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POLL POSITION
Sports Marketer of the Year
 
pollcode.com free polls
QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

State Farm: Getting Older Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Apr292016

NBA Stars Kyrie Irving, Draymond Green Reveal Personal Secrets For Verizon's go90

By Barry Janoff

April 29, 2016: In this age of omni-present cell phone cameras, invasive social media tweets and texts and voyeur traditional media, pro athletes are often reticent to share moments of their private lives.

But not Kyrie Irving of the Cleveland Cavaliers and Draymond Green of the Golden State Warriors, who "granted access" to Verizon's go90 in a new marketing campaign.

Unfortunately for those seeking some dirt, the secrets uncovered are that Irving likes to fold his own laundry and Green is an expert at making PB&J sandwiches.

Verizon's go90, which launched late last year, is a social entertainment platform offering access to live and on-demand video in a social experience, including live events, prime-time TV, best-of-the-Web and original series across comedy, music, gaming, lifestyle, sports, news and entertainment.

The NBA officially aligned with Verizon this season as its wireless partner, replacing long-time partner Sprint, enabling the company to reach fans and consumers on several fronts.

That includes live out-of-marketing games, the upcoming NBA Draft and as title sponsor for the All-Star Slam Dunk event this past February.

Go90 is now reaching out to people via a more traditional method, TV spots, with All-Stars Irving and Green getting their own starring roles.

The effort supports go90's activation during the NBA Playoffs, which features highlights, recaps and unique behind-the-scenes content.

The push with Irving and Green comes on the heels of go90 unveiling the launch of "Big Papi Network," starring David Ortiz of the Boston Red Sox hosting a quasi-talk show in which he talks about and/or interviews other athletes.

The first episode, which broke this week, "Storytime With Papi: Old Man Jeter," shows the Red Sox veteran recalling the time he punk'd Derek Jeter during a game against the New York Yankees in Jeter's next-to-last season. During an at-bat, "Big Papi" faked a bunt, which caused Jeter to charge the plate from his shortstop postion, then swung away, hitting a home run. As he ran the bases, Ortiz says he said to Jeter, "I was just playing with you, Old Man."

In his spot, "Kyrie Irving Does Laundry," we find him in his laundry room, folding clothes. "The new NBA app on Verizon go90 has everything NBA," a voiceover says. "You can catch up with Kyrie Irving highlights without using data. If you want even more Kyrie, you can watch heart-pounding 90-second recaps, data-free. Still not enough Kyrie? Go90 has exclusive insider footage of Kyrie folding laundry. No data required."

In Green's spot, "Draymond Green Makes A PB&J," the Warriors star is in a kitchen, preparing a sandwich.

"With the new go90 app on Verizon, NBA fans can watch highlights to get deep inside the game," says a voiceover. "All without using data. Super-fans can get even deep access, streaming behind-the-scenes insider content. Again, no data. And for fanatics who still can't get enough NBA , we have uncut footage of Draymond Green making a sandwich, just for you. Data free."

As Green stares into the camera, the voiceover says, "Go deep. Awkwardly deep."

The campaign comes as Verizon is bolstering its go90 platform. Earlier this month, Verizon hired Chip Canter as GM of digital Entertainment and go90. Canter, who was svp-product and business development for digital distribution for NBCUniversal, "will oversee all areas of Verizon's video business, including content and distribution."

NBA Plans To go90 With Verizon

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