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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• “While these Olympic Games will once again be profitable for NBC Sports Group, they also created major benefits for the rest of our portfolio, including NBC News, NBC Entertainment, Universal theme parks, our many cable networks, and our owned television stations and affiliate partners." — Mark Lazarus, chairman-NBC Broadcasting and Sports

• Winter Games Brand Awareness
Which of the following brands have you seen an ad for in the past two weeks during Winter Olympics?
1. Coca-Cola 45.4
2. Liberty Mutual 25.3
3. Samsung 24.5
4. NBC 23.7
5. Chobani 16.3
6. United 14.4
7. NBCSN 10.9
8. Intel 9.1
9. Dow 3.2
10. Panasonic 2.9
SOURCE YouGov

• This wknd all 30 MLB teams (including players, coaches, managers and umpires) will wear caps to honor before games, with option to wear the caps  in-game. Players will sign caps and auction them to raise money for Broward Education Foundation to benefit the official Victims' Fund.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Top Selling MLS Player Jerseys
1. Miguel Almirón Atlanta United
2. Bastian Schweinsteiger Chicago Fire
3. Josef Martínez Atlanta United
4. Jordan Morris Seattle Sounders
5. David Villa NYCFC
6. Clint Dempsey Seattle Sounders
7. Sebastian Giovinco Toronto FC
8. Kaká Orlando City FC
9. Andrea Pirlo NYCFC
10. Nicolás Lodeiro Seattle Sounders
SOURCE MLS STORE

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MLB: Stoneman Douglas Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct102017

Soccer Is Here: Heineken Reveals Meaning Of Mysterious MLS T-Shirt Message

By Barry Janoff

October 10, 2017: Heineken, an official partner with MLS, has been sending a message to people via words placed on T-shirts worn by fans during nationally televised MLS games on ESPN.

People may have seen and pondered over green T’s imprinted with such text as “invisible,” “thread,” “chant,” three guys wearing shirts that individually read “to,” “ge” and “there” or the even more cryptic “uhm.”

In a new spot, part of its ”Soccer Is Here" umbrella campaign, Heineken has the big reveal.

“A secret message was hidden in shirts appearing all over soccer broadcasts,” the ad, "The Invisible Thread," explains as we see shots of people wearing the green T-shirts. "Today, those shirts come together."

Placed in order, the message reads: ”There is an invisible thread that links us all. No matter if you are red or blue, American or Americano, champion or fan, young or . . . uhm . . . experienced, our love for this game unites us. And together we chant as one: Soccer is here."

The spot also reveals another secret: that there was an international star hidden among the fans.

David Villa, captain for the Spanish National Team and MLS New York City Football Club, is seen wearing a green T-shirt with the word "champion" emblazoned across the front.

"For decades Heineken has been one of the world's biggest fans of soccer, and our ultimate goal is to help fans get closer to the game than ever before," Rob Ryder, brand manager for Heineken USA, said in a statement.

"We live in very interesting times, so we wanted to bring fans together regardless of who you support and raise a glass to the dedicated soccer fans who have helped lift the beautiful game here in America, and worldwide,” said Ryder.

With the 2018 FIFA World Cup coming this summer, Heineken said that its ”Soccer Is Here" and the message it shared via MLS brings “some of the best that the sport has to offer directly to the game's passionate fans."

According to Heineken, “This is the brand's latest program, which recognizes that passion and puts it on full display, bringing people together around what many believe is the best sport in the world.”

The beer maker said it plans to continue to support soccer as it has "through key sponsorships of local and international leagues and tournaments, viewing parties for away games, and beer gardens at hundreds of matches over the years."

Lead agency is Publicis New York.

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