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NEWS REAL

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• ESPN’s X Games Minneapolis 2019 (Aug. 1-4 U.S. Bank Stadium, ESPN, ESPN2, ABC) has signed Wendy’s as an official sponsor, joining returning sponsors Harley-Davidson, Hotels.com, Monster Energy, Nexcare First Aid Products, Pacifico, SoFi and The Real Cost (FDA). Geico will again serve as the official music stage sponsor.

On-site activation in X Fest is provided by Marvel, Go RVing, US Marines, TINCUP Whiskey, TRIA, FloWater, Star Tribune, Shred Hate, 93X, The CW, Minnesota Timberwolves, Minnesota Lynx, MN United, City Pages, GO MN, iHeart Radio and Minnesota Wild.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

EA Sports: NHL 20 Trailer See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Aug092016

Golf Sponsor Spend To Top $1.8 B In '16 Behind Spieth, McIlroy, Rio, Beer 

By Barry Janoff

August 19, 2016: This year, for the first time since 1904, golf is part of the global stage at the Summer Olympics, being staged in Rio de Janeiro. Its presence there will, according to industry analysts, help to boost golf's profile among casual players and youngsters, as well as those who may have no connection to it.

It turns out that golf's sponsorship presence has been pretty solid all along.

Worldwide sponsorship spend on golf is expected to top a record $1.82 billion this year, up 5.1% from the $1.72 billion spent in 2015, and also exceeding a projected 4.6% increase as well as a 4.7% increase in overall sponsorship spending.

Anheuser-Busch InBev is the most prevalent brand in the sport, with 35% of properties with a sponsor in the malt beverage category reporting a partnership with an Anheuser-Busch brand, according to the 2016 Golf Sponsorship Spending Report from marketing, research and consulting firm IEG, Chicago.

Alcoholic beverages is the most active category sponsor of golf, with companies in this category "five times more likely to sponsor the sport than the average of all sponsors," according to IEG research.

The increase in sponsorship spending comes at time when participation in golf has slightly decreased.

Figures show a dip in 2015 to 24.1 million (among those over the age of 6 who played at least one round of golf) from 24.7 million the two previous years, and down from 25.7 million in 2011. However, numbers remained strong in several key areas, including committed golfers, beginning golfers and in the number of people interested in taking up the game, according to the National Golf Federation.

Earlier this year, the PGA Tour and LPGA unveiled a partnership to include schedule coordination, joint marketing programs, domestic TV representation, digital media and "exploring the potential development of joint events."

Both organizations said that the alliance "strengthens their relationship and the potential benefits of working together in these various areas (which) are attractive for the overall growth of the sport."

Young golfers such as Jordan Spieth, Rory McIlroy, Jason Day, Rickie Fowler, Lexi Thompson and Lydia Ko are "resonating" with consumers and young potential participants, according to NGF.

Earlier this month, Nike Golf said it would "accelerate innovation in its golf footwear and apparel business and will partner with more of the world’s best golfers" but at the same time would "transition out of equipment — including clubs, balls and bags."

Beginners numbered 2.2 million in 2015, which NGF said "compares favorably to the all-time high of 2.4 million in 2000," the year that Tiger Woods won three major championships.

Companies have good reason to activate in golf. According to NGF, an estimated 81 million people, including 62 million non-golfers, watched golf on TV in 2015 while 27 million read about the game in traditional or electronic media.  One out of three Americans — about 95 million — played golf on a golf course or alternate venue, watched on TV or read about it in 2015.

Sponsorship spend on golf $1.65 billion in 2014, $1.6 billion in 2013, $1.51 billion in 2012. $1,4 billion in 2011 and $1.36 billion in 2010, according to IEG.

By comparison, global sponsorship spend on soccer will hit a record $60.2 billion this year, worldwide sponsorship spend in motorsports topped $5.3 billion last year and tennis was at $739 million, per IEG.

NFL sponsorship spend was $1.2 billion last season, the NBA hit $799 million, MLB reached $778 million and the NHL was $477 million.

"An estimated 81 million people, including 62 million non-golfers, watched golf on TV in 2015 while 27 million read about the game in traditional or electronic media."

Veteran golfer Phil Michelson tops the list among highest-paid golfers at $52.9 million, with $50 million of that from endorsement deals including Barclays and Rolex, according to Forbes.

McIlroy is second in endorsements at $35 million, including Nike and Omega. Spieth (pictured above) is third with endorsement earnings at $32 million from such partners as Under Armour, AT&T, Rolex and Coca-Cola.

Despite being away from the game due to rehab, Tiger Woods still takes in about $45 million in endorsement deals that include Hero Motorcorp, Kowa and Rolex.

Thompson ranks high among women golfers in endorsements with such deals as Rolex, EA Sports and Red Bull.

“Athletes like Tiger, Rory and Michelle (Wie) drive tremendous energy for the game and inspire consumers worldwide,” Daric Ashford, President for Nike Golf, said in a statement.

Following Anheuser-Busch, the Top Ten most active brands in golf are MasterCard (33% of properties with a sponsor in the category report a partnership with M/C), Coca-Cola (32%), Bacardi (25%), Rolex (21%), Daimler (16%), United-Continental (14%), AT&T (14%), Toyota (14%), PepsiCo (12%) and BMW (12%).

After alcoholic beverages, the most active categories are banks (which are three times more likely to sponsor golf than the average of all sponsors), automotive (2.8), professional services (2.3), insurance (2.3), tech-business (2.3), tech-consumer (2) and non-alcoholic beverages (1.9).

During the Olympics, NBCUniversal's Golf Channel will have about 50 hours of coverage.

PGA Tour, LPGA Become A Marketing Twosome

No Tiger, But Spieth, Rory, Day Drive Golf Sponsorship Spend To $1.7B

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