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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
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8. Pittsburgh Steelers
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
May102012

Coke Zero Green Flags Multi-Year Endorsement Deal With Danica Patrick

Special to NYSportsJournalism

May 10, 2012: Coca-Cola said today that it has signed a multi-year endorsement deal with race car driver Danica Patrick, who will represent the Coke Zero brand.

Patrick becomes a member of the Coca-Cola Racing Family that includes Dale Earnhardt Jr., Dale Jarrett, Bobby Labonte and Tony Stewart.

Financial terms of the deal were not released. Patrick earns about $10 million a year from endorsements, according to industry analysts, which include GoDaddy.com, Tissot, Aaron's, Mattel's Hot Wheels, Peak and Nationwide Insurance.

"Thank you @cokezero!!! I can't wait to start this partnership!" Patrick wrote on her Twitter account.

Patrick will have the Coke Zero logo on her racing togs and her No. 10 GoDaddy.com Chevrolet. She will also be featured in marketing including POP and will make personal appearances on behalf of the Coke Zero brand.

In addition to competing in the Coca-Cola 600 on May 27, Patrick will work with model/actress Brooklyn Decker to promote Universal Pictures' Battleship (which opens May 18), in which Decker appears and Coke Zero is a marketing partner (complete with product placement, a supporting TV commercial and consumer sweepstakes).

In conduction with the Coke Zero 400 on July 7 (in which Patrick will not race), she will participate in activities surrounding the event and appear in a series of online vignettes.

“Joining the Coca-Cola Racing Family is one of the really cool things that’s happened so far in my career. I'm a Coke Zero drinker and fan, so with this partnership, I really get to have it all,” Patrick said in a statement. “I’m really excited about working with Coke Zero for a lot of reasons, but the idea of having my image at retail stores next to guys like Tony Stewart and Ryan Newman and the rest of the Coca-Cola Racing Family is amazing.”

According to Sharon Byers, svp-sports and entertainment marketing partnerships for the Coca-Cola Co., “The Coke Zero brand has seen consistently strong growth since it launched, and to maintain that success, we need to bring new consumers to the franchise. We believe partnering with one of the most relevant and talked about athletes in motorsports — and one who embodies the brand’s 'enjoy everything' spirit – will help us do just that.”

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