On Madison Avenue, Halloween Is Time For Billy Mays, Burger King, Geico Caveman
Wednesday, October 28, 2009 at 03:48AM 
October 28, 2009: Halloween is upon us, and so are the clairvoyant surveys that seek to predict the future and tell us today what people will wear on Oct. 31.
First Call, the celebrity and activation division of sports and entertainment marketing firm Octagon, McLean, Va., took a different approach: They surveyed 200 marketers and asked them which costumes relating to marketing, advertising and promotions they would most like to see.
Among the results:
Brand Character/Spokesman:
14% said Billy Mays
13% said Geico Caveman
7% said Geico Gecko
5% said Michelin Man
5% said Burger King's King
Other brands with votes included: Chik-fil-A cow, the Mac & PC Guys, Kool-Aid Man, M&M’s, Pillsbury Doughboy.
Licensed Kids Characters:
22% Hannah Montana
13% Dora the Explorer
9% Where the Wild Things Are
Celebrity Mistake/Tragedy
17% Kanye
15% Michael Jackson
12% Jon & Kate Gosselin
"Brands should pay attention to these surveys and officially license [the character spokesmen named here as] Halloween costumes," said David Schwab, managing director for First Call. "Consumers would pay $30 instead of making them on their own and the companies can profit from it , too.”
According to Schwab, this concept is so easy even a caveman could do it. “Geico has done an incredible job of branding their name and their logos. One out of 5 consumers mentioned a Geico product." However, Schwab warned, “Using deceased people in advertising is a delicate slope. The infomercials with Billy Mays continue to work whereas the DirecTV spot with Chris Farley creative is in bad taste.”
Billy Mays, Burger King, Geico, Halloween, Octagon in Stats, Surveys
Reader Comments (5)
Every body knows that life is not cheap, nevertheless some people need money for different stuff and not every one gets big sums money. Thence to receive quick loan and just bank loan will be a correct way out.
In 2001, Tiffany&Co Earringsin creative director Christopher Bailey (Christopher Bailey) under the leadership of the BaiLi/BaBaoLi launched at pearlProrsum-loose) senior male and female attire series, not only for the classical BaBaoLi dust coat pass the new elements into the design of grain, and for the brand new image of a luxury fashion, a washing past old image.
In addition, Christopher Bailey (Christopher Bailey) also for classic bo BaiLi/BaBaoLi case grain to join the new color, creation gives black x red grid, and seek to model Kate Moss Icon level and Stella Tennant put on Tiffany&Co EarringsCheck new clothes filming as, also make the hard once low bo BaiLi/BaBaoLi Tiffany&Co Earrings veteran collateralised-debt obligations, make sales more than doubled, and become the Po BaiLi/BaBaoLi brand one hundred sales a year to the highest.
And in 2003, bo BaiLi/BaBaoLi Tiffany&Co Earringsy more launched to the Thomas bo BaiLi Tiffany&Co Earrings of the new series, named after provide more timely the deft dress of young, the brand further pushed to the young gens of taste.
In the Victorian era, laguna beach T-Shirts Sport Package includes: white flannel trousers, a white tennis sweater (for the cause sweating), and a neat white shirt collar (collar out later to wear the shirt with buttons) and later, gradually replace the old T-shirt Jersey laguna beach T-Shirts shirt, new shirt neck down, with folded collar or lapel, and long sleeves,laguna beach T-Shirts five buttons set in the middle of the front collar. This new shirt to the long-term popular in Richmond Park and the representative of the Federation of British field.
There are many web sites out there claiming to sell authentic designer Burberry Bags.
Unfortunately, many of these web sites, although claiming to sell authenticCoach Bags,
are in reality selling fakes. Here are some simple tips that can help you figure out whether a web site is selling authentic goods.44
1. Guarantee: A web site selling authentic hand Louis Vuitton Bags
will always have a guarantee: Authentic or LV Bagsback.
If this policy is not listed on theCoach Outlet Onlinesite,
contact the web site operators to find out if they offer Louis Vuitton Outleta guarantee.
If they don't it indicates that they are not so very much Louis Vuitton Handbags that the goods
they are selling are Coach Outlet Storeauthentic. If the web site claims that the products
being sold are of the best quality, or something along these lines, something isLouis Vuitton Outlet.
If they are selling authentic goods, then the quality is Burberry Outlet
and is equal to the quality offered by Authentic Louis Vuittoncompetitor.
If they talk about offering good quality, they are really
saying that they have good quality fakes.Chanel Bagsconnections:
Companies based in China are almost always selling fakes. To find out where a company is Louis Vuitton Purses,
go to http://whois.sc and enter the Burberry Outletname.
You will Cheap Louis Vuittonsee who registered this domain.
If this is an address in China, Coach Factory Outlet Onlineaway. The domain information will also include the IP address.
Click on this IP address and see it's Coach Outlet.
You will, amongst other things, get a location. If theCoach Factory Outlet Online is in China, stay away.
Louis Vuitton: If a web site is selling Louis Coach Factory Outlet Onlinegoods,
this is usually a very bad sign. The only web sites that sell authentic Louis Vuitton goods are Coach Factory Online.
com and vuitton.com. Other web sites may have a Louis Vuitton choice available in limited qualities,
but even that is exceptional. Some people do sell authentic Louis Vuitton on Chanel Bags.
These sellers will usually be aCoach Factoryof MyPoupette.
Look for the MyPoupette logo before buying Louis Vuitton from Louis Vuitton Bags.
A trust worthy web site will list a street Louis Vuitton Sunglasses
.
May your love soar on the wings of a dove in flight. richard mille replica