Top
NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness: Uber Eats See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Oct182010

Go Daddy Vows: After GoDaddy.com Bowl, College Football Will Never Be The Same

October 18, 2010: Go Daddy, which has made its mark by being irreverent and, some would say, more than slightly risqué in motor sports, Super Bowl marketing and other sports endeavors, is taking on college football. The Web hosting provider and domain name registrar has signed a deal to become title sponsor of the GoDaddy.com Bowl, which will be played on Jan. 6, 2011, between teams from the Mid-American and Sun Belt Conferences.

The post-season collegiate football game, formerly known as the GMAC Bowl, will be broadcast live on ESPN. Financial terms of the deal were not disclosed.

As a heads-up to the NCAA, Go Daddy is already boasting on the GoDaddy.com Bowl Web site, "College football will never be the same." Observers would not be faulted if the immediate image that comes to mind is the Marx Brothers in a football game between Darwin and Huxley Colleges in the film, Horse Feathers.

"We thought it was about time Go Daddy had its own Bowl game – the GoDaddy.com Bowl has a nice ring to it, don’t you think?" Bob Parsons, Go Daddy CEO and founder, said in a statement. "Football is one of America’s favorite pastimes, and if college football fans are anything, they are passionate and loyal. We like that!”

Go Daddy said that it's title sponsorship also will be the catalyst for other ventures, including a "Kids Zone" during the game in which about 3,000 kids from the host city of Mobile, Ala., will get to watch the game for free in their own section. The GoDaddy.com Bowl Web site also links to a Go Daddy Marketplace, which includes a variety of NFL-branded items.

Would college football fans love it if Danica Patrick showed up at the GoDaddy.com Bowl?Go Daddy did not detail its planned marketing support, which likely would include Go Daddy ads flagging Super Bowl XLV a month later. Among other sports relationships, Go Daddy is the lead sponsor for race car driver Danica Patrick and has been a Super Bowl advertiser for several years, usually featuring TV spots loaded with sexual innuendo that direct viewers to the company's Web site for more revealing images. The company also recently signed celebrity fitness trainer Jillian Michaels as a spokesperson.

TheGoDaddy.com Bowl was first played in 1999, with GMAC Financial Services taking over title sponsorship in 2001, at Ladd Peebles Stadium. Last season, Central Michigan defeated Troy, 44-41 in double overtime. Corporate sponsors last season included Exxon Mobil, Hershey's, FedEx, the U.S. Coast Guard and numerous local companies. It was not indicated whether or not the previous deals would continue and whether new or additional marketing partners would be brought in.

According to Jerry Silverstein, president of GoDaddy.com Bowl, "We're excited to have a powerhouse like Go Daddy behind Mobile's biggest event of the year. Go Daddy stepped up big time for this sponsorship, which is good for all of us."

Q&A: Who's Your (Go) Daddy?

Back to College

Back to Home Page