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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct282010

Nascar's Jeff Gordon To Take The Course For Cause Marketing

October 27, 2010: Cause marketing in sports will take get a pole position with an alliance that  Hendrick Motorsports and driver Jeff Gordon have formed with AARP and AARP Foundation for the Drive to End Hunger, a three-year initiative to "address the growing problem of hunger among older Americans."

Drive to End Hunger will be the majority sponsor of  four-time Nascar Sprint Cup Series champion Gordon's No. 24 Hendrick Motorsports team in 2011, 2012 and 2013, with primary paint schemes in 22 Sprint Cup races annually. The No. 24 Drive to End Hunger Chevrolet, which will be unveiled at a later date, will race in the next three Daytona 500 events.

The alliance reflects a growing category in sports, in which naming rights and lead sponsorship deals are cause-related. Among others is the Kraft Fight Hunger Bowl, a college football game that will take place in San Francisco's AT&T Park on Jan. 9, 2011, pitting a team from the PAC-10 vs. a team from the WAC.
 
Gordon, who has totaled more than $50 million in career winnings, was excited to be part of what he called auto racing's first cause-driven full sponsorship. "This is a truly unique opportunity to help people, and it's a completely new, cause-driven approach to sponsorship," Gordon said in a statement. "Every single day, millions of older Americans  including 6 million over the age of 60, are forced to make a choice between food, medicine and utilities. It's going to be a team effort, and it's not going to be easy, but we can solve this problem."

Gordon will be lead the spokesperson in a multi-platform effort. Activation will include engaging the Nascar fan base, corporations and charitable organizations via a text-to-donate program; activation at racetracks nationwide; encouraging and supporting further research on the causes and consequences of hunger in older Americans; and an innovative national grant program that will provide resources to address the problem at a local level.

Drive to End Hunger will build on the hunger initiative launched earlier this year by AARP Foundation, including volunteer-led food drives, individual and corporate fundraising campaigns, and online hunger resources.

"This is a truly unique opportunity to help people, and it's a completely new, cause-driven approach to sponsorship."

"Hunger is a hidden problem that millions of older Americans are battling silently. In fact, between 2006 and 2008, the percentage of seniors struggling with hunger more than doubled," Jo Ann Jenkins, AARP Foundation president, said in a statement. "Nascar fans are among the most charitable, community-minded sports fans in the country, and they have a track record of commitment. With the help of Jeff and the Hendrick team, we will make the most of this unprecedented opportunity to end the struggle that so many older Americans have with hunger."

According to Rick Hendrick, owner of Hendrick Motorsports, "It's exciting to see a new organization engage with our sport and our fans through such an innovative approach. Having seen firsthand what the Nascar community is capable of accomplishing, I know the program will help a lot of people in our country who desperately need it. Success ultimately will be measured by how many lives we can impact, and that's a truly unique and special opportunity for everyone involved."

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