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NEWS REAL
• In response to the mass shooting that occurred in the early hours of August 4, 2019, The Dayton Foundation has established the Dayton Oregon District Tragedy Fund.

• NBC Sports Group and World Rugby today signed a four-year partnership to exclusively present the HSBC World Rugby Sevens Series across NBC Sports platforms in the U.S. through 2023. The HSBC Sevens Series was an NBC Sports property from 2010-2016.

• ESPN, X Games and MLB said that four more MLB clubs have joined the Shred Hate initiative, described as a “multi-faceted, innovative bullying prevention program striving to put an end to bullying in schools by encouraging youth to choose kindness.

The Boston Red Sox, New York Mets, New York Yankees and Oakland A’s will “support Shred Hate bullying prevention efforts and have the No Bully methodology implemented within select schools in their markets throughout the 2019-2020 academic year.”

The Los Angeles Dodgers and Pittsburgh Pirates are returning to the initiative for a second consecutive year. Other MLB clubs have also been part of the initiative, which launched in 2017.

• The Museum of Ice Cream — a hands-on destination that serves homemade ice cream and offers such activities as cookie carousel to a slide that leads into a pool filled with rainbow sprinkles — will add to its original (2016) San Francisco location with the opening of a second location, in New York City’s Soho (555 Broadway), spanning almost 25,000 square feet over three floors.

• On the same day that Naomi Osaka was named the No. 1 seed for the upcoming U.S. Open, the two-time Grand Slam winner has signed a deal with Hyperice, a recovery and performance technology brand that specializes in vibration and percussion fitness devices. She joins such athletes as Blake Griffin and Lindsey Vonn on the roster. Full story here.
 

• Kellogg's Frosted Flakes has signed a deal to become title sponsor for the renamed Tony the Tiger Sun Bowl.  The postseason CFB game will feature teams from the ACC and Pac-12 in the Sun Bowl, El Paso, Texas, on Dec. 31, 2019, and will air for the 52nd consecutive year on CBS. The game was known as the Hyundai Bowl from 2010-18.

• The NFL said the Pro Bowl would return to Orlando's Camping Ground Stadium for the fourth successive year, scheduled for Jan. 26, 2020. It will air live on ESPN and ESPN Deportes and be simulcast on ABC (3 PM ET). Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

XFL Teams (scheduled to begin play Februty 2020)

• Dallas Renegades
Globe Life Park

• Houston Roughnecks
TDECU Stadium

• Los Angeles Wildcats
Dignity Health Sports Park

• New York Guardians
MetLife Stadium

• St. Louis Battlehawks
The Dome

• Seattle Dragons
CenturyLink Field

• Tampa Bay Vipers
Raymond James Stadium

• Washington DC Defenders
Audi Field

KEEPING SCORE

The 32 men and 32 women who will be seeded in the singles draws at the 2019 U.S. Open (Aug. 26-Sept. 8) have named by the USTA:

U.S. Open Men’s Top Ten Seeds
1. Novak Djokovic, Serbia
2. Rafael Nadal, Spain
3. Roger Federer, Switzerland
4. Dominic Thiem, Austria
5. Daniil Medvedev, Russia
6. Alexander Zverev, Germany
7. Kei Nishikori, Japan
8. Stefanos Tsitsipas, Greece
9. Karen Khachanov, Russia
10. Roberto Bautista Agut, Spain

U.S. Open Women’s Top Ten Seeds
1. Naomi Osaka, Japan
2. Ashleigh Barty, Australia
3. Karolina Pliskova, Czech Republic
4. Simona Halep, Romania
5. Elina Svitolina, Ukraine
6. Petra Kvitova, Czech Republic
7. Kiki Bertens, Netherlands
8. Serena Williams, United States
9. Aryna Sabalenka, Belarus
10. Madison Keys, United States

BUY SELL

Weekend Box Office Aug. 16-18
1. Good Boys $21M
2. Hobbs & Shaw $14.1M
3. The Lion King $11.9M
4. Angry Birds 2 $10.5M
5. Scary Stories $10M
6. 47 Meters Down $9M
7. Dora and the Lost City of Gold $8.5M
8. Once Upon a Time in Hollywood $7.6M
9. Blinded By the Light $4.5M
10.The Art of Racing in the Rain $4.4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

8-3-19 El Paso Relief Fund See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Mar062013

Survey: With Ad Spent At $1B, There's Gold In March Madness Marketing Hills

By Barry Janoff

March 6, 2013: Between 2003-2012, the NCAA Division I men’s basketball tournament generated more than $5.9 billion in national TV ad spending from 266 different marketers. In 2012, ad revenue surpassed the $1 billion mark for the first time.

Those are just some of the golden figures in a new study from marketing and research firm Kantar Media, NY. The numbers hit in time for the 2013 NCAA hoops tournament, which begins with Selection Sunday on March 17 and gets underway in earnest with the First Four March 19-20.

According to Kantar, the NCAA men’s basketball tournament last year "displaced pro football ($976.3 million) as the most lucrative post-season sports franchise as measured by national TV ad revenue."

In addition, with more than $1 billion in ad spending, the Tournament nearly exceeded the combined post-season total for the NBA ($536.9 million), MLB ($354.1 million) and the NHL ($101.1 million). Over the past two years, the rate of ad spending has increased by 64%, per Kantar.

In 2013, for the third season, the NCAA men's hoops tournament will air on CBS and three Turner Broadcasting networks: TBS, TNT and truTV. CBS will air the Final Four on April 6 and April 8 from the Georgia Dome in Atlanta.

The NCAA itself has upped its ad spend during the tournament (which is not included in the Kantar report) to support the 75th anniversary of March Madness.

While the NFL's Super Bowl telecast is still the 30-second commercial gold standard among marketers — with an average of $3.8 million spent on 30-second spots during Super Bowl XLVII last month and some companies having spent upward of $4 million, according to CBS — the NCAA men's hoops championship game is moving up.

According to Kantar, companies spent an average of $1.34 million for 30-second spots during the 2012 title game on CBS (when Kentucky defeated Kansas). That was up an average of $100,000 over 2011 ($1.24 million) and up more than $400,000 from 2003 ($827,000).

In 2012, some 80-85 companies advertised during March Madness, with the top ten accounting for $362.3 million, more than a third of the total TV ad spend. General Motors topped all marketers with $80.3 million, followed by AT&A ($54.2 million), Anheuser-Busch ($31.9 million), Coca-Cola ($31.7 million), Capital One ($28.4 million), USSA ($28.2 million), Lowe's ($27.4 million), Apple ($27.2 million), Miller ($27 million) and Nissan ($26.1 million).

NCAA marketing partners include AT&T, Capital One, Coca-Cola, Allstate, Buffalo Wild Wings, Buick, Enterprise, Infiniti, Lowe's, Nabisco, Northwest Mutual, Reese's, Unilever and UPS.

Among categories in 2012, auto led with $205.8 million (headed by GM, Infiniti and Mercedes), followed by financial services ($115.7 million), telecom ($87.6 million), restaurants ($86.8 million, led by Pizza Hut, Dominos, Applebees and Subway) and insurance ($82.4 million, with State Farm and Allstate as the top spenders).

Kantar stressed that marketing has also become more significant beyond TV as Internet, mobile and other forms of media become more prevalent.

"As in prior years, multi-screen digital access to the 2013 tournament will be available to fans via PC, smartphone and tablet devices," Kantar said in its report. "All games will be streamed live and the ad-sponsored videocasts offer another platform for marketers to deliver commercial messages. Streamed viewing tends to be highest in the first week of the event, driven by the combination of at-work viewership and multiple games being played simultaneously."

In addition to game coverage, "the digital offering also includes a sponsored bracket game as well as a sponsored 'social arena' where people can follow game tweets and participate in fan chats," according to Kantar.

Although Kantar says that the NCAA tournament "presents an opportunity for marketers to engage viewers over an extended period," there also is a downside: The potential for an advertiser to "wear out its welcome and alienate the audience through sheer volume and repetition of its ad messages."

"The risk is greatest for sponsors with ad packages that extend through to the final game because they're airing the most spots — and also spending the most money."

According to Kantar, "The risk is greatest for the sponsors with ad packages that extend all the way through to the final game because they are airing the most spots — and also spending the most money."

Kantar said that one strategy used most often to combat message fatigue is to have multiple commercials and rotate their airplay. "Most of the products that advertise throughout the entire tournament use this ploy, but each year a handful instead repetitively pound away with just a solitary commercial, potentially a turn-off for consumers," per Kantar.

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