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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May242016

GoPro, Red Bull Take Action To Create Global Content Production Partnership

Special to NYSportsJournalism.com

May 24, 2016: In a deal that could have wide-reaching impact in the action/adventure sports category, Red Bull said it is " joining forces on a multi-year, global partnership" with GoPro that includes content production, distribution, cross-promotion and product innovation.

Under terms of the alliance, Red Bull receives an undisclosed amount of equity in GoPro.

Concurrently, GoPro becomes Red Bull's exclusive provider of "point-of-view imaging technology for capturing immersive footage" of Red Bull's media productions and events.

The two brands have been working together but said that this alliance takes the relationship to a new level.

"This partnership is very strategic for GoPro," Nicholas Woodman, founder and CEO for GoPro, said in a statement. "We share the same vision . . . to inspire the world to live a bigger life."

"Red Bull's global scale and execution is something to be admired. While we've worked closely for many years, as official partners we'll be able to more effectively help one another execute our shared vision and scale our respective businesses," said Woodman.

GoPro's product and brand will now have access to more than 1,800 Red Bull events across more than 100 countries. The companies will "share content rights on co-productions," and related content will be distributed across both Red Bull and GoPro's digital distribution networks.

That includes the GoPro Channel, Red Bull TV, Red Bull.com and in the Red Bull Content Pool, which is Red Bull's media service platform.

Red Bull energy drink available in more than 169 countries, supported by a multi-media campaign with the tag, "Red Bull Gives You Wings."

Red Bull Media House launched in 2007 and, according to the company, enabled Red Bull to "formalize its content offerings, from production and collection to distribution and turn it into a new business."

Red Bull Media House's portfolio includes "hundreds of social media channels," long- and short-form videos, still images, documentaries, feature films, music, games and mobile apps, The Red Bulletin and such digital platforms as RedBull.tv and RedBull.com.

The company also is majority owner of the MLS Red Bull New York team as well as the club's Red Bull Arena in New Jersey; and, among others, is involved with Red Bull Racing (Formula 1) and the Red Bull Air Race
 
According to Dietrich Mateschitz, founder and CEO of Red Bull, "First-person perspectives, breathtaking images and cutting edge cinematography are the hallmarks of every story told within Red Bull's portfolio of productions and live broadcasts. As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate."

"GoPro and Red Bull, as a match, are as good as it gets," said Woodman.

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