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NEWS REAL

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise. Kohl’s said that the addition of “hundreds of thousands of items across team apparel, jerseys and additional merchandise categories will give Kohl’s customers access to a deeper selection of products.” Full story here.

• Maria Sharapova has withdrawn from the Grand Slam at French Open, citing her shoulder injury and recovery.

• Earvin “Magic” Johnson and Larry Bird will be the co-recipients of the NBA Lifetime Achievement Award, to be honored during the NBA Awards on June 24 (TNT).

• The American Gaming Assn. has released a new set of self-regulations on advertising and marketing legal sports betting, the “Responsible Marketing Code for Sports Wagering. “The new code includes self-imposed restrictions on target audiences, outlets and materials branding, while mandating responsible gaming inclusion.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Results from NBA Draft Lottery 2019 presented by State Farm — aka the Zion Williamson Lottery:
1. New Orleans  
2. Memphis        
3. New York        
4.Los Angeles Lakers     
5. Cleveland
6. Phoenix          
7. Chicago
8. Atlanta
 9. Washington
10. Atlanta (from Dallas)
11. Minnesota
12. Charlotte        
13.  Miami
14.  Boston (from Sacramento via Philadelphia)

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NBA Finals: Legends Rise See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar152017

Mobil 1 Ads Team Nascar Harvick, NBA Mutombo As Tremendously Odd Couple

By Barry Janoff

March 13, 2017: Kevin Harvick is 41, 5-foot-ten, born in Bakersfield, Calif., and has been driving professionally for Nascar since 1995, and with Stewart-Haas Racing since 2014.

Dikembe Mutombo is 50, 7-foot-2, born in Leopoldville, DR Congo, and played in the NBA for 18 seasons, retiring in 2009 and then was inducted into the Naismith Memorial Basketball Hall of Fame in 2015.

So it was only natural for Mobil 1 to pair the two men in a multi-platform ad campaign, "Tremendously Odd Couple," to support the launch of Mobil 1 Annual Protection motor oil.

The premise is based on Neil Simon’s The Odd Couple about mismatched roommates, neat-freak Felix Unger and slobby Oscar Madison, of stage, screen (Jack Lemmon and Walter Matthau, respectively, in 1968) and TV (Tony Randall and Jack Klugman, respectively, 1970-75, with a reboot currently airing on CBS) fame.

Here, Harvick (as Unger) and Mutombo (as Madison) bicker over a variety of things — cooking, sleeping, ironing —  but agree on one thing: Because of Mobil 1 Annual Protection motor oil, drivers do not have to change the oil in their cars one full year  or up to 20,000 miles (whichever comes first).

The tag line: "Don’t change your oil . . . for one full year."

In reality, the mashup of the two is relatively organic. Mobil 1 is in its 15th season as the official motor oil of Nascar and its second as the official motor oil of the NBA, and both have established themselves as Hall of Fame athletes in their respective sports.

"It’s a fun, cool campaign to support an exciting new product," Harvick said in a statement. "Mobil 1 has been a mainstay in the garage for years, and our team relies on their lubricants and technology to compete each weekend on the race track. In part, this product is a result of our race-day testing."

According to Mutombo, "It was quite the unique experience to learn more about Nascar and work with Kevin. Mobil 1 is one of the most recognizable and respected brands in the world, and it is an honor to help launch this new product with them."

However, the premise of the "Tremendously Odd Couple" is odder than the pairing of Harvick and Mutombo.

In ads, digital and social media, they are both miniature, 3-inch-siazed versions of themselves, living as roommates in an engine that includes the trappings of an apartment.

In the intro ad, "Dikembe Says Don’t Change Your Oil," guy opens the hood of his car to change his oil. Miniature Harvick admonishes him, saying that he wouldn’t have to change his oil after 3,000 miles if he used Mobil 1 Annual Protection. Breaking the fourth wall, the guy asks Harvick, "Why are your three inches tall?" Mutombo then appears. "What, you don’t like short people?!"

Harvick goes solo in "One Year, One Oil Change," confronting a guy about to change the oil in his car. They then get into a discussion as to why Harvick is three inches tall but the guy isn’t.

In their engine apartment, Harvick is in a recliner taking a "Snooze" when Mutombo pops up. "Kevin, are you changing your oil? Don’t change your oil before its time . . .  even in your dreams."

"Kevin, are you changing your oil?" "No, Dikembe, I’m ironing your pants." "Don’t change your oil before its time. And don’t burn my pants, either."

"Pants" finds Mutombo is in the recliner. "Kevin, are you changing your oil?" "No, Dikembe, I’m ironing your pants." "Don’t change your oil before its time," says Mutombo. "And don’t burn my pants, either."

In "Spaghetti," the two are having dinner in the engine apartment. Mutombo asks Harvick, "Are you changing your oil?" "No,” says Harvick, "I’m eating spaghetti." "Don’t change your oil before its time," insists Motumbo. "I’m eating spaghetti,” Harvick replies again. "Don’t change your oil while eating spaghetti," says Mutombo.

On the track, the Mobil 1 Annual Protection brand will serve as the primary sponsor for one race for each of the four SHR entries: Harvick’s No. 4 Ford at Las Vegas Motor Speedway (March 12), Danica Patrick’s No. 10 Ford at Bristol Motor Speedway (April 23), Kurt Busch’s No. 41 Ford at Richmond International Raceway (April 29) and Clint Bowyer’s No. 14 Ford at Kansas Speedway (May 13).

ExxonMobil said it would support the ad campaign and primary sponsorships with unique digital content throughout the 2017 season, "including features of SHR team co-owner Tony Stewart navigating his first year in full-time management with Harvick, Patrick, Busch and Bowyer along for the ride."

Since retiring, Mutombo has spent much of his time in humanitarian efforts, including raising awareness and funds for the Dikembe Mutombo Foundation. In September 2006, he led the funding and logistics to build and open the Biamba Marie Mutombo Hospital, named for for his late mother, located near his hometown, the Congolese capital of Kinshasa.

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