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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Aug092016

Golf Sponsor Spend To Top $1.8 B In '16 Behind Spieth, McIlroy, Rio, Beer 

By Barry Janoff

August 19, 2016: This year, for the first time since 1904, golf is part of the global stage at the Summer Olympics, being staged in Rio de Janeiro. Its presence there will, according to industry analysts, help to boost golf's profile among casual players and youngsters, as well as those who may have no connection to it.

It turns out that golf's sponsorship presence has been pretty solid all along.

Worldwide sponsorship spend on golf is expected to top a record $1.82 billion this year, up 5.1% from the $1.72 billion spent in 2015, and also exceeding a projected 4.6% increase as well as a 4.7% increase in overall sponsorship spending.

Anheuser-Busch InBev is the most prevalent brand in the sport, with 35% of properties with a sponsor in the malt beverage category reporting a partnership with an Anheuser-Busch brand, according to the 2016 Golf Sponsorship Spending Report from marketing, research and consulting firm IEG, Chicago.

Alcoholic beverages is the most active category sponsor of golf, with companies in this category "five times more likely to sponsor the sport than the average of all sponsors," according to IEG research.

The increase in sponsorship spending comes at time when participation in golf has slightly decreased.

Figures show a dip in 2015 to 24.1 million (among those over the age of 6 who played at least one round of golf) from 24.7 million the two previous years, and down from 25.7 million in 2011. However, numbers remained strong in several key areas, including committed golfers, beginning golfers and in the number of people interested in taking up the game, according to the National Golf Federation.

Earlier this year, the PGA Tour and LPGA unveiled a partnership to include schedule coordination, joint marketing programs, domestic TV representation, digital media and "exploring the potential development of joint events."

Both organizations said that the alliance "strengthens their relationship and the potential benefits of working together in these various areas (which) are attractive for the overall growth of the sport."

Young golfers such as Jordan Spieth, Rory McIlroy, Jason Day, Rickie Fowler, Lexi Thompson and Lydia Ko are "resonating" with consumers and young potential participants, according to NGF.

Earlier this month, Nike Golf said it would "accelerate innovation in its golf footwear and apparel business and will partner with more of the world’s best golfers" but at the same time would "transition out of equipment — including clubs, balls and bags."

Beginners numbered 2.2 million in 2015, which NGF said "compares favorably to the all-time high of 2.4 million in 2000," the year that Tiger Woods won three major championships.

Companies have good reason to activate in golf. According to NGF, an estimated 81 million people, including 62 million non-golfers, watched golf on TV in 2015 while 27 million read about the game in traditional or electronic media.  One out of three Americans — about 95 million — played golf on a golf course or alternate venue, watched on TV or read about it in 2015.

Sponsorship spend on golf $1.65 billion in 2014, $1.6 billion in 2013, $1.51 billion in 2012. $1,4 billion in 2011 and $1.36 billion in 2010, according to IEG.

By comparison, global sponsorship spend on soccer will hit a record $60.2 billion this year, worldwide sponsorship spend in motorsports topped $5.3 billion last year and tennis was at $739 million, per IEG.

NFL sponsorship spend was $1.2 billion last season, the NBA hit $799 million, MLB reached $778 million and the NHL was $477 million.

"An estimated 81 million people, including 62 million non-golfers, watched golf on TV in 2015 while 27 million read about the game in traditional or electronic media."

Veteran golfer Phil Michelson tops the list among highest-paid golfers at $52.9 million, with $50 million of that from endorsement deals including Barclays and Rolex, according to Forbes.

McIlroy is second in endorsements at $35 million, including Nike and Omega. Spieth (pictured above) is third with endorsement earnings at $32 million from such partners as Under Armour, AT&T, Rolex and Coca-Cola.

Despite being away from the game due to rehab, Tiger Woods still takes in about $45 million in endorsement deals that include Hero Motorcorp, Kowa and Rolex.

Thompson ranks high among women golfers in endorsements with such deals as Rolex, EA Sports and Red Bull.

“Athletes like Tiger, Rory and Michelle (Wie) drive tremendous energy for the game and inspire consumers worldwide,” Daric Ashford, President for Nike Golf, said in a statement.

Following Anheuser-Busch, the Top Ten most active brands in golf are MasterCard (33% of properties with a sponsor in the category report a partnership with M/C), Coca-Cola (32%), Bacardi (25%), Rolex (21%), Daimler (16%), United-Continental (14%), AT&T (14%), Toyota (14%), PepsiCo (12%) and BMW (12%).

After alcoholic beverages, the most active categories are banks (which are three times more likely to sponsor golf than the average of all sponsors), automotive (2.8), professional services (2.3), insurance (2.3), tech-business (2.3), tech-consumer (2) and non-alcoholic beverages (1.9).

During the Olympics, NBCUniversal's Golf Channel will have about 50 hours of coverage.

PGA Tour, LPGA Become A Marketing Twosome

No Tiger, But Spieth, Rory, Day Drive Golf Sponsorship Spend To $1.7B

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