Top
QUICK HITS

• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Apr302014

Dream On: Hakeem Olajuwon, Etonic Team For Shoe, Brand, Company Relaunch

By Barry Janoff

April 30, 2014: During his playing days, Hakeem "The Dream" Olajuwon was able to take on the NBA's best, leading the Houston Rockets to championships in 1994 and 1995, finishing his career among the all-time leaders in points, rebounds and blocked shots and, ultimately, being inducted into the Naismith Memorial Basketball Hall of Fame in 2008.

Now, Olajuwon is trying to take on the NBA's top shoe brands.

Olajuwon has signed a "broad range, multi-year partnership" with sports and lifestyle brand Etonic to create Brand Dream, which will include footwear, apparel and an accessory line. Etonic said its goal is "to establish Brand Dream at all competitive levels, including the NBA."

Financial terms were not disclosed.

Etonic, which traces its roots back to 1876 and was re-branded as Etonic in 1976, said it has been "dormant for a few years.'

This marks Etonic's second alliance with Olajuwon, who wore Etonic shoes when he entered the NBA as the No. 1 overall pick in 1984 by the Rockets before switching to L.A. Gear and then signing an extended deal with Spalding.

Olajuwon last year launched a line of hoops shoes, Dream Shake, as part of his company,  DR34M, which also sells skin care products, handbags and other accessories.

The initial effort for Olajuwon and Etonic is a re-issue of Olajuwon’s 1984 Akeem the Dream signature shoes, which will be available in "limited quantities and in select retailers" in June.

Etonic said it has signed Pensole Footwear Design Academy, founded by former Nike Jordan Brand footwear design director D’Wayne Edwards, to develop the Brand Dream by Etonic collection.

Target release date for the Brand Dream launch is Q3-Q4, 2015.

"When I became the Etonic brand ambassador during my rookie year, Etonic was fresh and new in the basketball arena," Olajuwon said in a statement. "It’s been my ambition to continue my brand in the footwear and apparel industry. . . . Teaming back up with Etonic is a natural progression for me. I’m thrilled about this new venture to reintroduce the retro Etonic Dream collection, as well as to develop and launch Brand Dream."

Marketing currently is anchored by spot that plays out to Aretha Franklin singing "You Better Think" and includes images of Martin Luther King Jr., Muhammad Ali, swimming, skateboarding, bike racing, auto racing, marathon runners and Hakeem. The spot offers, "Th1nk Achievement, Th1nk First." (See the spot here.)

Support includes Internet and social media such as Facebook, Twitter and YouTube.

Lead agency is Bad Pennie, Manchester, U.K.

According to Bruce Weisfeld, CEO for Etonic, "We are extremely excited to launch our Brand Dream and Etonic Lifestyle Divisions with Hakeem Olajuwon and D’Wayne Edwards. The Dream Supreme, Street Fighter and Trans Am were iconic styles in the 70s-80s, and we look forward to honoring the brand’s heritage, while reaching a new generation with classic sneakers, as well as high performance court shoes."

"I’m thrilled about this new venture to reintroduce the retro Etonic Dream collection, as well as to develop and launch Brand Dream."

The Etonic Lifestyle collection — including The Dream Hall of Fame, Street Fighter and Trans Am Trainer — will be available at such retailers as Foot Patrol UK, Ubiq, Atmos Japan & NY, Nice Kicks, Fred Segal Conveyor and Barney’s NY this June. MSRP is $75 - $120.

Follow a stellar college career at the University of Houston as a member of the famed "Phi Slamma Jama" team, he was drafted in 1984 by the Rockets, where he played through 2001 before ending his NBA career with the Toronto Raptors in 2002. Olajuwon led the Rockets to back-to-back NBA championships (1994-1995) and was a member of the 1996 U.S. Olympic gold medal winning team in Atlanta.

He finished his career with 26,946 points, 13,747 rebounds and as the league's all-time leader in blocks with 3,830. He was inducted into the Naismith Memorial Basketball Hall of Fame in 2008.

In addition to being chairman and CEO for DR34M, Olajuwon is the founder of Dream Foundation for Humanitarian Aid in Africa, Jordan and Houston.

"The Dream Team behind this undertaking is a seasoned group of exceptional individuals and entrepreneurs," said Olajuwon. "I respect Bruce Weisfeld’s willingness to invest in assembling the best team. I look forward to growing this revived union."

Back to Home Page