Top
POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Feb062019

Brew To Go: How Anheuser-Busch Turned Harvick‚Äôs Race Car Into 40 Beer Cans

NYSJ Sports-Entertainment Business News Service

February 6, 2019:
Like the trucks and automobiles in Transformers, Kevin Harvick’s race car has morphed into something else.

Thanks to a creative Daytona 500-related promotion from Anheuser-Busch InBev — Car 2 Can — people can seek to obtain 40 Busch beer cans that have been made from Harvick’s No. 4 car from the 2018 season.

The race car was cut apart and specially reconfigured into 40 beer cans, now signed by Harvick and filled with Busch, the official beer of Nascar.

The effort is tied to Busch’s 40th anniversary associated with the Daytona 500, dating back to 1979.

“Wow! That’s awesome,” Harvick, who autographed the cans, said in a spot supporting the effort when he first was handed one of the cans.

"Busch Beer officials brought the idea to me last year and I thought it was great way to connect with the fans,” Harvick said via the brand. “These cans are made up of pieces of my car from the 2018 season and I'm excited for the cans to be released.”

Can No. 1 will be put up for action on Feb. 11 (details here).

All proceeds go directly to Keep America Beautiful and will be matched dollar-for-dollar by Busch.

As for the remaining 39 cans, Anheuser-Busch said that on Feb. 17, Busch is inviting the anticipated ten million Daytona 500 viewers on Fox to play a live trivia contest for a chance to win one of the exclusive cans.

To participate, people will need to look for trivia questions on-screen, then tweet their answers using the designated hash tags #Car2Can and #BuschContest.

Keep America Beautiful said its mission is to “improve and beautify community environments across the country every day.”

Busch partnered with Keep America Beautiful “as part of its ongoing commitment to giving back to and taking care of the great outdoors.”

"We wanted to do something for the hardcore fans that had never been done before, and give them a chance to hold the sport they love," Daniel Blake, senior marketing director, Anheuser-Busch,said via the company.

"This year marks the 40th anniversary of our first Daytona 500, so we created the 40 collector's edition cans to give a piece of the sport back to the fans that have been there every step of the way."

Back to Home Page