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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

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CFB Title Games '21-24
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NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Sunday
Jan112015

James Harden Assists Bloomingdale's NYC To Get In Style For NBA All-Star Game

By Barry Janoff

January 10, 2015: Based on voting and his on-court stats, there is no doubt that point guard James Harden of the Houston Rockets will be part of the NBA All-Star Game next month in New York.

But Harden solidified his position to be part of the festivities via a deal with retailer Bloomingdale's, which also includes elements that involves Steiner Sports and GQ magazine.

Bloomingdale’s will be a destination before, during and after the 64th NBA All-Star Game with some 16 pop-up basketball-inspired shops, "Essentials for NBA All-Star 2015," in New York and other locations nationwide, that will include NBA team and All-Star merchandise, vintage merchandise relating to NBA all-time greats such as Kareem Adbul-Jabbar and Larry Bird and autographed memorabilia from Steiner Sports.

Bloomingdale's marketing support includes ads and one-on-one style videos with Harden with a focus on fashion, Internet, social media and POP.  A dedicated Web site includes fashion tips from Bloolmingtdale's and Harden, information about the All-Star Game and other NBA-related activations.

"We are thrilled about our partnership with Bloomingdale’s, a premiere retail destination," Chris Brennan, svp-global retail development. for the NBA, said n a statement. "Having a presence in both Bloomingdale's stores and online is a unique and exciting way to celebrate this year's NBA All-Star Game and connect with new and existing style-centric fans."

An auction supporting the alliance includes admission to the BBVA Compass Rising Stars Challenge at Barclays Center on Feb. 13, all the events at State Farm All-Star Saturday Night on Feb. 14 and two premium tickets to the All-Star Game on Feb. 15, complete with a VIP tour of Madison Square Garden on Feb. 15.

"Having a presence in both Bloomingdale's stores and online is a unique and exciting way to celebrate this year's NBA All-Star Game in New York."

Also up for auction are tickets to practice sessions for both conference NBA All-Star teams, a VIP tour of Barclays Center, an NBA All-Star signed basketball, a meet-and-greet with an NBA star or legend, $500-worth of NBA All-Star merchandise and a $2,500 Bloomingdale’s shopping spree.

Bloomingdale's said that 100% of the net proceeds will benefit Mentoring USA, whose mission is to "create sustained and supportive mentor relationships for youths in need ages 7–21."

"Bloomingdale’s is thrilled to infuse the excitement of the NBA All-Star Game in-stores and online through a variety of ways,” Frank Berman, Bloomingdale's evp-marketing, said in a statement. “We saw the opportunity to tap into the basketball community’s love for fashion with our own through close collaborations, merchandise, visual displays, and special events, to celebrate this iconic event with fans and shoppers while supporting Mentoring USA."

Added Kevin Harter, Bloomingdale’s vice president of men’s fashion direction, “Basketball has always been a game of style. NBA players have become sartorial leaders, and for men interested in dressing well, a go-to source for inspiration.”

"Essentials for NBA All-Star 2015" can be found at the following Bloomingdale’s locations and its Web site now until game time on Feb. 15: 59th Street and SoHo in New York, Aventura, Bergen Shops at Riverside, Beverly Center, Bridgewater Commons, Chestnut Hill, Glendale, Huntington Walt Whitman, King of Prussia, Lenox Square, North Michigan Avenue, Roosevelt Field, Sherman Oaks Fashion Square, The Falls in Miami and Willowbrook.

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