports Nissan’s sponsorship of the Heisman Memorial Trophy Award. This season, for the first time, a Heisman House Tour will travel to college campuses throughout the season.

The Web site also enables fans to cast a vote for whom they think should be the next Heisman Trophy winner.

Other marketing partners of the Heisman Trophy include Aflac and Wendy's.

TV spots featuring the participants debuts Aug. 31 prior to ESPN’s "Saturday Night Football" game on ABC. The commercials will then go into regular rotation on ESPN platforms throughout the season.

Visitors to the Web site can tour the house, learn about current members, track the progress of potential Heisman Trophy candidates and watch each of the TV spots. Nissan vehicles, including the 2014 Altima, Sentra and Versa Note, are integrated into the site and the campaign.

“The sustainability of the original concept with fresh scripts, new athletes and ability to the showcase new vehicles year over year is a tremendous creative story, which is a testament to the power of the idea,” Sean Hanrahan, svp-marketing solutions for ESPN, said in a statement.

The Nissan Heisman House was developed in collaboration with TBWA\Chiat\Day, OMD and ESPN’s in-house creative team, CreativeWorks.

The first Nissan Heisman House spot, "Flashback," has debuted on YouTube, featuring RG3, Bradford, Howard, Sanders, Dorsett and Campbell. As in all of the spots, it shows each of the players wearing jerseys from their respective colleges.

"Flashback" opens with RG3 and Bradford arriving at the Heisman House in a new Nissan, with a loud music beat coming from the car. Sanders and Howard are on the front porch drinking lemonade.

"Lemonade on the front porch!" Griffin says in a condescending voice. "What are you guys, 80?!"

RG3 and Bradford then fist-bump and laugh. "Kids these days," Howard sighs.

We then are sent via flashback to Sanders and Howard as younger men arriving at the house in a Nissan. Here, Dorsett and Campbell are on the front porch. "Lemonade on the front porch," Howard says to them in a condescending tone. "What are you guys, 80!?"

"Kids these days," sighs Dorsett as Campbell agrees. (See the full spot here.)

Among the other spots that are scheudled to run:

Car Alarm: RG3 and Palmer are competing to see which one can throw a football the farthest. Palmer throws his over the Nissan Heisman House, where it lands in a parking lot next to Howard and Dorsett, who are looking at a new Nissan. RG3 throws his football through the house, hitting the Nissan and setting off the alarm, which is playing the "Fight Song" from Dorsett's Pittsburgh alma mater. (See it here.)

Coordinated: Finds Rozier dressed in a custom-made suit that has been designed to match his Nissan, which comes with unique exterior and interiors. "What day is it," Rozier asks four of the other guys who are playing catch with a football on the front lawn. "Tuesday," one of them replies. Rozier was getting into a car that had "Monday" license plates on it. He walks over to his "Tuesday" car, which has a completely different custom design and realizes he needs to change his suit. Rozier then calls someone on his cell phone. "I'm gong to need another hour. I need to change." (See it here.)

Quickdraw: Barry Sanders is driven to beat the other residents of the Nissan Heisman House, where here includes getting the best parking spot, the newest shoes first, being first into the bathroom and even listing the most uses for corn "(Corn bread, corn chowder, corn pudding, corn salsa . . . "). "Man, he's quick," one of the other Heisman House residents observes. (See it here.)

Rivalry: Pits Oklahoma alumnus Bradford against Oklahoma State alumnus Campbell in an on-hoping game of oneupmanship. Campbell thinks he's won when he fills Bradford's closet with Oklahoma-branded footballs and hits him with an Oklahoma water balloon. But when a gloating Campbell turns around, we see that Bradford has shaved the Oklahoma State logo into his hair. (See it here.)

See Story at Brief

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