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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan112015

James Harden Assists Bloomingdale's NYC To Get In Style For NBA All-Star Game

By Barry Janoff

January 10, 2015: Based on voting and his on-court stats, there is no doubt that point guard James Harden of the Houston Rockets will be part of the NBA All-Star Game next month in New York.

But Harden solidified his position to be part of the festivities via a deal with retailer Bloomingdale's, which also includes elements that involves Steiner Sports and GQ magazine.

Bloomingdale’s will be a destination before, during and after the 64th NBA All-Star Game with some 16 pop-up basketball-inspired shops, "Essentials for NBA All-Star 2015," in New York and other locations nationwide, that will include NBA team and All-Star merchandise, vintage merchandise relating to NBA all-time greats such as Kareem Adbul-Jabbar and Larry Bird and autographed memorabilia from Steiner Sports.

Bloomingdale's marketing support includes ads and one-on-one style videos with Harden with a focus on fashion, Internet, social media and POP.  A dedicated Web site includes fashion tips from Bloolmingtdale's and Harden, information about the All-Star Game and other NBA-related activations.

"We are thrilled about our partnership with Bloomingdale’s, a premiere retail destination," Chris Brennan, svp-global retail development. for the NBA, said n a statement. "Having a presence in both Bloomingdale's stores and online is a unique and exciting way to celebrate this year's NBA All-Star Game and connect with new and existing style-centric fans."

An auction supporting the alliance includes admission to the BBVA Compass Rising Stars Challenge at Barclays Center on Feb. 13, all the events at State Farm All-Star Saturday Night on Feb. 14 and two premium tickets to the All-Star Game on Feb. 15, complete with a VIP tour of Madison Square Garden on Feb. 15.

"Having a presence in both Bloomingdale's stores and online is a unique and exciting way to celebrate this year's NBA All-Star Game in New York."

Also up for auction are tickets to practice sessions for both conference NBA All-Star teams, a VIP tour of Barclays Center, an NBA All-Star signed basketball, a meet-and-greet with an NBA star or legend, $500-worth of NBA All-Star merchandise and a $2,500 Bloomingdale’s shopping spree.

Bloomingdale's said that 100% of the net proceeds will benefit Mentoring USA, whose mission is to "create sustained and supportive mentor relationships for youths in need ages 7–21."

"Bloomingdale’s is thrilled to infuse the excitement of the NBA All-Star Game in-stores and online through a variety of ways,” Frank Berman, Bloomingdale's evp-marketing, said in a statement. “We saw the opportunity to tap into the basketball community’s love for fashion with our own through close collaborations, merchandise, visual displays, and special events, to celebrate this iconic event with fans and shoppers while supporting Mentoring USA."

Added Kevin Harter, Bloomingdale’s vice president of men’s fashion direction, “Basketball has always been a game of style. NBA players have become sartorial leaders, and for men interested in dressing well, a go-to source for inspiration.”

"Essentials for NBA All-Star 2015" can be found at the following Bloomingdale’s locations and its Web site now until game time on Feb. 15: 59th Street and SoHo in New York, Aventura, Bergen Shops at Riverside, Beverly Center, Bridgewater Commons, Chestnut Hill, Glendale, Huntington Walt Whitman, King of Prussia, Lenox Square, North Michigan Avenue, Roosevelt Field, Sherman Oaks Fashion Square, The Falls in Miami and Willowbrook.

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