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• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Apr292016

NBA Stars Kyrie Irving, Draymond Green Reveal Personal Secrets For Verizon's go90

By Barry Janoff

April 29, 2016: In this age of omni-present cell phone cameras, invasive social media tweets and texts and voyeur traditional media, pro athletes are often reticent to share moments of their private lives.

But not Kyrie Irving of the Cleveland Cavaliers and Draymond Green of the Golden State Warriors, who "granted access" to Verizon's go90 in a new marketing campaign.

Unfortunately for those seeking some dirt, the secrets uncovered are that Irving likes to fold his own laundry and Green is an expert at making PB&J sandwiches.

Verizon's go90, which launched late last year, is a social entertainment platform offering access to live and on-demand video in a social experience, including live events, prime-time TV, best-of-the-Web and original series across comedy, music, gaming, lifestyle, sports, news and entertainment.

The NBA officially aligned with Verizon this season as its wireless partner, replacing long-time partner Sprint, enabling the company to reach fans and consumers on several fronts.

That includes live out-of-marketing games, the upcoming NBA Draft and as title sponsor for the All-Star Slam Dunk event this past February.

Go90 is now reaching out to people via a more traditional method, TV spots, with All-Stars Irving and Green getting their own starring roles.

The effort supports go90's activation during the NBA Playoffs, which features highlights, recaps and unique behind-the-scenes content.

The push with Irving and Green comes on the heels of go90 unveiling the launch of "Big Papi Network," starring David Ortiz of the Boston Red Sox hosting a quasi-talk show in which he talks about and/or interviews other athletes.

The first episode, which broke this week, "Storytime With Papi: Old Man Jeter," shows the Red Sox veteran recalling the time he punk'd Derek Jeter during a game against the New York Yankees in Jeter's next-to-last season. During an at-bat, "Big Papi" faked a bunt, which caused Jeter to charge the plate from his shortstop postion, then swung away, hitting a home run. As he ran the bases, Ortiz says he said to Jeter, "I was just playing with you, Old Man."

In his spot, "Kyrie Irving Does Laundry," we find him in his laundry room, folding clothes. "The new NBA app on Verizon go90 has everything NBA," a voiceover says. "You can catch up with Kyrie Irving highlights without using data. If you want even more Kyrie, you can watch heart-pounding 90-second recaps, data-free. Still not enough Kyrie? Go90 has exclusive insider footage of Kyrie folding laundry. No data required."

In Green's spot, "Draymond Green Makes A PB&J," the Warriors star is in a kitchen, preparing a sandwich.

"With the new go90 app on Verizon, NBA fans can watch highlights to get deep inside the game," says a voiceover. "All without using data. Super-fans can get even deep access, streaming behind-the-scenes insider content. Again, no data. And for fanatics who still can't get enough NBA , we have uncut footage of Draymond Green making a sandwich, just for you. Data free."

As Green stares into the camera, the voiceover says, "Go deep. Awkwardly deep."

The campaign comes as Verizon is bolstering its go90 platform. Earlier this month, Verizon hired Chip Canter as GM of digital Entertainment and go90. Canter, who was svp-product and business development for digital distribution for NBCUniversal, "will oversee all areas of Verizon's video business, including content and distribution."

NBA Plans To go90 With Verizon

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