• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.


Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics




Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles


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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Harris Poll: NFL, ESPN, Pizza Hut, Dunkin' Donuts Rate High With Fans, Consumers

By Barry Janoff

June 16, 2016: The NFL, ESPN, Cabela's Sporting Goods, In-N-Out Burger, Pizza Hut and Dunkin' Donuts are patting themselves on the back after having topped their respective categories in the 2016 EquiTrend Study from The Harris Poll, which has released its entire list of leading brands as named by consumers.

According to The Harris Poll, the 28th annual EquiTrend Study reveals the strongest brands in nearly 100 categories based on a sample of more than 97,000 U.S. consumers (ages 15 and over) surveyed online (in English) between Dec. 22, 2015 - Feb. 1, 2016.

Categories include airlines, appliances, automotive, computers, consumer electronics, cruise lines, entertainment/recreation, financial services/insurance, hotels, household products, media, non-profits, online, restaurants, retail, sports and  telecom.

The total number of brands rated was 3,837.

Category leaders were shared by Harris earlier this year.

The EquiTrend Brand Equity Index is comprised of three factors — Familiarity, Quality and Purchase Consideration — that result in a brand equity rating for each brand.

"The stronger the brand, the greater the bond," according to The Harris Poll.

According to The Harris Poll, the EquiTrend Study benchmarks how deep those bonds go and honors the highest ranked brands in each award category.

In sports, the NFL was named sports league brand of the year, followed by NCAA college football, MLB and the NBA.

The NFL also topped the category list in 2015, followed by MLB, NCAA college football, Premier Soccer League and NCAA basketball.

Other sports league brands in the 2016 report that ranked below category average (alphabetically): Formula 1 Racing, MLS, Nascar, NCAA college basketball), NHL, PGA Tour, UFC and WWE.

For the NFL, facing serious on-going situations regarding player health, concussions and other issues, being named the top sports league coincides with more good news from financial tracking firm Fitch, which gave the NFL "A+" and "A" ratings for several financial platforms.

According to Fitch, these high ratings "reflect the NFL's position as the most popular professional sports league in the U.S., the NFL's strong and highly regarded economic model, which includes sizable multi-year television contracts, significant revenue sharing among member clubs, a proven track record of conservative financial policies, and its current collective bargaining agreement (CBA) with its players union which includes a 'hard' salary cap.

"The NFL product continues to be among the most highly coveted sports programming and content," Fitch wrote in its just-released report.

In the category of sports TV, ESPN was named brand of the year, followed by NBC Sports, Fox Sports, NFL TV, CBS Sports, FS1, Yes and NFL Red Zone.

Other sports TV networks in the  2016 report that ranked below category average (alphabetically): Fuel TV, MLB TV, NBA TV, NHL TV, Tennis Channel and The Golf Channel.

The top retailer among sporting goods stores was Cabela's, followed by Dick's, Finish Line, REI, the now bankrupt Sports Authority and Bass Pro Shops.

Other sporting goods store brands in the study ranked below category average (alphabetically): Champs Sports, Dunham's Sports, Eastern Mountain Sports, Foot Locker, Gander Mountain, Lady Foot Locker, MC Sports and Modell's Sporting Goods.

The burger restaurant brand of the year was In-N-Out Burger, followed by Five Guys, Culver's, Wendy's, Sonic, Whataburger and Steak 'n Shake.

Other burger restaurant brands in the EquiTrend study ranked below category average (alphabetically): Burger King, Carl's Jr., Checkers/Rally's, DQ Grill & Chill, Hardee's, Jack in the Box, McDonald's and White Castle

IHOP was the casual dining restaurant brand of the year, followed by Outback, LongHorn, Red Lobster, Bonefish Grill, Applebee's, Chili's and Buffalo Wild Wings.

Other casual dining restaurant brands in study ranked below category average (alphabetically): Bahama Breeze, Denny's, Ruby Tuesday, Shoney's and TGI Fridays.

The top pizza chains were Pizza Hut, Papa John's and Domino's.

Chick-fil-A, Zaxby's and Popeyes led the chicken restaurant category.

Other chicken restaurant brands in the study ranked below category average (alphabetically): Bojangles', Boston Market, Church's Chicken, El Pollo Loco, and KFC Restaurants (Kentucky Fried Chicken).

The coffee and QSR leader was Dunkin' Donuts, followed by Krispy Kreme, Starbucks and Einstein Bros. Bagels.

Other coffee and QSR brands in the study ranked below category average (alphabetically): Bruegger's Bagels, Caribou Coffee Shops, McCafe, Seattle's Best Coffee Shops and  Tim Hortons

Top mobile network was Verizon, followed by AT&T.

Other mobile networks in the study ranked below category average (alphabetically): Cricket Wireless, Sprint Mobile Network, T-Mobile Mobile Network and Virgin Mobile Network.

Delta topped the full-service airline category, followed by Alaska/Horizon, American, Hawaiian and United.

Southwest was named the value airline of the year, followed by JetBlue.

Toyota was the full-line automotive brand of the year, Lexus the luxury brand of the year.

Sony topped the home electronics category, followed by Samsung and LG.

See the full list here.

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