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Bahamas Red Cross donation site. #HelpUsHelp

• After two exclusive games on NFL Network, Fox Sports’ 2019 Thursday Night Football presented by Bud Light Platinum schedule begins Sept. 26 with the Philadelphia Eagles at the Green Bay Packers. Fox Sports said it would deliver Thursday Night Football in 4K Ultra High Definition for the NFL’s 100th season, making Thursday night match-ups available through the Fox Sports and Fox Now apps, via Apple TV 4K and select Roku devices. Full story here.

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

According to Wyllie, “I will use my leadership skills and experience to continue to deliver high-quality competitive sports experiences, attract more resources, and build awareness of Special Olympics. I am excited to work for the six million Special Olympics athletes and Unified Partners in the movement for inclusion."

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "Ten million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 20-22
1. Downton Abbey $31M
2. Ad Astra $19.1M
3. Rambo: Last Blood $19M
4. It 2 $17.2
5. Hustlers $17M
6. Lion King $2.6M
7. Good Boys $2.5M
8. Angel Has Fallen $2.4M
9. Overcomer $1.5M
10. Hobbs & Shaw $1.5M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr292015

GoDaddy Driving On From Nascar But Danica Still Has Marketing Green Flag

By Barry Janoff

April 29, 2015: One of the most visible and polarizing athlete-company endorsement deals of the past ten years is coming to an end, with GoDaddy saying that it would not renew its alliance with Nascar's Stewart-Haas Racing and its primary sponsorship of driver Danica Patrick No.10 car following the 2015 season.

Proclaiming it "another milestone in GoDaddy's marketing evolution," the Web site host and technology provider said it planned to "diversify its marketing investment across more channels and regions."

Patrick has been aligned with GoDaddy and driving the eye-popping GoDaddy bright green car since 2010, and it has been her primary sponsor since 2010, when she was an IndyCar driver.

GoDaddy said that it is "not renewing its primary sponsorship of the No. 10 Nascar Sprint Cup Series team of Stewart-Haas Racing and driver Danica Patrick," but is negotiating to keep Patrick as a GoDaddy spokeswoman under a "personal services agreement."

Neither Stewart-Haas Racing or Patrick indicated what sponsor might fill the significant role.

Patrick has been in 13 Super Bowl commercials for GoDaddy, including some titillating spots that envisioned her and other women in overtly sexual situations, which seemed in ways to undermine the challenges that Patrick has faced in fighting for equality in a sport dominated by men.

Ironically, a spot that was scheduled to air this past February during Super Bowl XLIX, "Journey Home," was pulled after animal lovers and animal rights groups objected to the storyline of a lost puppy finding its way home only to be shipped to a new owner who was found on the Web.

According to Patrick, "GoDaddy has been an incredible partner for a very long time, almost nine years, and as I've said before, our brands have really grown up together. It's pretty cool, from a marketing perspective, that we helped GoDaddy build such strong brand awareness here in the U.S."

The alliance paid off for Patrick via income — she takes in upward of $8 million from her roster of annual endorsements, according to industry analysts — financial backing in her racing endeavors and in national recognition. In addition to GoDaddy, her racing endorsements also include Tissot, Aspen Dental, TaxAct, FanVision and Haas Automation. Her personal endorsements also include Coca-Cola, Revo Eyewear and Six Star Pro Nutirtion.

It also has worked for GoDaddy.

According to the Scottsdale, Az.-based company, GoDaddy "has grown to serve 37 countries in 17 languages and is positioning to fortify its presence in Asia by the end of this year."

"Nascar has been a tremendous domestic platform to help us achieve an 81% aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers," Phil Bienert. CMO for GoDaddy," said in a statement. "The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt."

This season Patrick set the record for most Top Ten finishes by a woman in Nascar's top series, with six (to date), including a seventh place finish at Martinsville (VA.) Speedway and a ninth place finish at Bristol (Tenn.) Motor Speedway earlier this season.

GoDaddy said that it is "balancing brand awareness with a more personalized data-driven marketing approach while expanding its global footprint.

"We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," said Bienert.

According to Patrick, "I'm excited to work with GoDaddy on a personal level moving forward, but will miss having their bright green color on my race car next year."

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