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QUICK HITS

• Puma, which is rebooting its hoops division with the signing of potential top NBA draft picks Deandre Jordan and Michael Bagley III to shoe deals, said it has named producer/musician/businessman Jay-Z as president of basketball operations. The company said it has been working with Jay-Z run Roc Nation “for quite some time.” In addition, Hall of Famer Walt "Clyde" Frazier, a Puma partner for its first signature shoe in the 1970’s and long-time endorser, has signed a lifetime contract with the shoe brand.

• Panini America has signed an exclusive autograph trading card memorabilia agreement with All-American point guard Trae Young, a projected Top Ten pick in this week's 2018 NBA Draft. Young led the nation in both scoring (27.4 ppg) and assists (8.8 apg) during a his freshman season with the University of Oklahoma.

• Xyience said it would be an official sponsor and the official energy drink for the 2018 International Champions Cup presented by Heineken, a premier  occer tournament featuring top clubs and players from Europe. The ICC runs from July 20- Aug. 7 and includes 17 matches played across 14 U.S. cities. (ESPN, ESPN2, ESPN Deportes and SiriusXM.) Sponsors also  include Heineken, Ally, Hertz, MasterCard, Gatorade, Konami and Vivid Seats.

KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

SEARCH

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Topps Living Set: Jackie World Cup Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Dec192012

Go Daddy Shares Some (Not Many) Details .CO About Super Bowl XLVII Spot

By Barry Janoff

December 19, 2012: Domain name registrar and Web site provider Go Daddy has unveiled some details regarding its previously announced entry to the line-up of advertisers during Super Bowl XLVII, saying that it would join with .CO domain for a spot "aimed at anyone who has ever thought about starting their own business."

The spot will feature Go Daddy spokeswoman Danica Patrick. The company initially hinted that Patrick might not appear in Super Bow creative this time around, a move that was mainly a PR ploy.

This is the third consecutive year that Go Daddy is supporting .CO domain during a Super Bowl broadcast. The commercial will be filmed in Los Angeles in early January, according to Go Daddy. Lead agency is Deutsch NY.

GoDaddy.com is expected to have another 30-second commercial during the broadcast of Super Bowl XLVII on CBS on Feb. 3. GoDaddy.com has run ads during the big game every year since Super Bowl XXXIV in 2005, many of them starring Patrick.

GoDaddy also serves as Patrick's lead sponsor during her Nascar and other race competitions.

Thirty-second spots are going for upward of $3.8 million, per industry analysts.

The self-professed goal for .CO is to focus "on helping small businesses, innovators and entrepreneurs to achieve their dreams online."

"It’s a fun story to tell — the trick is to do it in thirty seconds. The Super Bowl is unlike any other broadcast event in the world."

“It’s a fun story to tell — the trick is to do it in thirty seconds,” Juan Diego Calle, CEO and founder of .CO Internet S.A.S., said in a statement. “The Super Bowl is unlike any other broadcast event in the world. We get to share our message with more than a hundred million people during a program where many tune in especially for the commercials."

The Go Daddy-.CO Super Bowl spot during Super Bowl XLVI, “Body Paint,” featured Patrick and Jillian Michaels painting logos on a supposedly nude woman. In 2011, the company's rookie Super Bowl spot starred comedienne Joan Rivers.

“Partnering with the dot-CO domain is a great fit for Go Daddy, especially considering we share the same goal of helping small businesses leverage the power of the Internet,” Go Daddy CMO Barb Rechterman said in a statement. “Domain names and Web sites are part of the mainstream vernacular now and there’s no better place to tell a story than in a Super Bowl commercial.”

Also, like GoDaddy.com, .Co likes to tease the public. "So what will we do?," said Calle. "We’re going to inspire people to seize the moment – to actually launch their big ideas online!”

Has GoDaddy.com Spokeswoman Patrick Evicted Been From Super Bowl?

Back to Super Bowl XLVII

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