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• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

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Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Main
Thursday
May102012

Coke Zero Green Flags Multi-Year Endorsement Deal With Danica Patrick

Special to NYSportsJournalism

May 10, 2012: Coca-Cola said today that it has signed a multi-year endorsement deal with race car driver Danica Patrick, who will represent the Coke Zero brand.

Patrick becomes a member of the Coca-Cola Racing Family that includes Dale Earnhardt Jr., Dale Jarrett, Bobby Labonte and Tony Stewart.

Financial terms of the deal were not released. Patrick earns about $10 million a year from endorsements, according to industry analysts, which include GoDaddy.com, Tissot, Aaron's, Mattel's Hot Wheels, Peak and Nationwide Insurance.

"Thank you @cokezero!!! I can't wait to start this partnership!" Patrick wrote on her Twitter account.

Patrick will have the Coke Zero logo on her racing togs and her No. 10 GoDaddy.com Chevrolet. She will also be featured in marketing including POP and will make personal appearances on behalf of the Coke Zero brand.

In addition to competing in the Coca-Cola 600 on May 27, Patrick will work with model/actress Brooklyn Decker to promote Universal Pictures' Battleship (which opens May 18), in which Decker appears and Coke Zero is a marketing partner (complete with product placement, a supporting TV commercial and consumer sweepstakes).

In conduction with the Coke Zero 400 on July 7 (in which Patrick will not race), she will participate in activities surrounding the event and appear in a series of online vignettes.

“Joining the Coca-Cola Racing Family is one of the really cool things that’s happened so far in my career. I'm a Coke Zero drinker and fan, so with this partnership, I really get to have it all,” Patrick said in a statement. “I’m really excited about working with Coke Zero for a lot of reasons, but the idea of having my image at retail stores next to guys like Tony Stewart and Ryan Newman and the rest of the Coca-Cola Racing Family is amazing.”

According to Sharon Byers, svp-sports and entertainment marketing partnerships for the Coca-Cola Co., “The Coke Zero brand has seen consistently strong growth since it launched, and to maintain that success, we need to bring new consumers to the franchise. We believe partnering with one of the most relevant and talked about athletes in motorsports — and one who embodies the brand’s 'enjoy everything' spirit – will help us do just that.”

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