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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Oct142015

No Tiger Woods, But Spieth, Rory Drive Record Golf Sponsorship Spend To $1.7B

By Barry Janoff

October 14, 2015: Tiger Woods may no longer be the force on the golf course and in golf marketing that he once was, but a new generation of pro golfers — led by the likes of Jordan Spieth, Jason Day and Rory McIlroy — have helped to drive sponsorship spend in golf to a record $1.7 billion in 2015.

The figure is up 4.8%  from $1.65 billion in 2014, $1.6 billion in 2013, $1.51 billion in 2012, $1.4 billion in 2011 and up from $1.36 billion in 2010, according to the IEG Sponsorship Report from sponsorship and consulting firm IEG, Chicago.

Spieth (22) was named the 2015 PGA Tour Player of the Year. He, Day (27) and McIlroy (26) are currently ranked 1-2-3 in the world, per PGA Tour.

Automakers are the most active category sponsoring golf, with 27% of of golf-related properties having a sponsor in the auto segment. Other top categories include banking, beverages-alcohol, insurance, hotel and resorts, media and publishing, telecom, beverages-non-alcohol and credit cards.

BMW is the most active sponsor, associated with 19% of golf-related properties.

The car maker was followed by Rolex (15%), Anheuser-Busch (14%), Emirates (14%), MasterCard (12%), Coca-Cola (11%), Daimler (10%), Fila (8%), AT&T (6%) and Bacardi (6%), according to IEG.

The top golfers also do pretty well in the endorsement field. Woods, despite missing a lot of the past season due to injuries and back surgery, earned close to $50 million from endorsements, Phil Mickelson close to $48 million, McIlroy about $32 million and Spieth $11 million, according to industry analysts.

Spieth's deals include Under Armour (pictured above), AT&T, Rolex, NetJets and Titleist.

McIlroy's deals include Nike, with whom he signed a $200 million deal in 2013, EA Sports, Bose and Omega.

On the women's side, the top-ranked LPGA golfers are Inbee Park (who has earned more than $2.34 million on the tour to date), Lydia Ko (who has earned more than $2.33 million) and Stacy Lewis ($1.67 million in earnings).

Golf's $1.7 billion sponsorship figures places it high among other sports.

By comparison, NFL sponsorship was $1.15 billion, MLB sponsorship revenue in 2014 was $695 million and the NHL reached $447 million, all according to IEG.

Worldwide sponsorship revenue on motorsports topped $5.3 billion and tennis was at $739 million, per IEG.

Golf participation has plateaued following some years of declining numbers.

According to the National Golf Foundation, 400,000 people left golf in 2013, dropping the total participants under 25 million. There were 25.3 million golfers in the U.S. in 2012,  down from 25.7 million in 2011 and 26.1 million in 2010, according to NGF.

However, golf participation in 2014 remained equal to the previous 12 months, marking the third consecutive year that an estimated 25 million people played at least one round of golf, according to the NGF’s Golf Participation in the U.S. 2015 report.

Also according to NGF, and what it says is "contrary to popular opinion, golf enjoys a positive relationship with millennials." This group of 18-34-year-olds currently accounts for 25% of the golf population.

Looking forward, the spend in golf is anticipated to continue to rise. Among other deals, Dell beginning in March 2016 becomes the title sponsor of the World Golf Championships-Dell Match Play via an alliance that runs through 2019.

Tiger's Impact On Golf Marketing Has Pros, Cons

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