• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.


Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics




Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
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2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles


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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.

Marketing Stars Tiger, Serena Top Survey Of Most Popular Athletes (But MJ Just Won't Go Away)

Tiger Woods is so popular he even has his own line of Gatorade.July 16, 2009: Despite his shortcoming at the recent U.S. Open, Tiger Woods is accustomed to being in the lead spot. He far outdistances all other athletes in endorsements, for example, making close to $100 million annually, more tha twice with golfer Phil Mickelson takes in. No surprise, then, that for the fourth year in a row Tiger Woods has been named "America’s favorite male sports star" in a survey from The Harris Poll, conducted by Harris Interactive. Woods, now in Turnberry, Scotland, seeking his fourth British Open title, crosses many lines when it comes to favoritism: Woods was tops among both men and women, White and Hispanic respondents, and also was No. 1 among baby boomers (aged 45-63) and "matures" (64+), according to the survey.

Behind Woods is Michael Jordan, whose staying power is defined by the fact that he is the only athlete to be on this list since it started in 1993, where he ranked No. 1 1993-2005 and has been no lower than No. 3 since. Although retired from active play, Jordan has been active in marketing campaigns for Nike, Gatorade and Hanes, and is very visible as president of the NBA's Charlotte Bobcats. Jordan this year is being inducted into the Naismith Memorial Basketball Hall of Fame and was elected to the U.S. Olympic Hall of Fame presented by Allstate along with his teammates from the 1992 gold-winning U.S. men's basketball squad, better known as the Dream Team.

Among women athletes, the Williams sisters dominate: Serena, the recently crowned Wimbledon champion is No. 1 (the spot she held in 2007) and Venus, who lost to her sister in the Wimbledon finals, is No. 2. They both moved ahead of race car driver Danica Patrick, last year’s favorite female sports star, who came in at No. 3 in the new survey. Serena Williams, who earns about $13 million a year in endorsements, was named favorite female athletes by both men and women as well as "echo boomers (18-32), Gen X (33-44) and baby boomers (45-63). Matures (64+) went for Patrick.

Third on the men's list is LeBron James, who was not even among the top 10 in the previous survey after coming in at No. 5 in 2007. The male athlete who fell the farthest was NFL quarterback Brett Favre, from third to ninth. Last year at this time he was making headlines with what ultimately became a trade from the Green Bay Packers to the New York Jets; this year, he may or may not return from another announced retirement to possibly play with the Minnesota Vikings. On the women's side, Chris Evert returned to the top 10 for the first time since 2005; although retired, she is very visible with her Pro-Celebrity Tennis Classic and the Chris Evert Tennis Academy, and last June she made headlines when she married golf star Greg Norman.

Dropping off the men's list this year were Tom Brady, quarterback with the New England Patriots, who was No. 8 in the 2008 survey but spent the last football season on the sidelines with an injury; and Boston Celtics forward Kevin Garnett, who was No. 10 10 last year. Falling off the women's list from 2008 were skater Kristi Yamaguchi, who was No 8 last year, and tennis legend Billie Jean King, who was No. 10. Conspicuous by his absence was Michael Phelps, who won a record eight gold medals at the 2008 Olympic Games in Beijing but whose image may have been hurt by the photo of him with marijuna paraphernalia.

The Harris Poll was a nationwide survey of 2,177 U.S. adults conducted online June 8-15, 2009 by Harris Interactive.

The Top Ten Male Athletes (2008 ranking):
1. Tiger Woods, golf (1)
2. Michael Jordan, basketball (2)
3. LeBron James, Cleveland Cavaliers (not among top 10)
4. Kobe Bryant, Los Angeles Lakers (4)
5. Derek Jeter, New York Yankees (7)
6. Jeff Gordon, Nascar (5)
7. Peyton Manning, Indianapolis Colts (6t)
8. Dale Earnhardt Jr., Nascar (6t)
9. Brett Favre, NFL (3)
10. Albert Pujols, St. Louis Cardinals (not among top 10).

The Top Ten Female Athletes (2008 ranking):
1. Serena Williams, tennis (2)
2. Venus Williams, tennis (3)
3. Danica Patrick, Indy racing (1)
4. Candace Parker, Los Angeles Sparks (7)
5. Mia Hamm, soccer (5)
6. (tie) Maria Sharapova, tennis (4)
6. (tie) Annika Sorenstam, golf (6)
8. Chris Evert, returning to the list for the first time since 2005;
9. Anna Kournikova, tennis (not among top 10)
10. Michelle Kwan, figure skater (9)
Source: Harris Poll

Show Me The Glove: Yankees Top Harris Poll Of Favorite Pro Sports Teams

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