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NEWS REAL

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel.  

• Bluberi Gaming has signed a deal with WWE to develop a series of licensed slot games featuring WWE Superstars and Legends. Among those to be featured include John Cena, Triple H, Becky Lynch, Roman Reigns and Ronda Rousey. The first WWE series of slot games is scheduled to hit casinos October 2020.

• HarperCollins Publishers said it has acquired world rights to Back, the first memoir authored by Tiger Woods. According to Woods, “This book is my definitive story. It’s in my words and expresses my thoughts.” A publication date was not given.

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 11-13
1. Joker $55M
2. Addams Family $30.3M
3. Gemini Man $20.5M
4. Abominable $6.2M
5. Downton Abbey $4.9M
6. Hustlers $3.9M
7. Judy $3.3M
8. It 2 $3.2M
9. Jexi $3.1M
10. Ad Astra $1.9M
BoxOfficeMojo.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Entries in sports media (1)

Tuesday
Sep122017

Game Changer: PGA Tour Partners With Mitú To Reach A Young Latino Audience

By Barry Janoff

September 12, 2017: Calling it a "partnership intended to bring the players, tournaments and fan experiences of the Tour to a cross-cultural audience in an authentic and relatable way," the PGA Tour has signed a deal with Mitú, a media company that is a leader in creating mainstream entertainment for a young Latino audience.

Mitú said its audience is "the 200% — youth who are 100% American and 100% Latino. They inspire us to create authentic, culturally relevant stories."

According to the U.S. Census Bureau, the Hispanic population tops 58.6 million, the largest ethnic group in the country. However, according to the most recent study from the National Golf Foundation, less than 12% of golfers, about 3.2 million, are Hispanic.

Golf-related marketing and sponsorship is about $2 billion worldwide, according to research and consulting firm IEG, Chicago.

PGA Tour marketing partners include Ace Hardware, Aflac, Arby’s, Avis, Bridgestone, Citi, Coca-Cola, FedEx, MasterCard, Michelob Ultra, Microsoft, Mitsubishi, Quicken Loans, Rolex, Travelers and United Airlines.

PGA Tour said the alliance with Mitú would include content development and distribution and "data transparency and insights that will provide the PGA Tour with unique intelligence about this influential demographic and how it reacts to the stories and experiences of golf and its world class athletes."

Financial terms of the deal were not shared.

As part of their marketing support, Los Angeles-based Mitú unveiled a promo spot that features a bevy of young Latinos in various scenarios, including a place "it’s never been before" — on the golf course.

Text offers, "We’re the voice of the 200% generation. And starting now we’re the new face of golf. We’re taking golf to the hood. The heart. The Fun. Where it’s never been before. Bringing two different world’s together. In new and unexplored ways. Partnering with the PGA Tour to make it happen. Connecting golf culture to the most influential demo in America: young Latinos."

The alliance is scheduled to debut this fall with "Watcha Golf," a series featuring PGA Tour members Jon Rahm, Jhonattan Vegas and Camilo Villegas.

The trio will face a team of Latino comedians in an "unusual challenge where some of the misconceptions and realities of golf will collide," according to Mitú.

In addition, Mitú said it would leverage its "in-culture" proprietary content creation and optimization method to "measure response in real-time and optimize content to maximize engagement and reach with its cross-cultural audience."

"The PGA Tour’s iconic brand and expertise coupled with Mitú's relationship with, and understanding of, Latino youth makes for a special partnership."

"We're focused on showing how much fun golf, its stars and events can be to an audience that is seeking new and authentic experiences," Nelson Silverio, senior director of marketing for the PGA Tour, said in a statement. "Our Mitú partnership gives us the opportunity to show the PGA Tour and its stars in a voice that is relevant to this audience.  

According to Charlie Echeverry, Mitú's CRO, "We're proud to be a strategic partner of the PGA Tour and to continue to build on the legacy of golf as a historic and beloved sport in America.

"The PGA Tour’s iconic brand and expertise coupled with Mitú's relationship with, and understanding of, Latino youth makes for a special partnership. We look forward to working together to help drive meaningful experiences and insights as the PGA Tour hands the sport to the next generation of golf enthusiasts," said Echeverry.

Mitú said its audience is nearly 100 million people in the U.S. each month, driving more than 600 million content views and 100 million-plus video views.

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