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NEWS REAL

• The NFL said today (Nov. 13) that it would move the Monday night game on Nov. 19  (ESPN) between the Kansas City Chiefs-Los Angeles Rams, originally scheduled for Estadio Azteca in Mexico City, to the Los Angeles Memorial Coliseum in Los Angeles.

According to the NFL, “The decision is based on the determination — in consultation with the NFLPA and following a meeting and field inspection this afternoon by NFL and club field experts as well as local and independent outside experts — that the playing field at Estadio Azteca does not meet NFL standards for playability and consistency and will not meet those standards by next Monday.”

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Feb222013

Goodyear's 16-Year Alliance With Nascar Gets New Treads During Daytona 500

By Barry Janoff

February 22, 2013: Goodyear Tire & Rubber will take full advantage of its position as the official tire of Nascar by using the Daytona 500 to launch a multi-media campaign that will drive through the entire racing circuit season.

The initial effort will be anchored by a TV spot, "Most Demanding Customer," that shows how Nascar drivers push their Goodyear tires to the max, and how Goodyear then turns the experience into products for use in everyday life.

Support encompasses print, radio, Internet — including the company's dedicated Goodyear Racing Web site — and social media destinations such as Twitter, Facebook and YouTube. Lead agencies are GSD&M Idea City, Austin; and Boston-based digital agency Digitas.

Activation during Daytona 500 weekend includes on-site and in-air presence, the latter via the iconic Goodyear blimp.

Goodyear has been the official tire of Nascar since 1997 and has had a relationship with the circuit since the 1950s. The current deal with Nascar's Sprint Cup, Nationwide and Camping World Truck series runs through 2017. Goodyear is also the official tire of the National Hot Rod Assn.

"As our 'More Driven' campaign has progressed, we have successfully shown consumers the history and tradition of Goodyear, as well as the passion, innovation and expertise Goodyear uses to provide tires for superior performance in challenging conditions," Gary Melliere, GM-brand/sponsorshiops for Goodyear, said in a statement. "In our new advertising, we continue to showcase that what we learn making tires for expert drivers who face grueling conditions, such as Nascar, inspires what we roll into consumer tires."

In the launch "Most Demanding Customer" spot, we see Goodyear tires in the factory and then on high-speed cars on the track. A voiceover explains, "At Goodyear, we make tires for the world's most demanding drivers. Meticulously crafted to help handle 200 mile per hour turns."

"These types of conditions provide continuous opportunities for Goodyear' to further develop tires for superior performance, on the track and on the highway."

As race action continues and cars hit pit row for changes of Goodyear tires, the voiceover says, "Always evolving to face the grueling demands of Nascar. And everything we learn from making tires for our most demanding customers inspires what we roll into yours."

The final scene is on a highway, where cars roll with Goodyear tires. (See the full spot here.)

"These types of conditions provide continuous opportunities for Goodyear's engineers to further develop tires for superior performance, both on the track and on the highway," said Melliere.

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