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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Tuesday
Oct102017

Soccer Is Here: Heineken Reveals Meaning Of Mysterious MLS T-Shirt Message

By Barry Janoff

October 10, 2017: Heineken, an official partner with MLS, has been sending a message to people via words placed on T-shirts worn by fans during nationally televised MLS games on ESPN.

People may have seen and pondered over green T’s imprinted with such text as “invisible,” “thread,” “chant,” three guys wearing shirts that individually read “to,” “ge” and “there” or the even more cryptic “uhm.”

In a new spot, part of its ”Soccer Is Here" umbrella campaign, Heineken has the big reveal.

“A secret message was hidden in shirts appearing all over soccer broadcasts,” the ad, "The Invisible Thread," explains as we see shots of people wearing the green T-shirts. "Today, those shirts come together."

Placed in order, the message reads: ”There is an invisible thread that links us all. No matter if you are red or blue, American or Americano, champion or fan, young or . . . uhm . . . experienced, our love for this game unites us. And together we chant as one: Soccer is here."

The spot also reveals another secret: that there was an international star hidden among the fans.

David Villa, captain for the Spanish National Team and MLS New York City Football Club, is seen wearing a green T-shirt with the word "champion" emblazoned across the front.

"For decades Heineken has been one of the world's biggest fans of soccer, and our ultimate goal is to help fans get closer to the game than ever before," Rob Ryder, brand manager for Heineken USA, said in a statement.

"We live in very interesting times, so we wanted to bring fans together regardless of who you support and raise a glass to the dedicated soccer fans who have helped lift the beautiful game here in America, and worldwide,” said Ryder.

With the 2018 FIFA World Cup coming this summer, Heineken said that its ”Soccer Is Here" and the message it shared via MLS brings “some of the best that the sport has to offer directly to the game's passionate fans."

According to Heineken, “This is the brand's latest program, which recognizes that passion and puts it on full display, bringing people together around what many believe is the best sport in the world.”

The beer maker said it plans to continue to support soccer as it has "through key sponsorships of local and international leagues and tournaments, viewing parties for away games, and beer gardens at hundreds of matches over the years."

Lead agency is Publicis New York.

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