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POLL POSITION
Sports Marketer Of The Year 2018

 

VOTE HERE

NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Jan112015

James Harden Assists Bloomingdale's NYC To Get In Style For NBA All-Star Game

By Barry Janoff

January 10, 2015: Based on voting and his on-court stats, there is no doubt that point guard James Harden of the Houston Rockets will be part of the NBA All-Star Game next month in New York.

But Harden solidified his position to be part of the festivities via a deal with retailer Bloomingdale's, which also includes elements that involves Steiner Sports and GQ magazine.

Bloomingdale’s will be a destination before, during and after the 64th NBA All-Star Game with some 16 pop-up basketball-inspired shops, "Essentials for NBA All-Star 2015," in New York and other locations nationwide, that will include NBA team and All-Star merchandise, vintage merchandise relating to NBA all-time greats such as Kareem Adbul-Jabbar and Larry Bird and autographed memorabilia from Steiner Sports.

Bloomingdale's marketing support includes ads and one-on-one style videos with Harden with a focus on fashion, Internet, social media and POP.  A dedicated Web site includes fashion tips from Bloolmingtdale's and Harden, information about the All-Star Game and other NBA-related activations.

"We are thrilled about our partnership with Bloomingdale’s, a premiere retail destination," Chris Brennan, svp-global retail development. for the NBA, said n a statement. "Having a presence in both Bloomingdale's stores and online is a unique and exciting way to celebrate this year's NBA All-Star Game and connect with new and existing style-centric fans."

An auction supporting the alliance includes admission to the BBVA Compass Rising Stars Challenge at Barclays Center on Feb. 13, all the events at State Farm All-Star Saturday Night on Feb. 14 and two premium tickets to the All-Star Game on Feb. 15, complete with a VIP tour of Madison Square Garden on Feb. 15.

"Having a presence in both Bloomingdale's stores and online is a unique and exciting way to celebrate this year's NBA All-Star Game in New York."

Also up for auction are tickets to practice sessions for both conference NBA All-Star teams, a VIP tour of Barclays Center, an NBA All-Star signed basketball, a meet-and-greet with an NBA star or legend, $500-worth of NBA All-Star merchandise and a $2,500 Bloomingdale’s shopping spree.

Bloomingdale's said that 100% of the net proceeds will benefit Mentoring USA, whose mission is to "create sustained and supportive mentor relationships for youths in need ages 7–21."

"Bloomingdale’s is thrilled to infuse the excitement of the NBA All-Star Game in-stores and online through a variety of ways,” Frank Berman, Bloomingdale's evp-marketing, said in a statement. “We saw the opportunity to tap into the basketball community’s love for fashion with our own through close collaborations, merchandise, visual displays, and special events, to celebrate this iconic event with fans and shoppers while supporting Mentoring USA."

Added Kevin Harter, Bloomingdale’s vice president of men’s fashion direction, “Basketball has always been a game of style. NBA players have become sartorial leaders, and for men interested in dressing well, a go-to source for inspiration.”

"Essentials for NBA All-Star 2015" can be found at the following Bloomingdale’s locations and its Web site now until game time on Feb. 15: 59th Street and SoHo in New York, Aventura, Bergen Shops at Riverside, Beverly Center, Bridgewater Commons, Chestnut Hill, Glendale, Huntington Walt Whitman, King of Prussia, Lenox Square, North Michigan Avenue, Roosevelt Field, Sherman Oaks Fashion Square, The Falls in Miami and Willowbrook.

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