Top
QUICK HITS

Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multiplayer online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• On Location Experiences, the official hospitality partner for the NFL, said that 'ultimate fan packages' to the 2018 Pro Bowl are now available for purchase at NFLOnLocation.com. For the second consecutive year, the Pro Bowl will be played in Camping World Stadium, Orlando,(Jan. 28, 2018).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

POLL POSITION
Hottest Marketing Event Oct. 2017
 
pollcode.com free polls
KEEPING SCORE

MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA: 'Why We Play' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99

Entries in MLS (1)

Tuesday
Oct102017

Soccer Is Here: Heineken Reveals Meaning Of Mysterious MLS T-Shirt Message

By Barry Janoff

October 10, 2017: Heineken, an official partner with MLS, has been sending a message to people via words placed on T-shirts worn by fans during nationally televised MLS games on ESPN.

People may have seen and pondered over green T’s imprinted with such text as “invisible,” “thread,” “chant,” three guys wearing shirts that individually read “to,” “ge” and “there” or the even more cryptic “uhm.”

In a new spot, part of its ”Soccer Is Here" umbrella campaign, Heineken has the big reveal.

“A secret message was hidden in shirts appearing all over soccer broadcasts,” the ad, "The Invisible Thread," explains as we see shots of people wearing the green T-shirts. "Today, those shirts come together."

Placed in order, the message reads: ”There is an invisible thread that links us all. No matter if you are red or blue, American or Americano, champion or fan, young or . . . uhm . . . experienced, our love for this game unites us. And together we chant as one: Soccer is here."

The spot also reveals another secret: that there was an international star hidden among the fans.

David Villa, captain for the Spanish National Team and MLS New York City Football Club, is seen wearing a green T-shirt with the word "champion" emblazoned across the front.

"For decades Heineken has been one of the world's biggest fans of soccer, and our ultimate goal is to help fans get closer to the game than ever before," Rob Ryder, brand manager for Heineken USA, said in a statement.

"We live in very interesting times, so we wanted to bring fans together regardless of who you support and raise a glass to the dedicated soccer fans who have helped lift the beautiful game here in America, and worldwide,” said Ryder.

With the 2018 FIFA World Cup coming this summer, Heineken said that its ”Soccer Is Here" and the message it shared via MLS brings “some of the best that the sport has to offer directly to the game's passionate fans."

According to Heineken, “This is the brand's latest program, which recognizes that passion and puts it on full display, bringing people together around what many believe is the best sport in the world.”

The beer maker said it plans to continue to support soccer as it has "through key sponsorships of local and international leagues and tournaments, viewing parties for away games, and beer gardens at hundreds of matches over the years."

Lead agency is Publicis New York.

Back to Home Page