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NEWS REAL

• Nascar has signed a deal to acquire International Speedway Corp. in a transaction valued at $2 billon. ISC owns and operates venues including Talladega Superspeedway, Michigan International Speedway, Richmond Raceway, Auto Club Speedway of Southern California, Kansas Speedway, ISM Raceway, Chicagoland Speedway and Route 66 Raceway, Homestead-Miami Speedway, Martinsville Speedway, Darlington Raceway, and Watkins Glen International.

ISC also owns Motor Racing Network, the nation's largest independent sports radio network; and Americrown, a subsidiary that provides catering services, and food and beverage concessions.

• FIFA has postponed plans to expand the World Cup from 32 to 48 teams for the 2022 event in Qatar. The plan is still being considered for the 2026 World Cup, which will be staged in the U.S., Canada and Mexico. According to FIFA, “(There was not enough) time for a detailed assessment of the potential logistical impact.” The World Cup is scheduled for Nov. 21-Dec. 18, 2022.

• The NFL and NFL Players Association have unveiled two joint agreements that are intended to “support further resources directed to address pain management and behavioral health.” Full story here.

• Stating that “we are continually seeking opportunities to evolve our product offerings,’ Kohl’s has signed an exclusive long-term alliance with Fanatics, a global leader in licensed sports merchandise with the addition of “hundreds of thousands of items.” Full story here.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

U.S. Women’s National Team head coach Jill Ellis has named the 23 players who will represent the U.S. in France and seek to defend their FIFA Women’s World Cup crown (July 7-Aug.7).

GOALKEEPERS

Adrianna Franch* (Portland Thorns FC), Ashlyn Harris** (Orlando Pride), Alyssa Naeher** (Chicago Red Stars)
DEFENDERS
Abby Dahlkemper* (NC Courage), Tierna Davidson* (Chicago Red Stars), Crystal Dunn* (NC Courage), Ali Krieger*** (Orlando Pride), Kelley O’Hara*** (Utah Royals FC), Becky Sauerbrunn*** (Utah Royals FC), Emily Sonnett* (Portland Thorns FC)
MIDFIELDERS
Morgan Brian** (Chicago Red Stars), Julie Ertz** (Chicago Red Stars), Lindsey Horan* (Portland Thorns FC), Rose Lavelle* (Washington Spirit), Allie Long* (Reign FC), Samantha Mewis* (NC Courage)
FORWARDS
Tobin Heath*** (Portland Thorns FC), Carli Lloyd**** (Sky Blue FC), Jessica McDonald* (NC Courage), Alex Morgan*** (Orlando Pride), Christen Press** (Utah Royals FC), Mallory Pugh* (Washington Spirit), Megan Rapinoe*** (Reign FC)
* First Women’s World Cup
** Second Women’s World Cup
*** Third Women’s World Cup
**** Fourth Women’s World Cup

KEEPING SCORE

Luka Dončić, Trae Young Head NBA All-Rookie Team
Dallas Mavericks guard-forward Luka Dončić and Atlanta Hawks guard Trae Young have been unanimously selected to the 2018-19 NBA All-Rookie First Team.

Dončić and Young both received NBA All-Rookie First Team votes on all 100 ballots to finish with 200 points each.  They are joined on the NBA All-Rookie First Team by Phoenix Suns center Deandre Ayton (195 points; 95 First Team votes), Memphis Grizzlies forward-center Jaren Jackson Jr. (159 points; 60 First Team votes) and Sacramento Kings forward Marvin Bagley III (156 points; 56 First Team votes).

The 2018-19 NBA All-Rookie Second Team includes LA Clippers guard Shai Gilgeous-Alexander (138 points), Cleveland Cavaliers guard Collin Sexton (132), Clippers guard Landry Shamet (85), New York Knicks center Mitchell Robinson (77) and Hawks guard Kevin Huerter (45).

BUY SELL

Weekend Box Office May 17-19
1. John Wick 3 $57M
2. Avengers: Endgame $29.4M
3. Pokemon Detective Pikachu $24.8M
4. A Dog’s Journey $8M
5. The Hustle $6M
6. The Intruder $4M
7. Long Shot $3.4M
8,. The Sun Is Also A Star $2.6M
9. Poms $2M
10. Uglydolls $1.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Apr292015

GoDaddy Driving On From Nascar But Danica Still Has Marketing Green Flag

By Barry Janoff

April 29, 2015: One of the most visible and polarizing athlete-company endorsement deals of the past ten years is coming to an end, with GoDaddy saying that it would not renew its alliance with Nascar's Stewart-Haas Racing and its primary sponsorship of driver Danica Patrick No.10 car following the 2015 season.

Proclaiming it "another milestone in GoDaddy's marketing evolution," the Web site host and technology provider said it planned to "diversify its marketing investment across more channels and regions."

Patrick has been aligned with GoDaddy and driving the eye-popping GoDaddy bright green car since 2010, and it has been her primary sponsor since 2010, when she was an IndyCar driver.

GoDaddy said that it is "not renewing its primary sponsorship of the No. 10 Nascar Sprint Cup Series team of Stewart-Haas Racing and driver Danica Patrick," but is negotiating to keep Patrick as a GoDaddy spokeswoman under a "personal services agreement."

Neither Stewart-Haas Racing or Patrick indicated what sponsor might fill the significant role.

Patrick has been in 13 Super Bowl commercials for GoDaddy, including some titillating spots that envisioned her and other women in overtly sexual situations, which seemed in ways to undermine the challenges that Patrick has faced in fighting for equality in a sport dominated by men.

Ironically, a spot that was scheduled to air this past February during Super Bowl XLIX, "Journey Home," was pulled after animal lovers and animal rights groups objected to the storyline of a lost puppy finding its way home only to be shipped to a new owner who was found on the Web.

According to Patrick, "GoDaddy has been an incredible partner for a very long time, almost nine years, and as I've said before, our brands have really grown up together. It's pretty cool, from a marketing perspective, that we helped GoDaddy build such strong brand awareness here in the U.S."

The alliance paid off for Patrick via income — she takes in upward of $8 million from her roster of annual endorsements, according to industry analysts — financial backing in her racing endeavors and in national recognition. In addition to GoDaddy, her racing endorsements also include Tissot, Aspen Dental, TaxAct, FanVision and Haas Automation. Her personal endorsements also include Coca-Cola, Revo Eyewear and Six Star Pro Nutirtion.

It also has worked for GoDaddy.

According to the Scottsdale, Az.-based company, GoDaddy "has grown to serve 37 countries in 17 languages and is positioning to fortify its presence in Asia by the end of this year."

"Nascar has been a tremendous domestic platform to help us achieve an 81% aided brand awareness domestically, but at this stage, we need a range of marketing assets that reach a more globally-diverse set of customers," Phil Bienert. CMO for GoDaddy," said in a statement. "The fact Danica is having a record-setting season makes it tough to leave this motorsports sponsorship, without a doubt."

This season Patrick set the record for most Top Ten finishes by a woman in Nascar's top series, with six (to date), including a seventh place finish at Martinsville (VA.) Speedway and a ninth place finish at Bristol (Tenn.) Motor Speedway earlier this season.

GoDaddy said that it is "balancing brand awareness with a more personalized data-driven marketing approach while expanding its global footprint.

"We love Danica and all she does to empower and inspire people, especially women, which is why we are working to keep her in the GoDaddy family," said Bienert.

According to Patrick, "I'm excited to work with GoDaddy on a personal level moving forward, but will miss having their bright green color on my race car next year."

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