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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Mar162014

PGA Of America Launches Task Force To Enhance Golf, Reverse Downward Trend

By Barry Janoff

March 15, 2014: In response to what it calls the "changing face of America and downward participation trends," the PGA of America is taking aggressive steps to rebuild and reboot interest in the sport.

Under the auspices of its board of directors, PGA of America said it has formed a PGA Task Force "to grow the game through non-traditional means."

According to a report from the National Golf Foundation, more than 4.4 million new players joined the golf ranks in the 1990s and 2,600 new golf course were built. But from 2000-10, less than 500 new courses were opened and the total number of people playing golf declined by 1.7 million to about 26.1 million. The decline has slowed but continued.

PGA of America said the Task Force would "maintain a long-term lens [but] its efforts will focus on developing concepts that can be quickly actioned against and implemented by PGA Professionals and the industry at large."

Although not mentioned by the PGA of America, the decline in the number of people playing golf coincides with the play of Tiger Woods. Although he is the No. 1 ranked player in the world, he has not won a major title since The Masters in June 2008 and has struggled over the past two years with a variety of knee and back ailments that have kept him off the tour or have led him to withdraw from events.

Perhaps the most out-of-the-box member of the PGA Task Force is Bode Miller, world-renowned American skier and six-time Olympic medalist, including a gold in the Super Combined event in the 2010 Winter Games in Vancouver, who also is a golf enthusiast.

"Our simple goal is to get more people playing golf," skiier Bode Miller wrote on his Twitter page regardng the PGA of America Task Force.

The diversified Task Force also includes Melvin Bullitt, who played defensive back for the NFL's Indianapolis Colts from 2007-11 and who has been involved with the PGA's Play Golf America Day since 2009; Arlen Kantarian, who while CEO of the U.S. Tennis Assn.  from 2000-08 "spear-headed efforts to reverse downward participation trends of tennis"; Mark King, CEO of TaylorMade-adidas Golf; Damon Hack, co-host of Morning Drive on the Golf Channel; Ashley Mayo, editor of Audience Engagement at Golf Digest; Tom Dundon, part owner of Top Golf; and Dottie Pepper, former LPGA pro, former NBC Sports golf analyst and author.

They will be joined by Pete Bevacqua, CEO for the PGA of America; and PGA of America president Ted Bishop.

"There is nothing that I have been part of to-date that is more important and has greater opportunity," Bishop said in a statement. "The golf experience needs to be redefined. For many people, the traditional 18-hole round simply doesn't work. With the industry at a critical juncture of growth it is our responsibility to consider any and all potential alternatives to enhance the consumer's enjoyment of the game."

PGA of America said it would use HackGolf.org, created under the leadership of Mark King, as a "conduit for (the public) to submit their own ideas" on how to build the sport.

"With the industry at a critical juncture of growth it is our responsibility to consider any and all potential alternatives to enhance the consumer's enjoyment of the game." — PGA of America president Ted Bishop

One of the new concepts that the Task Force will look at is FootGolf, which combines soccer and golf on a modified course and has its own governing body, the American Footgolf League.

Among the early ideas submitted to the Task Force:

"The problem with getting youngsters in particular to play golf is that it is still seen by many as uncool or for old men/women, so in my experience unless the parents (or maybe other relatives) play then they don't even consider it."

"The problem with the rule book is that it is over-complicated and is not worded the best."

"The most frustrating thing when playing a round of golf is when you get a group that seems to move so slow that time appears to stand still."

PGA of American marketing partners include PepsiCo (Aquafina, Gatorade, Pepsi), KitchenAid, Belvedere, OfficeMax, Moet & Chandon, Lipton Tea and Westin.

PGA of America, based in Palm Beach Gardens, Fla., is comprised of a some 27,000 men and women who are involved with golf as pros, coaches, teachers and other aspects. PGA of America oversees the PGA Championship, Ryder Cup, Senior PGA Championship presented by KitchenAid and PGA Grand Slam of Golf.

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