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NEWS REAL

• The Professional Fighters League has formed a partnership with Mike Tyson, with the first initiative "Mike Tyson's New Fight Game: The PFL." Tyson will provide “fighter perspective, inside analysis, and irreverent discussion never before experienced in combat sports. The series debuts tonight (Oct. 10 10 PM ET) on PFL and Tyson digital and social platforms, including YouTube, Instagram and Facebook.

• Two-time Grand Slam winner Naomi Osaka, currently ranked No. 3 in the world, said she would represent Japan, where she holds a citizenship, in the 2020 Tokyo Summer Olympics.

• NBC Sports Regional Networks has signed a partnership with Religion of Sports — the media company founded by Tom Brady, Michael Strahan and Gotham Chopra — to develop and produce "Head Strong: Mental Health and Sports," a “comprehensive multi-platform content initiative on mental health as well as men’s health issues.” The joint project will launch in November.

• Per NFL Media: Consumption figures through Week 5: More than 142 million people have watched NFL games. Viewership is up 6%. The entire list of Top 20 TV shows this season are NFL games.

The Top Three games to date all involve the Dallas Cowboys: Green Bay Packers vs. Dallas Cowboys (Fox, Oct 6) 24.6M; New York Giants vs. Dallas Cowboys (Fox, Sept. 8) 24.3M; Dallas Cowboys vs. New Orleans Saints (NBC, Sept. 29) 24.2M.

• PGA Tour Champions and Ascension signed a four-year partnership to host a new pro golf tournament in St. Louis. The Ascension Charity Classic will debut Sept. 28-Oct. 4, 2020 at Norwood Hills Country Club in North County. It will be the first time the PGA Tour has hosted an annual event in the St. Louis region since 2001.

• Zenni Optical, based in San Francisco, whose alliances include being an official partner with the NFL’s San Francisco 49ers and the NBA’s Chicago Bulls, has expanded its role with the Bulls, which features a five-year deal as the team’s jersey patch logo partner.

Zenni has unveiled its Off-Court Style collection, supported by Bulls members and brand ambassadors including Zach LaVine, Robin Lopez and Wendell Carter Jr. being outfitted with their “favorite Zenni frames and matching them with their off-court style to give fans an exclusive look at what they wear when they aren’t in uniform.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (thru Oct. 27).

POLL POSITION

Best Chance To Win 2019-20 Stanley Cup Based On Player Voting Via NHL.com

  • Tampa Bay Lightning 45%
  • St. Louis Blues 11%
  • Dallas Stars 10%
  • San Jose Sharks 7%
  • Boston Bruins 4%
  • Colorado Avalanche 4%
  • Washington Capitals 4%
  • Nashville Predators  4%
  • New Jersey Devils  2%
  • Philadelphia Flyers 2%
  • Toronto Maple Leafs 2%
  • Vegas Golden Knights 2%
KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 4-6
1. Joker $93.5M
2. Abominable $12M
3. Downton Abbey $8M
4. Hustlers $6.3M
5. It 2 $5.4M
6. Ad Astra $4.6M
7. Judy $4.4M
8. Rambo Last Blood $3.4M
9. War $1.6M
10. Good Boys $900K
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Nike Mo Farah Marathon See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jul162009

Marketing Stars Tiger, Serena Top Survey Of Most Popular Athletes (But MJ Just Won't Go Away)

Tiger Woods is so popular he even has his own line of Gatorade.July 16, 2009: Despite his shortcoming at the recent U.S. Open, Tiger Woods is accustomed to being in the lead spot. He far outdistances all other athletes in endorsements, for example, making close to $100 million annually, more tha twice with golfer Phil Mickelson takes in. No surprise, then, that for the fourth year in a row Tiger Woods has been named "America’s favorite male sports star" in a survey from The Harris Poll, conducted by Harris Interactive. Woods, now in Turnberry, Scotland, seeking his fourth British Open title, crosses many lines when it comes to favoritism: Woods was tops among both men and women, White and Hispanic respondents, and also was No. 1 among baby boomers (aged 45-63) and "matures" (64+), according to the survey.

Behind Woods is Michael Jordan, whose staying power is defined by the fact that he is the only athlete to be on this list since it started in 1993, where he ranked No. 1 1993-2005 and has been no lower than No. 3 since. Although retired from active play, Jordan has been active in marketing campaigns for Nike, Gatorade and Hanes, and is very visible as president of the NBA's Charlotte Bobcats. Jordan this year is being inducted into the Naismith Memorial Basketball Hall of Fame and was elected to the U.S. Olympic Hall of Fame presented by Allstate along with his teammates from the 1992 gold-winning U.S. men's basketball squad, better known as the Dream Team.

Among women athletes, the Williams sisters dominate: Serena, the recently crowned Wimbledon champion is No. 1 (the spot she held in 2007) and Venus, who lost to her sister in the Wimbledon finals, is No. 2. They both moved ahead of race car driver Danica Patrick, last year’s favorite female sports star, who came in at No. 3 in the new survey. Serena Williams, who earns about $13 million a year in endorsements, was named favorite female athletes by both men and women as well as "echo boomers (18-32), Gen X (33-44) and baby boomers (45-63). Matures (64+) went for Patrick.

Third on the men's list is LeBron James, who was not even among the top 10 in the previous survey after coming in at No. 5 in 2007. The male athlete who fell the farthest was NFL quarterback Brett Favre, from third to ninth. Last year at this time he was making headlines with what ultimately became a trade from the Green Bay Packers to the New York Jets; this year, he may or may not return from another announced retirement to possibly play with the Minnesota Vikings. On the women's side, Chris Evert returned to the top 10 for the first time since 2005; although retired, she is very visible with her Pro-Celebrity Tennis Classic and the Chris Evert Tennis Academy, and last June she made headlines when she married golf star Greg Norman.

Dropping off the men's list this year were Tom Brady, quarterback with the New England Patriots, who was No. 8 in the 2008 survey but spent the last football season on the sidelines with an injury; and Boston Celtics forward Kevin Garnett, who was No. 10 10 last year. Falling off the women's list from 2008 were skater Kristi Yamaguchi, who was No 8 last year, and tennis legend Billie Jean King, who was No. 10. Conspicuous by his absence was Michael Phelps, who won a record eight gold medals at the 2008 Olympic Games in Beijing but whose image may have been hurt by the photo of him with marijuna paraphernalia.

The Harris Poll was a nationwide survey of 2,177 U.S. adults conducted online June 8-15, 2009 by Harris Interactive.

The Top Ten Male Athletes (2008 ranking):
1. Tiger Woods, golf (1)
2. Michael Jordan, basketball (2)
3. LeBron James, Cleveland Cavaliers (not among top 10)
4. Kobe Bryant, Los Angeles Lakers (4)
5. Derek Jeter, New York Yankees (7)
6. Jeff Gordon, Nascar (5)
7. Peyton Manning, Indianapolis Colts (6t)
8. Dale Earnhardt Jr., Nascar (6t)
9. Brett Favre, NFL (3)
10. Albert Pujols, St. Louis Cardinals (not among top 10).

The Top Ten Female Athletes (2008 ranking):
1. Serena Williams, tennis (2)
2. Venus Williams, tennis (3)
3. Danica Patrick, Indy racing (1)
4. Candace Parker, Los Angeles Sparks (7)
5. Mia Hamm, soccer (5)
6. (tie) Maria Sharapova, tennis (4)
6. (tie) Annika Sorenstam, golf (6)
8. Chris Evert, returning to the list for the first time since 2005;
9. Anna Kournikova, tennis (not among top 10)
10. Michelle Kwan, figure skater (9)
Source: Harris Poll

Show Me The Glove: Yankees Top Harris Poll Of Favorite Pro Sports Teams

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