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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Apr292015

GoDaddy Driving On From Nascar But Danica Still Has Marketing Green Flag

By Barry Janoff

April 29, 2015: One of the most visible and polarizing athlete-company endorsement deals of the past ten years is coming to an end, with GoDaddy saying that it would not renew its alliance with Nascar's Stewart-Haas Racing and its primary sponsorship of driver Danica Patrick No.10 car following the 2015 season.

Proclaiming it "another milestone in GoDaddy's marketing evolution," the Web site host and technology provider said it planned to "diversify its marketing investment across more channels and regions."

Patrick has been aligned with GoDaddy and driving the eye-popping GoDaddy bright green car since 2010, and it has been her primary sponsor since 2010, when she was an IndyCar driver.

GoDaddy said that it is "not renewing its primary sponsorship of the No. 10 Nascar Sprint Cup Series team of Stewart-Haas Racing and driver Danica Patrick," but is negotiating to keep Patrick as a GoDaddy spokeswoman under a "personal services agreement."

Neither Stewart-Haas Racing or Patrick indicated what sponsor might fill the significant role.

Patrick has been in 13 Super Bowl commercials for GoDaddy, including some titillating spots that envisioned her and other women in overtly sexual situations, which seemed in ways to undermine the challenges that Patrick has faced in fighting for equality in a sport dominated by men.

Ironically, a spot that was scheduled to air this past February during Super Bowl XLIX, "Journey Home," was pulled after animal lovers and animal rights groups objected to the storyline of a lost puppy finding its way home only to be shipped to a new owner who was found on the Web.

According to Patrick, "GoDaddy has been an incredible partner for a very long time, almost nine years, and as I've said before, our brands have really grown up together. It's pretty cool, from a marketing perspective, that we helped GoDaddy build such strong brand awareness here in the U.S."

The alliance paid off for Patrick via income — she takes in upward of $8 million from her roster of annual endorsements, according to industry analysts — financial backing in her racing endeavors and in national recognition. In addition to GoDaddy, her racing endorsements also include Tissot, Aspen Dental, TaxAct, FanVision and Haas Automation. Her personal endorsements also include Coca-Cola, Revo Eyewear and Six Star Pro Nutirtion.

It also has worked for GoDaddy.

According to the Scottsdale, Az.-based company, GoDaddy "has grown to serve 37 countries in 17 languages and is positioning to fortify its presence in Asia by the end of this year."

"Nascar has been a tremendous domestic platform to help us achieve an 81% aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers," Phil Bienert. CMO for GoDaddy," said in a statement. "The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt."

This season Patrick set the record for most Top Ten finishes by a woman in Nascar's top series, with six (to date), including a seventh place finish at Martinsville (VA.) Speedway and a ninth place finish at Bristol (Tenn.) Motor Speedway earlier this season.

GoDaddy said that it is "balancing brand awareness with a more personalized data-driven marketing approach while expanding its global footprint.

"We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," said Bienert.

According to Patrick, "I'm excited to work with GoDaddy on a personal level moving forward, but will miss having their bright green color on my race car next year."

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