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What Are You Watching In May 2018
 
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QUICK HITS

• Per N The top 25 public companies by game revenues captured 77% of the $121.7B global games market last year. No. 1 (for 5th consecutive year) followed by ,

• "Following an exciting and successful event in Dallas, we're thrilled to take the NFL draft to Nashville. The city has a passionate fan base and offers iconic locations that will enable us to expand the Draft in unique ways," said NFL commissioner Roger Goodell: April 25-27, 2019, spanning across multiple landmarks in Nashville's historic downtown district.

• The University of Phoenix Stadium in Glendale, Arizona will host Super Bowl LVII in 2023 and the Mercedes-Benz SuperDome in New Orleans will host Super Bowl LVIII in 2024, per the NFL. 

KEEPING SCORE

Upcoming Super Bowls

Super Bowl LIII Feb. 3, 2019 Mercedes-Benz Stadium, Atlanta (CBS)
Super Bowl LIV Feb. 2, 2020 Hard Rock Stadium, Miami (FOX)
Super Bowl LV Feb. 7, 2021 Raymond James Stadium, Tampa (NBC)
Super Bowl LVI Feb. 6, 2022 Los Angeles Stadium, Inglewood, CA (CBS)
Super Bowl LVII Feb. 5, 2023 University of Phoenix Stadium, Glendale, AZ (Fox)
Super Bowl LVIII Feb. 4, 2024 Mercedes-Benz SuperDome, New Orleans (NBC)

Source: NFL

BUY SELL

WEEKEND BOX OFFICE (May 18-20)
1. Deadpool 2 - 20th Century Fox - $125M
2. Avengers: Infinity War - Disney - $28.7M
3. Book Club - Paramount - $12.5M
4. Life Of The Party - Warner Bros. - $7.7M
5. Breaking In - Universal - $6.5M
6. Show Dogs - Open Road - $6M
7. Overboard - Lionsgate - $4.7M
8. A Quiet Place - Paramount - $4M
9. Rampage - Warner Bros. - $1.5M
10. Feel Pretty - STX Entertainment - $1.2M
11. Super Troopers 2 - 20th Century Fox - $1.1M
12. Black Panther - Disney - $0.8M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jan082014

Seeing Red: Heinz Seeking To Ketchup With Consumers Using Super Bowl Stage

By Barry Janoff

January 7, 2014: It will be déjà vu all over again for Heinz Ketchup on Super Bowl Sunday.

The iconic burger accoutrement has purchased a 30-second spot to air on Fox during Super Bowl XLVIII, marking the brand's first such placement in 16 years and only its second appearance all-time during Super Bowl broadcasts.

Heinz said it would use the air time to jump start "a larger effort" to target consumers via a multi-platform effort. Thirty-second spots are averaging close to $4 million, with some going several millions higher, according to Fox.

The decision comes just months after McDonald's decided to end its four-decades long alliance with Heinz. Although not part of the equation, McDonald's is an official partner of the NFL.

Heinz's previous big game spot ran during Super Bowl XXXII in January 1998, at a cost of $1.3 million. Like today, that commercial was used by Heinz as a forum to kick off a $20 million campaign that ran throughout the year.

“Heinz’s participation in the Super Bowl is an opportunity to remind consumers of the love they have for this iconic brand,” Bill Ulrick, senior brand manager for Heinz North America, said in a statement. “The commercial investment is part of a larger effort to renew our commitment to engage with our great fans.”

The commercial will be part of a campaign under the umbrella theme, “Show Us Your Heinz," encouraging ketchup fans to share how they enjoy Heinz products.

The brand already has launched some elements via social media, including a dedicated Web site where people are encouraged to submit a photo that includes their favorite Heinz product.

“Heinz’s participation in the Super Bowl is an opportunity to remind consumers of the love they have for this iconic brand."

Heinz said that specially marked ketchup bottles in restaurants and at retail contain a QR code, which can be used now until Feb. 2 at the Web site for opportunity to win more than $400,000 in prizes. The five grand prize are trips to the "five biggest championship sporting events of the winners’ choosing over the next year." (Full details here.)

Lead agency is Cramer-Krasselt, Chicago.

Heinz has had a hectic period of late. Last year, Berkshire Hathaway and 3G Capital agreed to buy H..J Heinz Co. in a deal for about $23 billion. As part of the acquisition, Bernardo Hees was named the new CEO for Heinz.

Although Heinz was dropped by McDonald's, it is still used in about 80% of Burger King locations, according to the company.

For those seeking marketing omens, the winning team in Super Bowl XXXII, the last time Heinz advertised during the game, was the Denver Broncos, which beat the Green Bay Packers, 31-24, behind quarterback John Elway.

Other advertisers in that game, seen on NBC and played in what was then Qualcomm Stadium in San Diego, included Pepsi, Tabasco, Bud Light, Doritos (with Ali Landry), Visa, Lipton (with claymation figures of Babe Ruth, Reggie Jackson, Billy Martin, George Steinbrenner and the voice of Phil Rizzuto), Amex (Jerry Seinfeld and Superman), Lays (with Michael J. Fox) and Tommy Hilfiger (with Michael Richards),

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