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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Sep172014

Sounds Good: NBA-Harman Deal Includes Players, Products, Multi-Platform Support 

By Barry Janoff

September 17, 2014: In what the NBA called its first official partnership in the audio category, the league unveiled a multi-year, multi-platform alliance with Harman International.

The deal encompasses the NBA, WNBA, NBA Developmental League and USA Basketball, the latter of which will send a team of NBA players to the 2016 Summer Olympics in Rio de Janeiro.

Harman said this would be its first official partnership with a pro sports league and that the marketing and consumer products partnership would focus on its JBL brand.

Financial terms of the deal were not shared.

"We have been in discussions with Harman for years and I'm glad we have finally made it happen," NBA commissioner Adam Silver said during a media event today (Sept. 17) in the Harman flagship store on Madison Avenue in New York. "This is my favorite new partnership."

NBA team- and player-branded JBL headphones and portable speakers are scheduled to hit retail this holiday season.

Harman said that marketing would include NBA-themed advertising, promotions and a sweepstakes.

None of this will include LeBron James, who has an investment and marketing deal with rival audio company Beats Electronics (headphones, speakers and audio software), which earlier this year was acquired for $3 billion. It's Beats by Dre division has been making major inroads into sports, with spokespersons that also include Colin Kaepernick of the NFL's San Francisco 49ers.

Another company, Skullcandy, has had deals with such NBA stars as Kevin Durant, Kyrie Irving and Derrick Rose.

This season, Harmon will presenting sponsor for the 2015 NBA All-Star Game Entertainment Series for the musical performances at the State Farm All-Star Saturday Night, which will take place Feb. 14 in Barclays Center, home of the Brooklyn Nets; and during pre-game introductions and the halftime show at the NBA All-Star Game, which will be played in Madison Square Garden, home of the New York Knicks, on Feb. 15.

Harman also will have a presence at the NBA All-Star Jam Session that weekend.

"Recognizing the convergence of music, sports, technology and entertainment, the NBA and Harman are ideal partners to develop powerful marketing programs and co-branded products that will engage and inspire a new generation of fans."

Harman's NBA activation is scheduled to begin during the NBA Global Games Rio 2014 next month in Rio de Janeiro, where the company said it would host several activities in the Fan Zone, including musical performances and the NBA Global Games viewing party.

In addition, the brand will have a presence at other marquee events across the NBA, WNBA, NBA D-League, and USA Basketball, including the Boost Mobile WNBA All-Star Game, NBA D-League All-Star Game and the USA Basketball Global Exhibition Tour.

“Harman is extremely proud to become the first official audio partner of the NBA and excited to elevate the NBA basketball experience for fans around the world wherever they enjoy the sounds of the game — at the arena, in their homes, in their cars, or on the go,” said Dinesh Paliwal, chairman, president and CEO for Harman. “Recognizing the convergence of music, sports, technology and entertainment, the NBA and Harman are ideal partners to develop powerful marketing programs and exciting co-branded audio products that will engage and inspire a new generation of fans.”

According to NBA commissioner Silver, “As a global leader known for creating and developing the best audio products on the market, we are honored to welcome Harman to the NBA family. This groundbreaking partnership showcases the intersection of technology and entertainment, and provides our tech-savvy fans with another way to further connect with their favorite team and players.”

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