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NEWS REAL

The newly unveiled logo for the Paris 2024 Summer Olympic and Paralympics Games combines two iconic symbols associated with the Games – a gold medal and the Olympic torch – which combine to form an image of Marianne, a female figure representing the French Republic  This is the first time the Olympic logo will be shared with the Paralympic Games.

• The late golf icon Arnold Palmer will be commemorated with a Forever Stamp from the U.S. Postal Service in 2020. The stamp features James Drake's action photo of Palmer at the 1964 U.S. Open at Congressional Country Club in Bethesda, Md. Art director Antonio Alcalá designed the stamp.

• Dr Teal's Epsom Salts has signed All Pro TE Jason Witten (Dallas Cowboys) and two-time defending Defensive Player of the Year Aaron Donald (Los Angeles Rams) to explain in marketing the “benefits of balancing rigorous workouts with regimented muscle recovery in order to achieve and maintain peak performance.”

• Sacramento, California's capital city, has been awarded an MLS expansion team with Sacramento Republic FC becoming the league's 29th team and beginning play in MLS in 2022. The club will build a new, $300 million, 20,100-seat soccer stadium in the downtown Railyards District. 

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

New Balance Kawhi Reign See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in sports marketing (1)

Tuesday
Aug132013

Stephen Curry To James Harden: You Should Take A Pass On The Singing Career

By Barry Janoff

August 13, 2013: James Harden can ball, but can he sing? The reviews are in.

In a new spot from Foot Locker, Harden tries to transition from his NBA career-best season in 2012-13 with the Houston Rockets to a starring role in the recording studio. Turns out that Harden, one of the league's top point guards, should have passed on his effort to become the next Jay-Z.

At least according to Stephen Curry of the Golden State Warriors, making his first appearance in a national Foot Locker spot.

"We're excited to bring James and Stephen together for our latest commercial supporting our 'Approved' campaign," Stacy Cunningham, evp-marketing for Foot Locker, said in a statement. "The new spot really shows how these two players embody the sense of humor that underlies the Foot Locker brand marketing programs and drives our fresh product collection message."

The commercial, "Harden Soul," will air during sports programming, with support on the Internet and social media destinations such as YouTube, Twitter and Facebook. Lead agency is BBDO, NY.

Foot Locker said it is timed for the back-to-school selling season, with Foot Locker offering not just shoes, but shirts, socks, hats, sweatshirts and backpacks, as well.

Foot Locker recently unveiled a commercial that put Los Angeles Clippers teammates Blake Griffin and Chris Paul together in a national spot for the first time.

The new commercial opens with Harden in a recording studio laying down R&B tracks. Curry walks in and tries to shut down the session. "James," Curry pleads, "don't do this."

"I just came off the best year of my career," Harden replies. "I have to keep things fresh."

Curry seems to know something that we don't. "Let's just go to Foot Locker. They got all the fresh new gear."

"But I have real talent," Harden insists.

Harden's request is falling on deaf ears. "Can I gat a playback," Curry says to one of the technicians busy running the control board. A voice that would make cats yowl and onions cry then moans over the speakers.

"I wear my shirt open, girl, so you see my chest. I work hard . . ."

"Is . . . that me!?" an incredulous Harden asks when he hears his own gnarly voice. The spot leaves Harden hanging as it cuts to a shot of Foot Locker products and the text, "Just go to Foot Locker." (See the full spot here.)

Fortunately, Harden doesn't have to give up his day job. He spent the first three years of his NBA with the Oklahoma City Thunder before being traded to the Houston Rockets prior to the 2012-13 season. With Houston, he had career highs in scoring average (25.9), points (2.023), assists (455), steals (142) and three-pointers (179) and made his first All-Star team.

"The new spot really shows how these two players embody the sense of humor that underlies the Foot Locker brand marketing programs."

Harden has appeared in other commercials for the sports shoe and apparel company, most recently in a series of ads in which members of his crew who wear the same shoes two days in a row get traded to the not-so-cool crew fronted by Kris Humphries.

According to Harden, "I always have a great time when filming Foot Locker's commercials. The spot was really fun because I got to show my playful personality, while interacting and having some laughs with Steph off the court."

Foot Locker Unites Chris Paul, Blake Griffin Again For The First Time

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