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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Oct132018

MLB Gets An Assist From Google Assistant For AL And NL Championship Series

NYSJ Sports-Entertainment Business News Service

October 11, 2018:
Google Assistant, what is the new presenting partner for the 2018 American and National League Championship Series?”

“I have found the answer. I am.”

MLB has added an assistant to the post-season — Google Assistant, which this week signed as the presenting sponsor for both Championship Series.

Google said this would be its first presenting partnership around a U.S. professional sports league's post-season event for the Assistant.

Financial terms of the pact were not disclosed.

Last year, Camping World presented both the NL and AL Championship Series.

YouTube TV returns as World Series presenting partner, with the 114th Fall Classic scheduled to begin Oct. 23.

"Baseball fans everywhere can tap the Google Assistant to quickly and conveniently stay up-to-date on their favorite teams, players, and games — just by using their voice," Flavia Simon, director of brand and growth for Google Assistant, said via the company.

"We're excited that this partnership will further elevate the Assistant's robust value amongst MLB's vast and enthusiastic fanbase."

Google Assistant will be featured across NLCS national games between the Milwaukee Brewers and Los Angeles Dodgers on Fox and FS1; and ALCS games between the Boston Red Sox and Houston Astros on TBS, as well as such MLB media platforms as MLB Network, MLB.com and the MLB At Bat app.

Google Assistant will also get signage in the four participant home ballparks and on social media from MLB and the participating teams.

During broadcasts, Google Assistant will get on-air mentions, and announcers will interact by asking questions related to the action. “Google Assistant, what year did Miller Park (home of the Brewers) open?" “Miller Park opened in 2001.”

In addition to the featured content across MLB Network, MLB digital platforms and all MLB social channels, MLB said it would “develop and deliver unique LCS-themed Instagram stories highlighting the Google Assistant and featuring each League Championship Series and participating team.”

According to Noah Garden, evp-commerce for MLB, ”The Google Assistant is an incredible tool enabling fans to expand upon their interactions with our game, while driving natural League Championship Series conversations.

“It's been great to collaborate with Google to build creative experiences around the global platforms that both the League Championship Series provide."

MLB Builds Marketing Roster For 2018 Playoffs, World Series

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