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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jun072016

GoPro, A-B, Red Bull Propel Sponsorship Deals In Booming Action Sports Category

By Barry Janoff

June 7, 2016: When it comes to action sports, GoPro, Anheuser-Busch, Samsung, Chrysler and Red Bull are all in.

These companies top the list of most active sponsors in the action sports category, with consumer electronics the most active category, according to research and consulting firm IEG, Chicago.

Action sports here includes off-road auto racing, cycling (BMX), motorcycle racing, skateboarding, skiing, snowboarding, surfing and water skiing.

The report comes at a time when action sports have come under more scrutiny than ever following the self-inflicted death of BMX icon Dave Mirra this past February. Last month, it was revealed by his family that Mirra, who was 41 when he died, had been diagnosed with CTE — chronic traumatic encephalopathy — a neurodegenerative disease associated with repetitive brain trauma.

"This is the beginning of bringing awareness," Lauren Mirra, Dave's widow, said during an interview with ESPN the Magazine (June 6). "It would be amazing if this is something we can detect in life one day. If we can detect it, prevent it, stop it, let's do all of the above."

When it comes to marketing support, GoPro (Hero4 spot pictured above) is out front of the others as an active partner, with a presence in 48% of action sports properties, according to IEG's 2016 Action Sports Sponsorship Report.

"As demonstrated by its near ubiquity at skiing, surfing and other sports events, GoPro, Inc. is by far the most active sponsor of action sports," according to IEG.

Also among brand sponsorship leaders are Anheuser-Busch (29%), Samsung (29%), Chrysler (20%) and Red Bull (17%), followed by Oakley (9%), Toyota (9%) and Hansen (8%).

GoPro last month signed a multi-year global alliance to gain enhanced access to more than 1,800 Red Bull events. The brand recently added world champion swimmer Missy Franklin to its roster of athlete spokespersons, which also includes Lindsey Vonn, Shaun White, Hannah Teter, Ted Ligety, Bobby Brown and Julia Mancuso.

According to Franklin, who launched a Finding Missy video series with the company, "GoPro works with some really incredible athletes, and I love how they are able to capture the integrity and dedication of every single athlete they work with.

"As someone who cares so deeply about my fans, GoPro has enabled me to connect with them in new, different ways and show them what I do on a daily basis. I want them to feel like they are on this journey with me," said Franklin.

IEG did not provide an estimated sponsorship spend for the action sports category.

By comparison, in a separate report, IEG said that the endurance sport category was estimated to hit a record $118.8 million in 2015.

According to the IEG 2016 Action Sports Sponsorship Report, consumer electronics companies are 7.5 times more likely to sponsor action sports than the average of all sponsors.

Top action sports sponsorship categories also include auto (3.4), apparel & accessories (3.1), beer (3), automotive aftermarket (3), energy drinks (2.2) and motorcycles (1.8).

That list is reflected in the alliances that support the current top tours and events in the category.

Marketing partners for the ASA Action Sports World Tour, for example, include LG, XBox 60, Sega, Activision, Sony, Verizon, Ford, Toyota, Coca-Cola, RockStar and Levi's.

Nitro Circus, led by Travis Pastrana, Jeremy Rawle and Gregg Godfrey, has a roster of partners that includes Toyota, Valvoline and Oberto.

The Dew Tour gets heavy support from PepsiCo and title sponsor Mtn. Dew, as well as Verizon, Motorola and the U.S. Army.

Top partners for the World Surf League include Jeep, GoPro, Samsung Mobile, Corona and newly signed AirBNB; as well such endemic brands as Billabong, Hurley, Quiksilver, Rip Curl and Vans.

According to The Future of Sports, an extensive 2015 report that looks at the next quarter century of sports, fans, marketing and related logistics, "Fueled by easy recording and upload technology like GoPro — paired with YouTube and over-the-top broadcasters — interest, participation and performance levels in action sports are soaring. Today they’re a blip on the screen compared to the big business of professional sports, but participation in action and adventure sports has surpassed conventional sports at the recreational level."

The study, compiled under the auspices of Delaware North, which owns Boston's TD Gardens and is a leading foodservice and retail management company at stadiums, arenas and ballparks worldwide — and whose chairman, Jeremy Jacobs, is the majority owner of the NHL's Boston Bruins — reports that a growing number of major brands both endemic and non-endemic are getting into the category.

"As demonstrated by its near ubiquity at skiing, surfing and other sports events, GoPro, Inc. is by far the most active sponsor of action sports."

As an example, the study pointed to Street League Skateboarding, a pro circuit started in 2010 by veteran skater and MTV star Rob Dyrdek. SLS's lead marketing partner is Nike, with a roster that includes GoPro, Monster Energy Drink, New Era and PacSun. It has a broadcast deal with FS1 and investors from members of the ownership groups of the NBA's Boston Celtics and NFL's San Francisco 49ers

The Future of Sports also focused on other burgeoning segments fueling the growth of action sports.

San Francisco-based Strava Inc. was called the "foremost example of the competitive feedback loop underlying the explosion of action sports participation."

Via Strava apps and social networks, or an athlete's own biometric devices, people can track their performances,  then upload the results to Strava’s database. "Which becomes a de facto book of records for every trail run and every 100-mile route biked — a standing, always-on challenge that drives performance levels higher daily.," according to The Future of Sports.

Regarding its alliance with GoPro, founder and CEO of Red Bull Dietrich Mateschitz said, "First-person perspectives, breathtaking images and cutting-edge cinematography are the hallmarks of every story told within Red Bull's portfolio of productions and live broadcasts. As partners, Red Bull and GoPro will amplify our collective international reach, the power of our content and ability to fascinate."

GoPro, Red Bull Take Action With Global Partnership

Endurance Sports Marketing Spend Tops $118M

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